Oct 2023 – Present · 2 yrs 8 mos

• Responsible for driving business growth at 3M for the Commercial Branding & Transportation Division.
• Build a pipeline of new opportunities for our graphic film portfolio, with a clear focus on our priority segments: Commercial Building, Personal Auto, Fleet, Rail, Transportation Infrastructure.
• Currently exploring opportunities within the 2 following vertical segments:
• Electrical Vehicles infrastructure market: enhancing the customer experience by personalizing, branding, and protecting EV charging stations with innovative 3M graphic films
• Advancing 3M graphics presence in the Last Mile Delivery space promoting solutions to elevate customer branding at commercial fleets and at parcel box lockers
• Build relationships with new potential customers to ensure customer satisfaction and loyalty.
• Research new market opportunities to feed the opportunities hopper.
• Develop and execute sales strategy by working closely with other functions (i.e.: sales, application engineers, marketing, finance, customer insights) to identify new business opportunities and develop customized solutions, that can drive real impact.

Feb 2021 – Oct 2023 · 2 yrs 8 mos

• Commercial Solutions Division

May 2019 – Feb 2021 · 1 yr 9 mos

• South East Europe – Transportation & Electronics Business
• Responsible for designing the marketing strategy for the whole region (17 countries)
• Responsible for the management of the 4Ps - marketing mix levers
• Driving digital campaigns activation (leads management, social selling, awareness)
• Identifying best coverage models by country (direct, channel, digital, remote)
• Responsible for maximizing ROI% of advertising budget implementing marketing initiatives

Apr 2018 – Mar 2020 · 1 yr 11 mos

Nov 2016 – Mar 2018 · 1 yr 4 mos

• Leading 3M Italy "Hardware and Tool Supply" organization (#25 people)
• Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Leading the industrial channel change innovating the way to market by providing selected growth programs specifically dedicated to classified groups of dealers
• Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions
• Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans

Nov 2012 – Oct 2016 · 3 yrs 11 mos

• Leading a group of 9 product managers
• Developing strategic campaigns for new product launches and existing products
• Leading nurturing, tradeshows, collateral, and other sales support tools
• Performing market research and competitive analysis that leads to actionable insight
• Consistently working to better understand key customer segments and their pain points
• Developing marketing promotions and plans both at trade and end-users levels
• Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan

May 2011 – Oct 2012 · 1 yr 5 mos

• Marketing activities coordination with strategic support to Country Business Leader
• Deep involvement in 3M main planning and execution processes
• Responsible for the use of X-Matrix and A3 methodology throughout the whole business
• E-transformation facilitator. New Product Commercialization support.
• Geo-marketing project management to evaluate opportunities at district level
• Standard Commercial Policies Review

Jan 2007 – Apr 2011 · 4 yrs 3 mos

• Sales, Gross Margin, Price and Cost forecasting and controlling. Business Counseling
• Monthly closing activities and reporting. Involved in main 3M processes: OP, IGP, Business Portfolio
• Managing 3 Human Resources