Apr 2023 – Sep 2025 · 2 yrs 5 mos

• Established the marketing infrastructure covering product, content, customer, corporate, design, website development, and sales development functions.
• ● Recruited and led a 10-member team of marketing and SDR roles, fostering a performance-driven
• culture.
• ● Rebranded Botree Software and launched a new website, achieving a 32.2% YoY increase in sessions and 4x growth in inbound leads.
• ● Reduced website bounce rate from 40% to 6.5% through UX and content improvements.
• ● Generated INR 30 Cr average quarterly pipeline via organic inbound and outbound efforts.
• ● Launched and created the GTM strategy with cross-functional teams for new products, including SFA, FlexiDMS, MyDMS, and Retailer App, enhancing market visibility.
• ● Created high-impact case studies and testimonial videos with top clients like Amul, Dabur, Jyothi Labs Limited, CiplaHealth, Royal Canin, and Nabati.
• ● Introduced the company’s podcast series ‘Behind the Boardroom’ to build executive visibility, featuring CXOs and leadership teams from Marico India, GoDESi, Royal Canin, Nabati, and Weikfield.
• ● Led strategic social and corporate marketing campaigns, resulting in 82% growth in organic impressions.
• ● Led corporate marketing initiatives by collaborating with CIOTechOutlook, CEO Magazine, and Software Suggest for accolades such as "10 Most Promising Sales Technology Solutions Provider 2023" and "Brand of the Year—2023," positioning the company as the industry leader.
• ● Streamlined the sales development team and implemented a strategic plan to improve lead generation via outbound efforts.

Jul 2021 – Feb 2023 · 1 yr 7 mos · Remote

• Office Beacon is the #1 remote staffing solution for US businesses. As their Marketing Director, I lead a team of 10+ across several marketing functions and had the fortune of driving top-notch campaigns that played a critical role in helping Office Beacon become the exclusive remote staffing partner to the NFL Alumni Association and also an executive suite partner with the SoFi stadium.
• Built a world-class team from scratch across multiple functions within 6 months of joining the organization. This includes product marketing, growth marketing, digital marketing, content marketing, social media marketing, client success, and design functions.
• Launched the new, SEO-optimised, Office Beacon website along with my team that increased Organic Traffic by 134% and New Users by 124% between Q3’21 to Q3’22
• Conceptualised brand awareness and lead generation campaigns for the corporate events at the SoFi stadium across digital platforms.
• Conceptualised the organic social media strategy for LinkedIn from scratch that drove traffic to the website and increased followers by 24%

May 2021 – Feb 2023 · 1 yr 9 mos · United States

• Joining Flowz as their Marketing Director was a big leap in my career that also brought in a lot of opportunities to learn and execute different marketing activities. I worked closely with the CEO, and built and lead a team of 5, which grew to 10+ after taking over a larger responsibility of including marketing for Office Beacon in my role.
• Launched the Flowz website along with the new Pricing Strategy.
• My team and I worked on building brand awareness across third-party websites and partnering with SMB influencers.
• Spearheaded the pre-marketing activities of Prospectly, a product by Flowz, by initiating SEO-led content and promotions. The Prospectly blogs garnered 6K sessions and 5.1K New Users Organically within 3 months of its launch.
• Strategized and implemented the single signup flow and onboarding emails that increased signups by 64% between Dec’21 and Jan’22.

Jul 2020 – May 2021 · 10 mos · United States

• Prior to joining Flowz, the sister company of Office Beacon, I was closely working with the CEO as their Marketing Advisor for their SaaS products in marketing activities such as positioning and messaging, content, and distribution.
• Developed and delivered the free plan strategy that scaled the Flowz customer base by 2x during my freelancing tenure.
• Worked on the positioning and messaging of the Flowz service and software that transitioned to their sales materials.
• Worked on the CRO of the website that reduced the overall bounce rate by 4.5%

May 2019 – Apr 2021 · 1 yr 11 mos

• Post my stint as a product marketing manager, I was promoted to lead the SMB growth marketing function for Freshworks CRM. I lead a team of 5 highly productive and self-driven marketing personnel, empowering them to take ownership and handle projects end-to-end and deliver the assigned KPIs. This played a critical role in increasing the YoY non-paid traffic growth by 20.4%.
• Owned the SEO-led content across the marketing funnel that increased the non-paid website and blog traffic growth by 20.4%
• Managed the content calendar, repurposed content into multiple formats, and distributed them across channels that helped increase the yearly blog organic growth by 53
• Increased signups from blogs by 55% by driving traffic further down the funnel with relevant CTAs and high-quality content.
• Initiated the remote selling hub along my team during the start of the pandemic. The hub contributed to 6% of the non-paid blog traffic growth in < 3 months.
• Initiated guest blogging and content distribution from CEOs, VP Sales, Sales influencers, Coaches, and practitioners to contribute to Freshworks CRM blogs that contributed 5.6% of the non-paid traffic growth.
• Increased email subscriber base by 84.5% with an inline subscription form, and consent box during ebook downloads and webinar registration.

Feb 2015 – May 2019 · 4 yrs 3 mos

• My journey at Freshworks was both exciting and challenging. As the first marketing person for Freshsales (now Freshworks CRM), I was given the responsibility to create a marketing strategy for the product. This includes product and competitor analysis for effectively positioning and delivering the right messaging to the target audience and awareness channels for lead generation.
• Launched the Freshsales product in the market.
• Owned the content calendar for Freshsales blogs. Collaborated with sales influencers and in-house sales team to publish high-quality, SEO-optimized, content that increased organic traffic by 10x and signups from blogs by 2x within 6 months.
• Contributed articles to third-party websites that increased referral sessions by 20% within the period.

Sep 2012 – Jan 2015 · 2 yrs 4 mos · Chennai Area, India

• Working for Zoho CRM -- the flagship product of Zoho -- helped build my marketing skills and shape my career in product marketing. As the Product Marketing Manager, I was primarily responsible for product/feature adoption and customer retention. This role gave me the opportunity to work closely with cross-functional departments such as product, sales, and support, and also interact with customers 1:1 at trade shows and conferences.
• Handled the feature releases end-to-end. Each release included the right messaging, PR, product-related webinars, customer marketing, blogs, and website copy.
• Initiated the Net Promoter Score (NPS) survey for Zoho CRM which not only acted as a feedback mechanism to the product team but also saw an increase in the number of case studies and testimonials.
• Worked on the RFPs for SFA Magic Quadrant 2014 where Zoho CRM was recognized as one of the niche players.
• Conducted CRO using CrazyEgg, Visual Website Optimizer, and GA on ad landing pages to increase leads.

May 2008 – Aug 2012 · 4 yrs 3 mos · Chennai Area, India

• I started my career as the Content Manager for ManageEngine products at Zoho. I was single-handedly responsible for writing technical documents for 4 products which are ServiceDesk Plus, AssetExplorer, SupportCenter Plus, and FacilitiesDesk.
• Handled the user manuals, guides, training manuals, knowledge base, and use case documents for the products.
• Initiated and created video tutorials to support the articles.
• Obtained ITIL Level 1 certification.