Sep 2021 – Feb 2022 · 5 mos · Dubai, United Arab Emirates · On-site

• Develop and launch sustainment User Acquisition strategies that meet the corporate’s financial goals.
• Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of users.
• Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Snapchat, and Google.
• Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return.

Jun 2019 – Aug 2021 · 2 yrs 2 mos · Amman Governorate, Jordan · On-site

• Lead App Store Optimization (ASO) efforts across both Apple App Store & Google Play Store through hundreds of A/B testing, managing keyword research and optimizing app title, short and long description to maximize CR, CTR & IR.
• Successfully managed and optimized hundreds of Search, Display, Video, and App Campaigns on the Google Ads platform; providing recommendations and executing strategies for keyword opportunities, structuring, targeting, creatives, and bidding in accordance with campaign goals and objectives.
• Drive organic acquisition on the App Store and Google Play Store, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords, and improve conversion in the stores.
• Planned and Managed hundred of A/B tests to optimize and improve organic app conversion rates (CR) in both stores.
• Deep understanding of ASO, including knowledge of app store algorithms, optimization methods, and effective strategies for improving app store performance and growing app installs.
• Increased daily average subscribers by 60% after developing and launching multiples YouTube SEO strategies.

Aug 2016 – Dec 2018 · 2 yrs 4 mos · Amman Governorate, Jordan

• Improved organic search rankings from page 4 to top 1 for 10+ high-competition keywords for a leading wholesale website and increased their organic traffic by 19% after targeting five MENA countries with three different languages.
• Improved click-through rate (CTR) from 7% to 18.5% for a leading wholesale website by improving landing page design and user experience.
• Researched and developed personal SEO tactics based on Google standards while using multiple tools such as Google Search Console, Google Analytics, Google Trends, Google Alerts, Google Keyword Planner, and SEMrush.
• Tracked return on investment (ROI) of PPC (AdWords) campaigns through proper management and implementation by testing and analyzing the performance of 5 PPC campaigns daily and suggesting improvements to the team to get the desired effect.
• Offered performance recommendations to improve campaign effectiveness and coordinate with the team to test landing pages and develop innovative plans to avoid conversion rates from fluctuating.
• Keep current with SEM trends and actively research, verify, and propose new approaches to improving campaign performance.
• Analyze email campaign results including the audience, offers, creative, open rates, click-through rates, and conversion.

Sep 2015 – Aug 2016 · 11 mos · Amman Governorate, Jordan

• Hands on experience in company financial growth by participating majorly in multiple large-scale project planning, coordination, analysis and design which reflected in increased revenues and income to the company.
• Preparing multi-lingual documents that covered all products commercial details and business models in addition to overseeing the design and preparation of the company portfolio by leading content preparation, organization and design creation that resulted in comprehensive documents and presentations, such as: Scope of work, Training Materials, User Manuals, Technical Guide, UAT (User Acceptance Test), BAT (Business Acceptance Test), HLD (High-Level Design), LLD (Low-Level Design), PAR (Periodic Activity Report, CR (Change Request).
• Assisting top management in handling team members by following up on daily tasks and project completion which helped to build a more stable environment with proper workload distribution.
• Taking effective parts in workshops and brainstorming sessions with different team members and decision makers to add unique functions/features to existing products and to come up with new ideas for new products which created rapid development and research on top of market analysis and technology growth.
• Analyzing Requirements: Organizing, specifying and modeling the requirements to ensure they are complete and unambiguous.
• Validating and Verifying Requirements: Ensuring the requirements map to the real business need, are approved by all relevant stakeholders, and meet essential quality standards.