Sep 2018 – Mar 2022 · 3 yrs 6 mos

Nov 2016 – Sep 2018 · 1 yr 10 mos · Bengaluru Area, India

Apr 2015 – Apr 2016 · 1 yr · Noida Area, India

• Responsibilities:
•  Solely responsible for ideating and implementing Display Marketing (GDN) on Google Adwords and Yahoo Gemini Marketplace.
•  Monitored and optimized campaigns on Vizury, Adroll and Perfect Audience.
•  Proposed a new channel of SMS Marketing and successfully executed the campaigns.
•  Collaborated with Category Managers to plan the marketing strategy for achieving monthly sales targets.
•  Worked in association with external marketing agencies and publishers to plan, execute and monitor various digital marketing campaigns.
•  Proposed and implemented Static Remarketing campaign for the top revenue-generating categories.
•  Initiated cross selling for multiple emerging categories via web-based pop-ups.
•  Analysed channel performance, product sales and category performance using Google Analytics.
•  Individual contributor from the Marketing team for Tolexo Buyer Credit initiative (Buy Now Pay Later). Designed the landing page, email campaign, SMS campaign and web-based popups for lead generation.
•  Conceptualised and developed leaflets for Corporate Sales team in coordination with design agencies, category managers and sales team.
•  Mentored a team of two interns and one designer for Content and Display Marketing.
•  Handled a team of forty tele-callers for three months. Initiated sales of three new categories.
• Results:
•  Drove a 150% increase MoM in web traffic via integrated Display Marketing Campaigns.
•  Reduced the CPO by 20% and 40% for Display ads in Adwords and Yahoo respectively.
•  Increased the CTR of Display ads by 30% and conversion rate by 20%.
•  Achieved a CPO < INR 200 for SMS Campaigns consistently.
•  Increased sales of new category (Abrasives) by 250% via cross-selling using web-based pop-ups.
•  Generated 45 leads for “Buy Now Pay Later” initiative resulting in disbursement of credit worth INR 50 lakhs.
•  Achieved sales worth INR 1 lakh in a single day through tele sales and was awarded the ‘Rockstar Performer’ for this milestone.

Apr 2010 – Aug 2013 · 3 yrs 4 mos

•  Developed programs using COBOL, REXX, DB2 SQL and JCL for automating the store data upload process for a US based client in Retail sector.
•  Involved in Requirements Analysis, Project Planning, Developing, Testing and Deployment for Mainframe development projects.
•  Was responsible for monitoring and maintenance of 400 critical batch jobs in Mainframes for EDI (Electronic Data Interchange) Team.
•  Was the “Defect Prevention Prime”, conducting dip-checks and process adherence audits for internal and external teams.
•  SPOC for Process Methodology in the EDI team.
• Results:
•  Automated the store data upload process, resulting in savings of 3 man days per week.
•  Appreciated by Clients, Team Lead, and other stakeholders for contribution to analysis and resolution of Mainframe related issues for various teams.
• Hardware / Software Skills:
•  Successfully completed the training for CCNA Certification and Ethical Hacking.
•  Trained and Certified Red Hat Linux Database Administrator (SQL) and System Administrator.

Nov 2009 – Mar 2010 · 4 mos