Jul 2022 – Feb 2023 · 7 mos · Lucknow, Uttar Pradesh, India · On-site

• As a Digital Media Coordinator at Soochna India News, I played a key role in managing and optimizing the digital presence of the news portal. My responsibilities were focused on improving the online visibility of published news content, engaging audiences through social media, and delivering professional-quality news videos and live streams.
• Key Responsibilities:
• Drafted SEO-friendly meta titles, meta descriptions, and clean URLs for all news articles to ensure better search engine performance.
• Conducted on-page optimization of news content for increased visibility and engagement.
• Managed official social media platforms, posting daily news updates with optimized captions, hashtags, and links.
• Executed paid social media campaigns (boosting) to expand post reach and audience engagement.
• Edited news videos using Adobe Premiere Pro, maintaining editorial quality and timely publishing.
• Handled live streaming of breaking news and key events, ensuring smooth technical execution and real-time audience interaction.
• Coordinated with content, editorial, and field reporting teams for seamless digital publishing workflow.
• Key Achievements:
• Increased average social media post reach by 30% through strategic boosting and optimized posting.
• Successfully managed 20+ live streams with an average of 10,000+ viewers per stream.
• Improved organic traffic to the news portal by contributing to better SEO structure and tagging.
• Tools Used:
• Adobe Premiere Pro (Video Editing)
• Facebook Creator Studio & Meta Business Suite (Social Media Management & Ads)
• WordPress CMS (Content Publishing)
• Google Trends & Search Console (SEO Optimization)
• YouTube Studio (Video Publishing & Analytics)

Feb 2022 – Jul 2022 · 5 mos · Lucknow, Uttar Pradesh, India · On-site

• I was responsible for managing end-to-end media communications, digital strategy, and public representation of the party and its leader, Shri Sanjay Chauhan. My role required a balance of content creation, media coordination, political communication, and technical execution.
• Key Responsibilities:
• Drafted press releases and official communications in coordination with party leadership.
• Sent media invitations to journalists, news agencies, and local reporters for press conferences and public events.
• Handled news article writing and editing for internal publications and external press.
• Edited event and campaign videos using Adobe Premiere Pro for social media and internal circulation.
• Created impactful speeches, talking points, and briefing notes for Shri Sanjay Chauhan's public appearances and meetings.
• Wrote and managed content for the official website and party magazine, ensuring alignment with party ideology and events.
• Oversaw SEO strategy for the party’s website to increase visibility during political campaigns.
• Managed social media accounts, creating and scheduling posts across platforms to engage followers and inform the public.
• Coordinated with District Magistrate (DM) offices and administrative staff via email and phone to arrange guest house accommodations and logistics for party leaders during travel.
• Tools & Skills Used:
• Adobe Premiere Pro (Video Editing)
• MS Word & Google Docs (Content Writing)
• Facebook, Twitter, Instagram (Social Media Management)
• Basic SEO Tools (On-page SEO, Keyword Placement)
• Email & Phone Communication (Govt. Coordination & PR Handling)
• Key Contributions:
• Successfully drafted and distributed multiple press releases leading to increased media presence.
• Coordinated multiple high-level visits and events for party leaders with efficient backend logistics.
• Strengthened party’s digital footprint through structured content strategy and regular online engagement.

Jul 2018 – Jan 2022 · 3 yrs 6 mos · Lucknow, Uttar Pradesh, India · On-site

• Reporting directly to the Director, Dr. Sunita Gandhi, I managed a team of three junior executives and was responsible for delivering results across SEO, Social Media, Paid Campaigns, and Online Reputation Management (ORM).
• Key Responsibilities:
• Team Leadership: Supervised a team of 3 digital marketing juniors; delegated tasks, monitored progress, and ensured timely execution.
• SEO Strategy & Implementation:
• o Performed comprehensive SEO for multiple school websites under the company.
• o Managed on-page and off-page SEO, technical audits, and keyword optimization for all web assets.
• o Personally handled SEO for Dr. Sunita Gandhi’s personal website, ensuring top SERP visibility.
• Social Media Optimization (SMO): Handled regular content planning and organic engagement on platforms like Facebook, Instagram, and YouTube.
• Online Reputation Management (ORM):
• o Identified and managed negative search results and reviews on Google, including phrases like “company chor hai”, “Sunita Gandhi paise nahi deti” etc.
• o Successfully implemented SEO and content strategies to suppress negative content and improve brand sentiment.
• Google My Business & Reviews Handling: Optimized listings for better visibility, managed user reviews and responses professionally.
• Paid Campaigns: Ran Facebook Ads for brand awareness, admissions, and event promotions.
• Actively participated in discussions with the company director to align digital efforts with organizational goals.
• Key Achievements:
• Improved Google rankings of all major websites to appear in top 3 positions for relevant keywords.
• Successfully suppressed over 90% of negative results within 6 months via ORM strategies.
• Enhanced social engagement by 40% through regular posting and audience-targeted strategies.
• Led team performance and helped junior staff upskill in SEO and analytics tools.
• Tools Used:
• Google Search Console & Analytics
• Google My Business
• Facebook Ads Manager

Jul 2015 – Jun 2018 · 2 yrs 11 mos · Lucknow Area, India · On-site

• At Rajasthan Patrika’s Lucknow head office, I served as SEO Team Leader for four key zones: Lucknow, Noida, Agra, and Varanasi. In this high-responsibility role, I ensured our online news content consistently achieved top-tier unique views and page views, meeting or exceeding monthly traffic targets set by editorial leadership and corporate HQ.
• Key Responsibilities:
• Led SEO operations across four major zones from the Lucknow head office, ensuring uniform optimization standards and performance.
• Received monthly traffic targets (unique views + page views) from editorial/head office and consistently delivered top results among all zones.
• Collaborated with Sampadak (Editor-in-Chief) and SEO managers to plan content and keyword strategy based on trending topics and upcoming events.
• Created and optimized meta titles, descriptions, and URLs for all regional news articles.
• Planned pre-event content strategy for upcoming news, ensuring early coverage for SEO advantage.
• Supervised content optimization for daily news uploads on the portal across all four zones.
• Provided headline, thumbnail, and tag suggestions to increase CTR and searchability.
• Led technical SEO improvements of the portal, coordinating with the development and IT teams for implementation.
• Managed and delegated tasks to two team members, including Rakesh Mishra, while coordinating with SEO Manager Manish Rawat.
• Oversaw social media link posting and boosting for each zone's news updates.
• Regularly prepared performance presentations (PPTs) for quarterly meetings in Jaipur with corporate directors.
• Key Achievements:
• Consistently delivered highest performing SEO results across all Rajasthan Patrika zones.
• Helped multiple regional news portals rank on Google News Top Stories through content planning and SEO.
• Improved visibility and CTR by suggesting effective headlines and thumbnails tailored to audience behaviour.

Jul 2014 – Jun 2015 · 11 mos · Lucknow, Uttar Pradesh, India · On-site

• At Bizs Point IT Solution, a web development and digital marketing agency, I worked as SEO Manager, leading a 5-member team responsible for delivering successful SEO campaigns for both domestic and international clients. My role involved end-to-end project handling — from client communication to strategy building to execution and reporting.
• Key Responsibilities:
• Led a team of 5 SEO executives, providing daily task assignments, training, and performance monitoring.
• Managed international SEO projects across various industries such as law, education, healthcare, dating, and more.
• Handled direct communication with overseas clients via Skype, email, and live chat, understanding their business goals, target regions, and competition.
• Planned and executed on-page and off-page SEO strategies tailored to each project’s niche and location.
• Coordinated with developers and designers for technical SEO implementations like schema, site speed, and mobile responsiveness.
• Conducted keyword research, competitor analysis, backlink strategy, and traffic reporting.
• Monitored results using analytics tools and regularly shared performance reports and insights with clients.
• Key Achievements:
• Successfully ranked websites on Google’s first page for high-competition keywords in multiple industries (e.g., U.S. legal services, U.K. health clinics, international dating platforms).
• Maintained a client retention rate of over 90% by ensuring timely results and transparent communication.
• Improved organic traffic by 50% or more for multiple clients within 3–6 months.
• Built SEO processes that helped scale project handling across industries.
• Tools & Skills Used:
• Google Analytics, Google Search Console, Moz, Ahrefs, SEMrush
• WordPress, Joomla, HTML basics
• Skype, Email & Chat-based client communication
• MS Excel, Google Sheets for reporting and tracking
• On-page Optimization, Link Building, Technical SEO

Sep 2013 – Jun 2014 · 9 mos · Delhi, India · On-site

• At OXY HOMEZ, a real estate builder firm, I worked as an in-house SEO Manager, where I handled the digital visibility and lead generation strategy for the company's real estate projects.
• Key Responsibilities:
• Executed on-page and off-page SEO for the company’s in-house real estate website, improving search engine rankings.
• Generated organic leads by targeting high-conversion keywords relevant to property buyers and investors.
• Created and managed free property listings on real estate portals such as 99acres, MagicBricks, CommonFloor, and others.
• Performed minor updates and basic technical fixes on the website, coordinating with the development team when needed.
• Monitored traffic, keyword rankings, and lead conversions to optimize performance.
• Key Achievements:
• Achieved first-page ranking for high-value keywords like “2 BHK flats in Delhi NCR” and “affordable housing in Ghaziabad”.
• Helped generate consistent organic inquiries for residential projects through SEO and listing optimization.
• Increased visibility on third-party platforms by leveraging smart listing descriptions and category placements.
• Tools & Skills Used:
• Google Analytics & Search Console
• Property Portals (MagicBricks, 99acres, CommonFloor, etc.)
• WordPress & HTML basics
• MS Excel for tracking keyword rankings and lead data

Oct 2012 – Aug 2013 · 10 mos · Noida, Uttar Pradesh, India · On-site

• Worked as a Senior SEO Executive in a real estate brokerage firm, where I was responsible for improving website visibility, generating leads, and managing property listings across digital platforms.
• Key Responsibilities:
• Performed on-page and off-page SEO for the in-house real estate website, targeting relevant local property keywords.
• Created and managed free listings on major real estate portals like MagicBricks, 99acres, and Sulekha to drive organic leads.
• Improved website search ranking for keywords such as “flats in Noida”, “property brokers in Delhi NCR”, etc.
• Tracked keyword performance and lead generation using basic analytics tools.
• Key Achievements:
• Successfully ranked company website on Google’s first page for targeted local property keywords.
• Increased daily lead flow through portal listings and organic search by 30–40%.
• Built strong SEO foundation for the website, contributing to long-term visibility.
• Tools & Platforms Used:
• Google Search Console
• Real Estate Portals (MagicBricks, 99acres, Sulekha, etc.)
• WordPress (Basic Edits)
• MS Excel for reporting and keyword tracking

Jul 2011 – Sep 2012 · 1 yr 2 mos · New Delhi, Delhi, India · On-site

• At Dwarkadhis Project Pvt. Ltd., a real estate builder firm, I worked as a Senior SEO Executive, handling both digital marketing and technical tasks. My role extended beyond traditional SEO to include WHM panel management, microsite development, and lead generation through ranked web properties.
• Key Responsibilities:
• Performed on-page and off-page SEO for the main real estate website, improving visibility for project-specific keywords.
• Created and optimized microsites for individual real estate projects using free themes and open-source templates.
• Managed WHM (Web Host Manager) panel to allocate hosting space, set up domains/subdomains, and manage cPanel access for multiple web assets.
• Handled basic web development tasks, including layout customization and plugin configuration on WordPress and HTML-based sites.
• Generated organic leads by ranking microsites and listing properties across real estate portals.
• Conducted keyword research, backlink planning, and regularly tracked traffic and ranking reports.
• Key Achievements:
• Launched and ranked multiple project-based microsites, leading to consistent lead flow for residential properties.
• Reduced dependency on third-party developers by managing hosting and site deployment in-house.
• Helped improve project-level visibility through targeted local SEO and microsite strategy.
• Tools & Platforms Used:
• WHM/cPanel
• WordPress, HTML/CSS (Basic Edits & Theming)
• Google Analytics & Search Console
• Real Estate Portals (MagicBricks, 99acres, etc.)

Jun 2010 – Apr 2011 · 10 mos · Lucknow, Uttar Pradesh, India · On-site

• At The Web Artists, a web development firm, I worked as an SEO Executive, where I was not only responsible for executing SEO strategies but also conducted in-house training sessions for junior team members and new recruits.
• Key Responsibilities:
• Managed local and international SEO projects, including industries like wedding planning, bulk SMS, IT services, and more.
• Optimized websites for international search engines including Google.com.au, Google.co.uk, etc., with proven keyword ranking results.
• Conducted keyword research, link building, content planning, and on-page SEO for in-house and client websites.
• Delivered SEO training sessions to interns and junior employees, helping them understand SEO fundamentals, tools, and best practices.
• Monitored performance and shared progress reports with internal stakeholders and project managers.
• Key Achievements:
• Successfully ranked multiple keywords in Top 5 positions on international Google search engines (e.g., Google Australia, Google UK, Google Netherlands etc.).
• Contributed to the growth of the SEO team by training multiple juniors, improving the agency’s in-house capabilities.
• Helped local business projects gain traction through targeted local SEO and smart backlinking.
• Tools & Skills Used:
• Google Analytics & Search Console
• SEO Tools: Moz (Free), Manual Link Tracking
• WordPress, Static HTML Sites
• Excel for Reporting & Ranking Logs
• Classroom Training (Presentations + Practical Sessions)