Purbasha Banerjee

Performance Marketing Manager

Bengaluru, Karnataka, India10 yrs experience

Key Highlights

  • Proven expertise in growth marketing across diverse sectors.
  • Strong analytical skills driving data-driven decisions.
  • Leadership experience in managing marketing teams and strategies.
Stackforce AI infers this person is a Growth Marketing Specialist with expertise in e-commerce and health tech.

Contact

LinkedIn

Skills

Core Skills

P&l ManagementData-driven Decision MakingOnline Business Management

Other Skills

Consumer BehaviorCopywritingGoogle AdsCost Per AcquisitionOperational ExcellenceProject LeadershipOperational EfficiencyStrategy AlignmentStreamliningExecutive Decision-makingFinancial PerformanceStrategic InitiativesCustomer Acquisition StrategiesCampaign EffectivenessSocial Media Content Creation

About

Marketing professional with experience in Performance & Growth Marketing working across domains like e-commerce & health tech.

Experience

10 yrs
Total Experience
2 yrs 1 mo
Average Tenure
1 yr 6 mos
Current Experience

Allen digital

Senior Manager - Marketing & Growth

Dec 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India

Tuco kids

Founding Member & Growth Head

Mar 2023 – Nov 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

P&L ManagementConsumer Behavior

Healthifyme

2 roles

Growth Marketing Manager

Apr 2022 – Jan 2023 · 9 mos

Online Business ManagementData-driven Decision Making

Associate Marketing Manager

Nov 2020 – Mar 2022 · 1 yr 4 mos

Online Business ManagementData-driven Decision Making

Meesho

2 roles

Analyst - Growth

Oct 2019 – Oct 2020 · 1 yr

Online Business ManagementData-driven Decision Making

Senior Associate - Growth

Oct 2018 – Sep 2019 · 11 mos

Online Business ManagementCopywriting

Dell emc

Business Analyst

Nov 2015 – Sep 2018 · 2 yrs 10 mos · Bengaluru Area, India

Education

Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

Bachelor of Technology - BTech — Electronics and Communications Engineering

Jan 2011 – Jan 2015

Loyola School

High School

Jan 1997 – Jan 2011

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