Aug 2022 – Feb 2025 · 2 yrs 6 mos · San Francisco Bay Area

• Provus is a software product company providing AI/ML driven Service Quoting, Estimate-Price-Quote, and Quote-to-Cash software products for B2B enterprise customers offering professional, Consulting, or Asset-Based Services in any industry.
• Founding product executive entrusted with building and leading a global product organization, overseeing key functions such as product, UX design, quality assurance, knowledge management, product marketing, and training.
• Product Strategy: Collaborate closely with board members and founders to develop a robust product strategy, securing necessary investments to scale the business and drive market expansion.
• Product Operations: Establish efficient systems, tools, and processes for short-term and long-term product roadmaps, ensuring ongoing product planning, consistent high-quality product delivery, successful product launches, and widespread product adoption.
• People Operations: Drive talent acquisition, on-boarding, and continuous mentoring to empower and scale the product team across various functions.
• Domain Expertise: Create and deliver B2B enterprise product solutions addressing complex business challenges in areas such as Services quoting, Quote-to-Cash, CRM, Professional Services Automation, Billing, AI/ML, and Intelligence, among others

Nov 2021 – Present · 4 yrs 7 mos · San Francisco Bay Area · Hybrid

• Advising CEOs and founders of B2B enterprise software startups set up and scale their product functions.
This includes establishing processes, systems, tools, and best practices in the following areas:
• 1. Scaling product organizations from inception, MVP, product-market fit to hyper-growth
• 2. Product strategy and roadmapping
• 3. Product operations, including portfolio planning, execution, launch, and lifecycle management
• 4. Product team hiring, onboarding, training, and upskilling
• Key Startup Clients: Parspec, Provus, Labra.io, Praxis Labs

Nov 2021 – Jun 2024 · 2 yrs 7 mos · San Francisco Bay Area · Remote

• After working for 22 years, got a chance to take some personal time (Nov-2021 - Aug-2022). Spent some quality time with family and friends. Started a (501c3) nonprofit organization with family to give something back.
• Enjoyed every bit of it
• Travel: Paris, Venice, Rome, Capri, Calgary, Oahu, Vegas, LA, Tahoe
• Adventures: Skiing, Hiking, Snorkeling, Biking, Camping, Swimming, Horse Riding, Archery
• Give something back: Fostering, Scouting
• 100 Good Stories is a Non-Profit organization focused on empowering underserved children to become financially independent through education and new opportunities.
• Programs to fund, mentor, counsel kids for high school & college education, getting jobs, and career progression
• Foster Family, Respite Services

Sep 2019 – Oct 2021 · 2 yrs 1 mo · San Francisco Bay Area

• AppDirect is a leading provider of marketplace platform and ecosystem to bring together supplier (ISVs), distributors, and customers (SMBs) to buy, sell, manage, and use subscriptions, services, and products.
• Scaled existing products portfolio from $100 million to $200 million in ARR by leading product strategy, vision, execution, & launch of AppDirect’s product portfolio across 3 product vertical pillars.
• Launched a new product and revenue stream with 500% YOY growth from $3 million to $80 million in Gross Merchandise Value (GMV) in 2 years. The IaaS commerce and distribution initiative involved 20+ internal and external stakeholder groups from product teams, business functions, partners, and customers.
• Managed strategic partnerships and partner ecosystem with Google, Microsoft, Amazon and and other partners. Launched end-to-end reseller commerce for Cloud Services including Google GCP, Google G Suite, Microsoft Azure, Microsoft O365/M365, and Amazon AWS.
• Led the product operations and training initiatives to improve key product management processes and tools including quarterly product planning, monthly product delivery updates, agile training for product & engineering teams, customer webinars, roadmap commitment tracking, and product career matrix to improve effectiveness of product management organization.
• Hired and built a brand new product team of 6 product managers in the USA, Canada, Argentina, and India. Worked with engineering leadership to scale corresponding global engineering from 2 scrum teams to 9 scrum teams.
• Led product initiative to launch a new headless developer center for AppDirect customers and ISV partners using GraphQL APIs
• Reduced order errors from 15% to <1% within 2 quarters to improve customer NPS, retention, and revenue by leading initiative to identify issues with order capture and provisioning, to analyze root causes, and to implement the solution.

Apr 2017 – Sep 2019 · 2 yrs 5 mos · San Francisco Bay Area

• Managing Apttus Product Portfolio for B2B Digital Commerce, Omni-Channel Order Management and Order Orchestration
• Develop and manage Quote-to-Cash products for Order Capture, Order Lifecycle Management, and Order Orchestration for Omni-Channel sales including direct, telesales, E-Commerce, partner, and EDI channels.
• Define and execute product strategy & roadmap and manage product development with 4 scrum teams across multiple technology platforms including Salesforce, MS Dynamics, and Azure.
• Build products to support conversational interface on communication channels such as Slack, Skype using Apttus BOT technology – MAX.
• Achieved “Leader” ranking in Forrester and other analyst reports for Order Management and B2B Digital Commerce products by working closely with marketing and analysts
• Acquire new product investment and executive sponsorship by building a sound business case supported by extensive market research and persistent efforts.
• Work extensively with marketing and sales to build comprehensive collateral including data sheets, marketing videos, webinars, and licensing framework. Conduct sales, partner, and professional services trainings to build foundation for customer acquisition and success.
• Identify product gaps and built ISV as well as services partnerships to provide holistic solution to customers.
• Manage multiple lighthouse customer acquisition and implementations to build strong references for future sales

Jun 2013 – Mar 2017 · 3 yrs 9 mos · San Francisco Bay Area

• Managing products in Apttus Quote-To-Cash product suite built on Salesforce / Force.com and Microsoft Dynamics / Azure platforms .
• Managed product strategy, product development, and launch for more than 10 Quote-to-Cash products for Apttus product portfolio
• Order Management (Order Capture, Order Fulfillment, Order Orchestration)
• E-Commerce
• Partner Commerce
• CPQ (Configuration, Pricing, Quoting, Proposal Management, Deal Maximizer)
• Promotions Management
• Rebate Management (MDFs and Transaction Based Rebate)
• Renewals and Subscription Management
• Asset Management and Asset Based Ordering
• Approvals and Workflow Management
• E-Signature for Apttus Quote and Contract Management with DocuSign and Adobe EchoSign
• Revenue Recognition
• Partner Solution for Incentive Compensation with Xactly
• Performed extensive market research and business process analysis for following additional products
• Loyalty and Rewards Management
• Incentive Compensation
• Managed light house and strategic customers during pre-sales, sales, and implementation cycles in multiple industries including (Software, Services, Medical Devices, High Tech, Distribution, Manufacturing, Telecommunication, Life Sciences, Healthcare, Oil & Gas among others)

Mar 2010 – May 2013 · 3 yrs 2 mos

• Product Manager responsible for Deal Management, Price Execution, and Core Infrastructure (Workflow, Data Entitlement, Performance) and Integration products for Enterprise and SaaS product suites of Vendavo.
• Developed and managed OEM, Co-Sell, and Services partnerships with multiple buisness partners including SAP, Oracle, Salesforce.com among others.
• Negotiated OEM License agreements for 3rd Party software products embedded in the Enterprise and Cloud products.
• Led the development of integrations with SAP, Salesforce.com, Oracle, IBM and other frontline sales applications.
• Managed Innovation and Patent program for Vendavo including launching the program and filing of new patent applications .
• Conducted customer interviews and industry analysis to define product roadmap and product strategy
• Created market requirements and product requirements documentation
• Collaborated with engineering, professional services, marketing, sales, business consulting, and training organizations for product development of new major releases for the product using Agile and Kanban product development methodology.
• Created training collateral and conducted product training for sales, business consulting, and professional services teams
• Provided pre-sales and sales support for new and incremental business
• Conducted preview and product release demos for prospects and existing customers in customer council and customer summits.

Oct 2006 – Feb 2010 · 3 yrs 4 mos

• Provide business pricing strategy and analysis consulting for Fortune 100 customers in technology, computers, distribution, and forest products for this niche 200 person management consulting firm.
• Led B2B pricing strategy and process redesign for Fortune 100 customers in High Tech, Software, Services, Spare Parts, and Forest Products verticals; customer projects include two of the largest business transformation projects in High Tech Industry
• Harmonized Price Management and Deal Negotiation processes across 100+ countries. Worked with global strategic pricing managers and presented recommendations to senior executive management;
• Enabled customers to improve net margins and to negotiate profitable deals by designing strategic pricing processes based on pricing best practices and tools
• Received ‘Execution Excellence Award’, and multiple customer appreciations
• Took lead to define standardized processes that improved effectiveness of Vendavo’s pricing analysis team

Oct 2003 – Oct 2006 · 3 yrs

• Recruited to provide high level technology and software consulting and achieved rapid advancement through project and program account management and strategic business analysis for US based clients. Responsibilities included process modeling, gathering business requirements, management of teams of 60 engineers and business analysts. Managed $5M budget and participated in revenue goals of $ 2.5 to 3M annually.
• Led globally distributed team of 60 associates; managed multiple projects simultaneously across 4 GE Energy sub-business with a budget of $5.0mn; established a $1.0mn brand new account and turned around a failing project into a success story
• Owned pre-sales, proposals and post-bid negotiations that resulted in business growth by $2.5mn
• Led process analysis, process modeling, and redesign for multiple business initiatives
• Streamlined requirement management processes that were adopted as standard in a client division
• Standardized contract processes for PMO

Jun 2001 – Oct 2003 · 2 yrs 4 mos

• Managed redesign initiative and end-to-end implementation of 15 large enhancements in a program
• Established long-term customer relationship for repeat business.
• Improved customer confidence by building a strong communication interface in onsite-offshore model
• Ensured CMMi Level 5 and ISO 9001:2000 compliance as TCSL Internal Quality auditor (IQA)
• Led Six Sigma training initiative and mentored 35 TCSL associates for Green Belt certifications

Aug 1998 – Dec 2000 · 2 yrs 4 mos

• Worked with 150-member team, digitizing Office of Accountant General operations of 5 Indian states
• Acquired in-depth understanding of Software Life Cycle and government accounting systems
• Owned analysis, design, development, testing and implementation of General Provident Fund module

Jan 1998 – Jan 2006 · 8 yrs