Rahul Sarkar

Digital Marketing Specialist

Bengaluru, Karnataka, India16 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 10 years of experience in digital marketing.
  • Led a team of over 30 media planners successfully.
  • Expert in troubleshooting complex advertising campaigns.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Ad Operations and Team Leadership.

Contact

Skills

Core Skills

Digital MarketingTeam ManagementMarketing ManagementMarketing StrategyAd OperationsTechnical AnalysisSearch Engine MarketingTeam LeadershipWeb MaintenanceClient Services

Other Skills

Business ReviewsBusiness PlanningAttention to DetailPeople ManagementDigital PlanningSpoken EnglishProblem SolvingAd ServingAnalytical SkillsData-driven MarketingKey Performance IndicatorsData StrategiesCustomer EngagementDigital StrategyMedia Management

About

Hard-working, result-oriented, high-achieving software professional with +10 years of experience in web development maintenance, digital marketing, Programmatic Buying, AR & VR. Excellent team player, a quick learner, with good presentation skills and a strong commitment to delivery. Seeking an interesting and challenging position in a progressive organization that offers opportunities for continuous learning and advancement. Currently “I’m working with Mediamint as a team lead. I have also worked as an Adx Senior Marketing executive for Google Corp, though HCL as an online marketing person focused on middle-ware for the publishing industry. In this role, I work with the company’s publishers' efforts, overseeing a team of large marketing and testing and support. Our most exciting work to date was troubleshooting an online advertising campaign that generated enormous media buzz and was key to the successful launch of Adx. Not only did we have fun creating, testing, support for advertiser and publisher, but also we found it rewarding to see the results.” “Before joining Google, I worked for other companies — North Star India and Allegis –- and was lucky enough to work with amazing advertisers & publishers. “I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I think my favorite stage of a project is working with the client or business unit leader to understand his or her business objectives. As we go through that collaborative process, the ideas start to flow and that’s always the fun part.” “I’m always interested in hearing from former colleagues, managers, or just interesting creative folk, so feel free to contact me if you’d like to connect.”

Experience

16 yrs 6 mos
Total Experience
1 yr 10 mos
Average Tenure
4 yrs 5 mos
Current Experience

Mediamint

Marketing Team Lead

Dec 2021Present · 4 yrs 5 mos · Hyderabad, Telangana, India

  • Exceeded team’s annual goal of keeping client response rates above agreed SLAs (97%). Coordinated with the Sales and Planners in providing report analysis of trends in customer behavior and user experience every quarter. Developed CRM tools tracking and tracking sales operation activities. Overview of the implementation of the operative software system ahead of the scheduled task. Managed a team of +30 media planner specialists. An introduced changes onboarding process that increased the client
  • satisfaction score.
Business ReviewsBusiness PlanningAttention to DetailPeople ManagementDigital PlanningSpoken English+25

Kewaunee international group

Digital Marketing Manager

Jun 2019Mar 2021 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

  • Thinking, innovating, customization and proven expertise have made Kewaunee one of the world’s pioneers in providing design and engineering support for laboratory infrastructure. We provide design and engineering support with a focus on our client’s requirement.
  • Kewaunee’s team of experienced engineers is dedicated to provide our customer an unmatched service. Meeting your requirement from schedule to budget, We provide design & engineering supports from our worldwide engineering centers.
  • Kewaunee offers all kinds of Lab design and engineering services covers 2D & 3D layouts, HVAC, GDS, Instrumentation / Controls, Electrical Systems, Environment Technology and other value added technological features. Our engineering team worldwide provide services for a wide variety of related disciplines that include.
  • Kewaunee has experienced professionals in providing world class and advanced designs for Lab Exhaust and Gas distribution systems using High-end CAD drawings and Custom made software. Our innovative designs ensures increased safety and Performance, improved Operating economy and better working environment. Our innovative and custom made design lab furniture engineered to handle massive loads of heavy duty equipment at labs and assures reliable, efficient operation at the highest levels of Safety.
Business ReviewsOpportunity IdentificationAgency CoordinationAttention to DetailYouTube MarketingDigital Planning+30

Quay intech private ltd

Digital Marketing Specialist

Nov 2017Apr 2019 · 1 yr 5 mos · Gurgaon, India

  • I am Combined with digital marketing and developments in artificial intelligence and machine learning. Soon, we will anticipate a global industrial robotics market Responsible. We are also working for the planning, design, optimization maintenance, measurement and reporting of Non in Medical's websites, eCommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads in digital marketing field.
Business ReviewsOpportunity IdentificationPeople ManagementDigital PlanningCounseling PsychologyCo-marketing+32

Career break

Personal goal pursuit

Sep 2016Oct 2017 · 1 yr 1 mo · Delhi

  • Ventured into social entrepreneurism as the discipline was gaining traction. Used restaurant as a model. The idea was to serve experimental food, create a millennial-friendly space, strive to operate in an eco-friendly manner, and finally extend into a platform for the food experience. There’s room for research in the space that blends social entrepreneurism and the restaurant industry as restaurants are prone to high failure rates and function with paper-thin profit margins.

Hcl technologies

Client Google Sr. Technical analyst (Project - AdX)

May 2015Aug 2016 · 1 yr 3 mos · Hyderabad Area, India

  • When I was working with onsite team where we are managing AdX networks of APAC, EMEA & NA publishers.
  • Experienced on managing other Google products - AdSense, AdExchange & DFP.
  • Ad Ops :
  • Resolve complex technical concepts in AdX and DFP like :
  • ADX have experience in troubleshooting Blocking ads, bad ads , managing Rules, Creatives issues, blank ads and Fill rate, eCPM impact many more complex issues.
  • Great at identifying and resolving Ad Serving issues using tools like Charles, SysTools, Google Console and various other tools.
  • Solve various issues dealing with CPMs, CPC, fill rates, ad serving issues.
  • Generate reports and suggest best practices publisher's to better revenue.
  • Supporting business process work flow activities, data collections, detailed problem statements and potential solutions for process improvement.
  • Propose best solutions as per the publisher’s requirements via techno functional analysis
  • Perform impact analysis from the functional standpoint.
  • Learn about the publisher’s business and technical requirements and document the same
  • DFP : Ad selection process, Server logic, designing custom creative template, Activity/Spotlight, Passback.
Attention to DetailpublisherSpoken EnglishProblem SolvingAd ServingDoubleClick+10

Cyfuture

Paid Search Specialist

Jul 2014May 2015 · 10 mos · Noida, Uttar Pradesh, India · On-site

  • Cyber Futuristics India Pvt. Ltd., prides itself to be a leading provider of cloud hosting, application management, cloud data center services, and BPO solutions. Able to Manage multiple high-end and low-end SEM campaigns for Google, Bing, and LookSmart, and Develop search engine marketing strategies . Research and develop corporate sales through vendors and campaigns. Conduct trafficking, pacing, optimization, targeting, and reporting of ad campaigns. Reproduce in-house ad campaigns in the test environment for troubleshooting. Support, troubleshooting, ad server testing, click and impression tracking functionality. Analyze and report on key metrics to evaluate the performance of each campaign and optimize them on the basis of an appealing call to action. Representing the company by coordinating and attending meetings to network and develop strategic relationships.
PPCDigital PlanningCo-marketingProblem SolvingOnline Lead GenerationBusiness Insights+18

North star india pvt ltd

DIGITAL MARKETING - TEAM LEAD

Sep 2010Jul 2014 · 3 yrs 10 mos · Noida Area, India

  • North Star India, the premier integrated Technical services firm in India, is a global services provider catering to clients worldwide. It is a leading Business Process and Knowledge Service Company, delivering creative technical solutions and an innovative framework of solutions geared to improve bottom line results.
  • Managing campaigns for the US Tech support, cloud computing and digital marketing client
  • Maintaining, Facebook, LinkedIn, stumble upon google adwordand Bing account
  • Maintained multiple clients’ Adword account through My Client Centre (MCC)
  • Monitoring Google analytics and stat counter for the performance of individual customers
  • Overseeing online ad networks like clicksor, webtraffic, Exoclick, zedo
  • Interacting with internal development and sales teams to drive campaign profitability
  • Managing and tracking display performance through daily, weekly and monthly MIS and share reports with management.
  • Providing web analytics reports, analysis, training & support to strategists about each Citrix product.
  • Monitoring web and social media traffic on a regular basis and suggest new display methods for improving clicks.
  • Motivating, directing and coaching the team, including such responsibilities as the
  • Collaborated closely with internal business units and external clients
  • Experience with many web affiliate programs (as both a publisher and advertiser) including CJ.com, LinkConnector, BeFree, Linkshare, Kowabunga, clicksor,media.net and Amazon.
  • Created social media platforms for UPC and implemented marketing strategies in order to reach more students through event invitees, message updates and interactive post.
  • Reduced web analytics reporting hours by 25% by creating report templates with automation and data consolidation. Helped other teams to reduce project hours by 80% by analyzing web analytics data and providing feedback to focus on major areas to increase return on investment.
Opportunity IdentificationYouTube MarketingPeople ManagementDigital PlanningCounseling PsychologyCo-marketing+31

Career break

Professional development

Apr 2010Sep 2010 · 5 mos · Delhi

  • The Ministry of Communication and Information Technology is an Indian government ministry. It contains three departments: Department of Telecommunications, Department of Electronics and Information Technology, Department of Posts.
  • Working on “Open source voice Enabled web information retrieval system” at FOSS Lab, Department of Information Technology. Developing front-end/ GUI for the framework. Extensive training in the Linux operating system and other open-source tools like Gimp, Drupal, and Open Office.

Allegis group

WEB MAINTENANCE EXECUTIVE

Sep 2008Mar 2010 · 1 yr 6 mos · banglore

  • Allegis TEKsystems® brings together an unparalleled network of experienced IT professionals, real-world insight into how IT gets done and demonstrated methods that optimize business' most variable and only renewable asset - human capital. Allegis provides IT staffing solutions, IT talent management expertise and IT services to help organizations achieve their business needs.
  • Working closely with the software development teams and executed unit and system test scenarios to ensure quality
  • Executing defect classification and investigation of potential defects
  • Test reporting to all stakeholders
  • Gathering clients’ inputs for automated website designs
  • Launching and upgrading sites information to new platforms
  • Upgrading PD4 Site Core and PD3 Sites to PD4 Console for Site-9
  • Positioning links, images & videos
  • Testing websites for proper functioning
Content Management Systems (CMS)Team BuildingSales AcumenAccount ManagementClient ServicesWeb Maintenance

Education

Indian Institute of Technology, Ropar

Major in AI — Marketing

Aug 2024Oct 2025

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