Jul 2021 – Apr 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Work with the biggest apps in India across E-Com, Edu-tech, Gaming,OTT & Fintech verticals & help them solve their Mobile Marketing & Attribution problems
• Drive Customer Success Initiatives like Business Reviews with CXOs, Feature Adoptions, Strategic Conversations to drive client's app growth
• Invite, facilitate, and document customer product ideas and feedback to the AppsFlyer Product and R&D

Apr 2021 – Jun 2021 · 2 mos

• Managed the incubation unit for the company with my team. We worked with SMB clients to deliver on their business goals and achieve hyper-growth in a short time.

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Managed overall marketing strategy for 15+ clients across verticals with 30+ Cr Quarterly spends
• Driving new business capabilities like Branding, Social Media Management, Google Ads features
• Worked Closely with Google and Facebook Team on large scale performance campaigns
• Managing a cluster of 4 teams and responsible for their growth and development and working on achieving the organization’s quarterly Objectives and Key Results.
• Maruti Suzuki: Developed the Online-to-Offline acquisition channel for their pan-India dealer network. Created the operating strategy for 400+ dealership's hyperlocal campaign, defined RACI framework & KPIs, and created the scale-up roadmap
• Malabar Gold and Diamonds: Created the operations and channel strategy for hyperlocal campaigns 120+ stores focused on driving sales from stores.

Sep 2018 – Jun 2019 · 9 mos

• Areas of Expertise:
• Digital Marketing strategies for Performance/Branding for verticals like eCommerce, BFSI and Automotive
• In-depth knowledge of Channels - Facebook, Instagram, Google
• Marketing Technology using APIs like Facebook Graph Insights, Google Analytics etc.
• Key Roles and Responsibilities:
• Worked on Digital Marketing strategies and roadmap for managing monthly spends upto 2 Crores while ensuring all relevant KPIs are met
• Explore avenues for scaling up digital operations for clients in line with their business objectives
• Ideate and implement marketing technology tools for automation , performance and data analysis

Sep 2017 – Aug 2018 · 11 mos

• Key Roles and Responsibilities:
• Complete knowledge of Social as a Channel for Performance and Branding
• Handling Ad operations for clients across different verticals/with different Objectives/Goals/KPIs
• Delivered business-relevant insights on ARPU & revenue trends, the behavior of user cohorts, and product affinities by using multiple data sources such as platform reports, attribution reports, CRM data using platforms like Channel dashboard, Google Analytics, AppsFlyer.
• Leveraging APIs and services like Facebook Insights, Google Apps Script, etc. for performance reporting and analysis
• Audited accounts to drive best practices in account management outlined by Google. Developed processes to manage client operations at scale
• Worked closely with engagement managers and client teams and ensured customer success
• Areas of Expertise:
• Performance & Branding Campaigns across Social - Facebook, Linkedin
• Performance Insights and Analytics using tools like Google Analytics, AppsFlyer
• Marketing Technology using APIs like Facebook Graph Insights
• Verticals Handled:
• eCommerce
• Banking, Financial Services, and Insurance
• Educational Technology