Sep 2023 – Present · 2 yrs 9 mos · Shoranur, Kerala, India · On-site

• ● Develop and execute a comprehensive digital marketing strategy to grow the brand’s online presence.
• ● Oversee the maintenance and updates of the website, ensuring optimal performance and user experience.
• ● Work on writing, editing, and publishing high-quality articles and web stories that align with our brand’s voice and engage our audience.
• ● Implement SEO best practices to improve search engine rankings and drive organic traffic. Conduct keyword research and use SEO tools to monitor performance.
• ● Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, and LinkedIn) to promote content, engage with followers, and grow our social media presence.
• ● Create and curate compelling images and graphics to accompany articles and social media posts, enhancing visual appeal and engagement.

Oct 2022 – Aug 2023 · 10 mos · Kochi, Kerala, India · On-site

• ● Developed and executed successful digital marketing campaigns that increased website traffic and generated leads for the company's various travel packages.
• ● Created & managed the company's social media presence, including Facebook, Instagram, & LinkedIn, resulting in a significant increase in engagement & brand awareness.
• ● Conducted market research and analyzed customer behavior to develop effective marketing strategies that targeted specific demographics and segments.
• ● Collaborated with the design agency to create visually appealing marketing materials, including brochures, SM posts, & flyers, to promote the company's travel packages.
• ● Conducted A/B testing to optimize website landing pages and improve conversion rates.
• ● Monitored & analyzed digital marketing metrics to identify areas for improvement & adjust campaigns accordingly.
• ● Wrote & edited blog posts, articles, & other types of content for the company's website & marketing materials.
• ● Conducted keyword research and implemented SEO best practices to optimize website content for search engines.

Nov 2021 – Sep 2022 · 10 mos · Hyderabad, Telangana, India

• ● Researching and gathering information for various blog topics using Frase.io and SurferSEO tools.
• ● Identifying the right set of keywords through Mangools and WriterZen tools.
• ● Writing SEO-focused blogs.
• ● Plagiarism checks using Quetext and Copyscape.
• ● Worked on the App and website content for the email validation tool - TuxMailer.
• ● Coordinating with the design team to carry out changes

Oct 2018 – Nov 2021 · 3 yrs 1 mo · Greater Chennai Area

• ● Strategize and recommend actions on improving campaign performance for partners in different geographic locations like Trinidad & Tobago, Malaysia, Singapore, The Netherlands, U.A.E, and India.
• ● Maintaining social media presence on all the relevant platforms such as Facebook, Linked In, Twitter, Instagram, Tumblr, YouTube & others, and optimization of each account.
• ● Google AdWords Paid Ad Marketing - creating campaigns for all networks namely Search, Display, Video, and App, and running the same for different products.
• ● Create and manage an online B2B plan including promotional calendar, marketing collaterals, cross-selling programs, product exclusives, data ownership & sharing
• ● Develop newsletters and surveys for various departments using Mailchimp and Survey Monkey platforms. (Working knowledge of Mad Mimi, AWeber, and Constant Contact platforms)
• ● Help in managing the e-mail (internal and external) and SMS marketing strategy.
• ● Handling video scripts, shooting videos, and taking photos of products, events, and training programs

Jul 2016 – Jul 2018 · 2 yrs · Chennai, Tamil Nadu, India

• ● Writing and editing long- and short-form copy for blogs, websites, infographics, social media, press releases, presentations, training materials, and more.
• ● Managing the flow of weekly content onto the company's official blog, and the magazine website named Distinguished.
• ● Produce content that is smart in its use of keywords or is focused on search engine optimization (SEO).
• ● Maximize traffic and visibility from search engines through both paid and organic efforts for identified keywords
• ● Working closely with functional experts and editorial team to design the digital content strategy with the objective of increasing brand reach, engagement with customers and prospects.
• ● Communicating strategies, concepts, and creative initiatives with authority, credibility, and clarity, building consensus and agreement for creative approvals.
• ● Use and monitor digital tools, analytics, and trends to understand the target market of Rocheston.
• ● Maintained working knowledge of marketing and SEO strategies.

Nov 2010 – Jul 2016 · 5 yrs 8 mos · Greater Chennai Area

• ● Collaborate with department heads and teams to understand and drive the brand’s B2B and B2C agenda and frame detailed digital media plans.
• ● Research and develop content for marketing communication, landing pages, newsletters, social media platforms, blog posts, articles, website content, webinars, infographics, and product descriptions.
• ● Build and handle a repository of domain-specific content basis the requirements of each partner group.
• ● Create and manage an online e-commerce plan including a promotional calendar, product exclusives, and cross-selling program.
• ● Creating, adjusting, and managing the editorial calendar.
• ● Plan and execute all digital marketing activities including Google ads, social media marketing in Facebook, Twitter, and LinkedIn, and email marketing.
• ● Manage project scope, deliverables, and timelines, and assign resources.
• ● Recommend actions on improving campaign performance.
• ● Communicate with internal stakeholders to ensure the needs and goals of web projects are met.
• ● Assisting the marketing team in developing content for advertising campaigns. Creating compelling headlines and body copy that will capture the attention of the target audience.
• ● Proofreading website content for errors and inconsistencies.
• ● Conducting keyword research and using SEO best practices to increase traffic to the company website.
• ● Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• ● Work with design & testing teams to achieve attractive landing pages.
• ● Consistently brainstorm and collaborate with the team for new ideas and strategies.
• ● Have worked on 600+ articles and blogs for Astroved, Sify, and OneIndia – White Label partnerships.

Apr 2010 – Oct 2010 · 6 mos · Palghat, Kerala, India

• ● Prepared articles, messages, daily tips, and other content for the website.
• ● Coordinate content creating and publishing of content for newsletters (Internal & external).
• ● Researched content for website projects.
• ● Prepared long and short write-ups for the home page.
• ● Transcribed videos and worked on transcripts.
• ● Prepared content for online courses (e-learning).

Jun 2007 – Mar 2010 · 2 yrs 9 mos · Pathiripala, Palakkad · On-site

• ● Conducted and organized the learning process/session in the classroom.
• ● Promote maximum student participation and assist students in analyzing and improving methods and habits of study.
• ● Monitored students' progress constantly and adjusted the pace of work accordingly.
• ● Ensured that all the children paid attention to the Lesson plan delivered.
• ● Enhanced and implemented teaching methodologies such as hands-on learning activities, games, classroom discussions, and documentaries.