Jun 2023 – Dec 2023 · 6 mos · Bengaluru, Karnataka, India

• Responsible for incorporating the monetisation strategy to enable in-app purchases and Ad revenue.
• Spearheaded the design overhaul of the inside live experience for the entire app, that helped in improvement of overall watch time by 17% and user engagement on inside live activities by 24%.
• Improved Trust and safety of the platform by developing Internal tools used for Moderation and User tagging, used by a team of 60 people which improved the App ratings and Creator retention.

Jun 2022 – May 2023 · 11 mos

• Built Chingari LIVE from ideation to launch, which is our live streaming product to help creators reach out to newer audiences, engage with other creators through battles and also add an avenue of earning through our own GARI token from tipping and mining.
• Implemented the in-app currency store and scaled it to 1.2% of the DAU transacting daily through crypto tokens (GARI) and fiat.
• Improved short term retention by 4% and average watch time by 50% by continuous A/B experimentation, token minting program and implementation of token based subscription model.
• Launched NFT platform powered by auction house and candy machine contracts on Solana for supporting creator economy.

Aug 2021 – May 2023 · 1 yr 9 mos

• Creating the best experience for the users by personalising every content that they watch on the feed based on their interests using realtime AI/ML models
• Reduced manual intervention in the Content moderation to increase the input of videos that are safe and can be served to the user using NSFW, category classification and virality index models which were inherently using Computer vision technology so that the videos hit the feed 95% faster.
• Spearheaded the design overhaul of the inside live experience for all platforms (Android, iOS, Web and VR), that helped in improvement of overall watch time by 12%.
• Improved Platform search by integrating contextual search instead of phrase matching using ML.
• Improved user onboarding to receive valid signals that improved retention by 12%
• Reduced dropoffs and add new sign up modes to improve user registrations by 27%
• Built and headed a 14 member product team of Analysts and Managers.

Apr 2020 – Aug 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Developed digital product strategy for consumer-facing e-commerce experiences and back-end tools, driving growth and monetisation of audiences and launch products from 0->1.
• Reduced First video drop-offs by 22% and increased login by 30% which in turn improved user engagement by 8%.
• Launched Customer tagging and recommendation algorithms leading to a 30% increase in the watch time and 50% increase in notification CTR
• Managed project to improve product detail pages, resulting in 15% increase in time spent on page and 10% increase in conversion rate.
• Implemented chatbot support to provide post order services that reduced load on customer care callcenter by 25%.
• Worked extensively on Push notifications to improve CTR by more than 90%, DAU contribution through notifications by 3x and improved push deliveries by 11%
• Incorporated SMS, WhatsApp and 3rd party performance marketing agencies for resurrecting dormant users to improve RMAU as well as retarget churned users

Apr 2019 – Jun 2020 · 1 yr 2 mos

• Part of the Retention team – responsible for the overall Revenue of the company
• Ideated and implemented a gamification mechanism where users get challenges for Quick rewards. This increased the average number of games played by 12% and this further increased long term retentions for new users by over 20%.
• Handling the Monthly Campaigns, YouTube Ads, Facebook Ads, Hotstar network, Offline promotions & A/B testing of new promotions for the Retention team for all channels(App and Website).
• Implemented a new game format that improved D14 and D30 user retentions while increasing repeat deposits.
• Handling CRM operations for both App and Website.
• Managing offers, promotions and cash back to the tune of Rs.6 crore on a monthly basis.
• Executed & regularised CRM journeys involving Email, SMS, Push Notification, Facebook Ads, YouTube Ads, Web Push Notifications for more than 22 promotions in a month with Customised Targeting.
• Manage a monthly budget of Rs.20 Lakhs regularly for the promotion of our tournaments on the YouTube channel and Facebook network.
• Coordinated in conducting a 4 days offline gaming tournament in Goa for a group of 600 players.

Jul 2018 – Mar 2019 · 8 mos

Oct 2017 – Jun 2018 · 8 mos · Mumbai, Maharashtra, India

• Perform SEO audits to find out insights on how to improve our search rankings and
• increase traffic on the website.
• Keyword research for the creation of Ad copies and Content which are used for Native and Display Ads.
• Increase the social media presence by creating a group of influencers posting our content resulting in interactions in terms of like, shares and comments(Facebook & Twitter).
• Managing in-house Email marketing activities as well as marketing agencies working with the firm.
• Competitor bench marking to do bid analysis on most important keywords.
• Use Google analytics to find out how many campaigns are generated daily, from
• which sources and to find out which sources and ad copies need to be promoted more
• to get a higher conversion.
• Use of various A/B testing tools to see whats working and what not.
• Running of various scripts via GTM for tracking and targeting.

May 2016 – Jun 2016 · 1 mo · Gurugram, Haryana, India

• On-boarding lawyers to our MyAdvo Legal Subscription.
• SMS and Email marketing campaigns.
• Tapping startup's for their legal needs like patents, TradeMarks, NDA,etc.

Jul 2014 – Dec 2014 · 5 mos · Gurugram, Haryana, India

• Industrial engineering​ training