May 2016 – Feb 2021 · 4 yrs 9 mos · Mumbai Metropolitan Region

• Had an interesting journey starting from zero clue about beverages and FMCG to becoming 20% of a mixologist, 20% of a food technologist and 20% of a FMCG Sales and Distribution Guy.
• We saw that we had a shot at Unboring the world of soft drinks, more mainstream play in the 35k Cr. Soft Drink space in India.
• Managed to make a great product earn some great consumer love, and learnt through the journey that FMCG takes a different DNA and level of patience.
• Covid put the business on a pause and I figured it was time to play a different game now.

Jun 2014 – Nov 2015 · 1 yr 5 mos · Berlin Metropolitan Area

• Foodpanda / Hellofood is Rocket's most International startup, operating in 45+ countries across South-east Asia, Middle East, Europe, Africa and Latin America. Growing at a very aggressive pace, we've made 10+ acquisitions in the last one year and grown several folds, to be market leaders in all our major geographies.
• Transformed a setup of scattered manually driven newsletters and one-message-per-country pushes to significant automation, deploying 1000s of highly personalized campaigns across 1000s of areas, 20+ languages and time-zones.
• Grew the central CRM team from 4 to 20, to support the 1Bn+ annual messages and 45 country CRM managers in the food network.

May 2012 – Apr 2014 · 1 yr 11 mos · Gurugram, Haryana, India

• Rocket Internet is a Germany based firm, operating ecommerce ventures in 20+ countries, backs Jabong.com, fabfurnish.com, foodpanda.in, officeyes.com - in India - and is the most aggressive player in the space.
• Third Assignment - Head of CRM at Jabong.com
• Leading a team of 8 to drive all customer communication, retention and engagement efforts.
• Designed the information architecture and led the migration to Responsys - a new marketing automation platform.
• Conceptualized and launched a multi-channel campaign factory towards personalized recommendation based campaigns delivering 3-4x better revenue per mail sent compared to regular newsletters
• Aligned stakeholders across the company to launch an integrated loyalty and referral program to drive retention and engagement.
• Developed new channels via in-box vouchers, onsite notifications and physical letters to add to the channel revenue.
• Second Assignment : 6 months setting up and managing Operations for 21Diamonds - a Jewelry venture -
• Included hiring of key teams and setting up and managing processes in catalog management, content, production, JIT procurement, order fulfillment, logistics, customer care.
• First Assignment : India's Business Case for Payleven - a Mobile Swipe based payments technology
• Engaged with local banks, payment gateway providers and the global team to establish the case or otherwise for launching the business in India.

Oct 2010 – May 2012 · 1 yr 7 mos · Greater Delhi Area

• Wore multiple hats across Product Management, Solution Consulting, Strategic Alliances, Business Development, Operations, Marketing and PR.
• Set up alliances with leading content providers in travel, entertainment and transaction space in India
• Initiated and concluded India partnerships with leading Navigation and LBS companies in North America and South-east Asia - to launch products and take them to market
• Engaged with leading mobile handset companies towards marketing / distribution alliances for apps.
• Built the mobile applications business from scratch.

Feb 2009 – Sep 2010 · 1 yr 7 mos · Mumbai Metropolitan Region

• Cross-functional involvement across strategic business planning, product management, Sales, Telecom VAS tie ups - hiring - and - acquiring an IT services company.
• Worked closely on the MegaCarpool Project - An ambitious plan backed by Govt. of Delhi - to enable car pooling at a mass scale, backed by a strong technology infrastructure to assure safety and efficiency.
• I worked on conceptualizing the technical product as well as the business process - spanning software and hardware.
• Won the Navteq LBS challenge 2010 in Delhi with a Child Tracker Product.
• Set up new sourcing relationships in China, and broke into a large new account in Dubai
• Prepared the business plan for the company, and joined VC pitches.

Feb 2008 – Apr 2009 · 1 yr 2 mos

• Conceptualized and set up the portal www.lifeinlines.com- an online personal diary.
• One can post moments to his life record via of Web, email, Gtalk, SMS, MMS and a first of its kind in india - voice calling platform to record and post the voice to the personal diary.
• It offers multiple levels of privacy, so each moment is only visible to the circle of friends selected.
• Then I played a consultant on a couple of new web products, service concepts and digital media strategies for clients including MTV and ITC.
• That's where the engagement with MaxMobility started!

Apr 2007 – May 2007 · 1 mo

• Worked on marketing of an internet based product, an innovative math help program... that lets the student watch, listen and learn from his own personal math tutor - Mathguru.com.
• Interfaced with several websites for advertising, BTL and ATL agencies and lots of other people.