Ramya Vijay — Digital Marketing Specialist
Paid media has been my passion for 13+ years. A proven track record of working sole-handedly, leading a team as well as managing agency to drive the performance marketing key goals. Managing end to end performance marketing channels to drive business objectives like CTR, CVR, Leads, Qualified leads, Appointments, Sales, Sign Ups and more. Hands-on experience in handling India, APAC [SG, MY, TW, TH, HK], US, and Netherlands Clients. • Lead and support the implementation of paid marketing strategies and team. • Experience in handling 100+ accounts for APAC Singapore region with 10-member team. • Successfully managing clients with a client retention rate of 100%. This success can be attributed to my focus on building strong relationships, understanding our clients' needs, and consistently delivering exceptional service. • Measure, optimize and report paid marketing campaigns for various markets within the agency. • Craft landing pages and lead-gen forms for content to distribute through relevant paid programs. • Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution and programmatic media buying. • Been a part of business development team in pitch deck preparation. • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Tiktok, LinkedIn, Pinterest, and more) and content distribution and placement networks. • Hands-on experience in handling marketing budgets and forecasting/reporting. • Managing end to end performance marketing channels both sole handedly and by managing team to drive business objectives like CTR, CVR, Leads, Qualified leads and Appointments. • Worked on Brand Awareness strategy during experience center launches in multiple cities. • Have played a major role in setting up the CRM piece for a better tracking and analytics purpose. • Consistently improved quality of lead with various LP, promo, Ad copies tests and strategic experiments. • Constantly taking the feedback from pre-sales team and sales team and implementing multiple strategies for betterment of lead quality and volume. • Complete understanding on attribution funnel mix. • Lead Nurturing Set Up using Email, SMS, and WhatsApp automation. • Understanding of report automation and measuring key metrics drivers.
Stackforce AI infers this person is a Performance Marketing Specialist with expertise in Digital Marketing and Paid Media Management.
Location: Bengaluru, Karnataka, India
Experience: 14 yrs 5 mos
Skills
- Paid Media Management
- Digital Marketing
- Performance Marketing
- Campaign Management
- Search Marketing
- Paid Search Management
- Account Management
- Ppc Management
Career Highlights
- Over 13 years of experience in paid media.
- Achieved 100% client retention rate.
- Expert in managing diverse performance marketing channels.
Work Experience
Manipal Hospitals (MHEPL)
Deputy Manager (9 mos)
Havas Media Group
Manager - Biddable Operations (Search) (5 yrs 4 mos)
Design Cafe
Digital Marketing Manager - Paid (2 yrs)
Havas Media Group
Manager - Performance Marketing (1 yr)
Senior Consultant Digital Marketing (11 mos)
The Search Agency
Paid Search Analyst (3 yrs 1 mo)
Yahoo! Bangalore
Editorial Operations Executive (11 mos)
Efficient Frontier India Pvt. Ltd
PPC Search Marketing Specialist (1 yr 2 mos)
Education
MBA at Annamalai University
SEO Training at Aspirant labs
Graduation in National Institute of IT at NIIT Bangalore
B.Com at SREE NEELAKANDA GOVT. SANSKRIT COLLEGE, PATTAMBI
School at Seventh Day Adventist Higher Secondary School
