Jul 2025 – Present · 11 mos

Dec 2024 – Jun 2025 · 6 mos

Jul 2021 – Nov 2024 · 3 yrs 4 mos

• Media Planning & Campaign Execution:
• Identified target audiences, crafted creative communication strategies, and optimized user experience (UX) for ad campaigns.
• Executed end-to-end (E2E) campaigns, ensuring alignment with client goals and key performance indicators (KPIs).
• Collaborated closely with brand, category, and media teams to develop and execute successful strategies.
• Data Analysis & Strategic Recommendations:
• Conducted in-depth analysis of campaign data and metrics to glean insights and recommend the best course of action for clients.
• Possessed a deep understanding of target groups, customer value chains, and market positioning across various channels.
• Leveraged these insights to formulate and propose data-driven marketing strategies for brands.
• Amazon Display & DSP Expertise:
• Recommended optimal solutions and brainstormed long-term media and promotional strategies on Amazon Display & DSP.
• Led performance reviews to ensure campaign effectiveness and client satisfaction.
• Innovation & Experimentation:
• Championed the adoption of Amazon Display Ads for top FMCG brands.
• Curated annual marketing plans, strategized execution, and optimized performance based on client goals.
• Drove the adoption and experimentation of new display products across brands, creating impactful case studies for wider use.
• Knowledge Sharing & Training:
• Conducted workshops for e-commerce and brand managers, focusing on enhancing creative performance and improving ad quality.
• Owned weekly business reviews and programs to drive the adoption of new advertising products across platforms.
• Recognition & Achievements:
• Awarded the Philip Kotler Award twice for achieving the highest campaign health score across all categories in Display Ads.
• Recipient of the Indra Nooyi Award for my exceptional ability to communicate and implement innovative marketing strategies.
• Awarded Hi-Flyer award for identifying a new revenue stream and closing a year long deal

Jun 2020 – Jun 2021 · 1 yr

• Acted as single stakeholder for Headcount planning of Middle-mile US operations for 9 teams (1500+ HC)
• Built forecasting models for 6 teams to forecast volume of work at week & day level to optimize staffing
• Awarded Star of the Quarter in 2021 Q1 & received accolade from Finance partner on robust planning