Raunaq Kapoor

Digital Marketing Specialist

Pune, Maharashtra, India7 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in blending creativity with measurable business impact.
Proven track record in leading global content strategies.
Passionate about leveraging AI for enhanced content creation.

Stackforce AI infers this person is a Content Strategist with expertise in IT Services and Fintech industries.

Contact

Skills

Core Skills

Content StrategyMarketing CommunicationsMedia Content StrategyDigital CommunicationPublic Relations

Other Skills

AnalyticsAzureAzure Active DirectoryBrand ManagementBroadcast JournalismBusiness DevelopmentBusiness StrategyChatGPTClient servicingCommunicationContent ManagementContent Management Systems (CMS)Content MarketingCopy EditingCopywriting

About

Close to eight years ago, I discovered something most marketers never figure out: choosing between creativity that catches the eyes of fellow marketers and performance that catches the eyes of TGs that scales businesses. While this boils down to a turnaround time-centric decision for most, I choose both intuitively. Every brand has a story worth telling, every audience has problems worth solving, and I believe every piece of my content has the potential to bridge that gap beautifully when I navigate business complexities to find a human connection that just clicks. My content strategies don't just catch the creative eye; they deliver measurable business impact. My approach is built on a simple philosophy: understand deeply, create strategically, measure relentlessly. Whether I'm developing content blueprints for Fortune 500 clients or training teams to deliver consistent brand voice, I focus on building systems that scale and perform. Currently leading content strategy at Cybage Software for 10+ global clients, from IT services to e-commerce platforms & everything in between. The question I'm always asking: how do we make marketing communications so strategically robust and creatively compelling that success becomes inevitable rather than accidental? I'm particularly excited about how AI tools are democratizing high-quality content creation while amplifying human creativity and strategic insight. Whether you're in tech, retail, services, or something completely different, I'd love to discuss how strategic marketing communications can transform your brand story.

Experience

7 yrs 4 mos

Total Experience

2 yrs 5 mos

Average Tenure

5 yrs

Current Experience

Cybage software

Content Strategist

Jun 2021 – Present · 5 yrs · Pune · On-site

Actively shaping storytelling-driven content frameworks in my current role to connect brands with audiences meaningfully:
⦁ Leading strategic content planning for global technology and retail accounts, ensuring all communication aligns with organisational narratives and client brand objectives.
⦁ Crafting structured content frameworks that support leadership messaging, campaign storytelling, and consistent communication across touchpoints.
⦁ Developing internal communication programs that enhance employee awareness, participation, and connection across the organisation.
⦁ Managing messaging across intranet, digital screens, newsletters, and Teams channels to ensure timely and coherent information flow.
⦁ Supporting organisation-wide initiatives by translating business priorities and policy updates into clear, structured communication that helped employees understand changes and act on them.
⦁ Preparing communication briefs, talking points, and structured updates for senior management and CXOs for internal forums, all-hands meetings, and key organisational events.
⦁ Showcasing organisational culture through people stories, recognition narratives, and program highlights in partnership with HR and branding teams.
⦁ Creating content that enhances the company’s employer positioning and reinforces internal brand identity.
⦁ Drafted communication for urgent updates, policy changes, and operational messages with precision to maintain clarity and avoid miscommunication at scale.
⦁ Shaping content audits to identify performance gaps and unlock new opportunities for engagement and optimization.
⦁ Building SEO-aligned content structures and monitoring performance to refine messaging and improve visibility.
⦁ Working closely with business, delivery, HR, and leadership teams to ensure communication plans support organisational needs and priorities.
⦁ Establishing editorial processes and review mechanisms that improve turnaround and ensure message effectiveness.

Content Management Systems (CMS)Project ManagementSEOStrategic CommunicationsContent MarketingContent Strategy+1

Melento

Associate Media Content Professional

Jul 2019 – Jun 2021 · 1 yr 11 mos · Bengaluru · On-site

The highlights of my role as an Associate Media Content Professional were:
⦁ Ensured all external communication-from product pages to educational content-reflected consistent organisational messaging, tone, and positioning.
⦁ Acted as a communication bridge between product, marketing, and leadership teams to maintain message clarity across channels.
⦁ Worked with managers and team leads to craft communication that explained strategic priorities, workflow changes, and process updates confidently and clearly.
⦁ Created insight-driven communication that bolstered the brand’s industry authority in the digital documentation and fintech space.
⦁ Supported townhall communication by preparing clear, structured content-key messages, talking points, team updates, and product highlights to help leadership deliver aligned and impactful narratives.
⦁ Strengthened the brand’s digital communication footprint by producing high-quality website and blog content aligned with audience needs and search behaviour.
⦁ Analysed user patterns and engagement metrics to refine narrative direction, improve readability, and strengthen the impact of digital communication.
⦁ Helped internal teams adopt a unified writing style by clarifying brand tone and communication expectations through examples, reviews, and training.
⦁ Supported email campaigns, web assets, and product messaging with cohesive narrative themes to ensure unified communication across touchpoints.
⦁ Contributed to key communication initiatives tied to product launches, seasonal campaigns, and stakeholder outreach.
⦁ Trained new hires on communication style, editorial standards, and brand voice to build a cohesive content function.

Media RelationsContent ManagementDigital MarketingSocial Media MarketingEmail CampaignsMedia Content Strategy+1

Aim high consulting

PR Executive

Jul 2018 – Dec 2018 · 5 mos · Bengaluru, Karnataka, India · On-site

My role as an executive helped me gain insights and acquire experience in several different aspects of communications that included the following:
⦁ Coordinated and pitched stories to the media on behalf of clients.
⦁ Collaborated with the Vice President of Sales (VPS) to develop and implement PR campaigns.
⦁ Followed trending news articles to stay up-to-date on industry trends and potential media opportunities.
⦁ Conducted research and analysis to identify target audiences and media outlets that would be interested in covering clients' products or services.
⦁ Wrote and edited press releases, pitches, and other media materials to effectively communicate client messages and key points.
⦁ Built and maintained relationships with journalists and media professionals to increase the chances of securing coverage for clients.
⦁ Coordinated interviews and other media appearances for clients.
⦁ Monitored and analyzed media coverage to evaluate the effectiveness of PR campaigns and identify areas for improvement.
⦁ Managed social media accounts and developed social media strategies to promote client products or services.
⦁ Organized events and press conferences to generate media coverage and increase client visibility.

Media RelationsPress ReleasesSocial MediaPublic Relations

Sakal media group

Internship

May 2017 – Jun 2017 · 1 mo · Pune, Maharashtra, India · On-site

The following pointers were the highlights of my internship:
⦁ Conducted interviews and gathered information to write articles on various topics pertaining to home-schooling, HR, work-life balance, and urban living.
⦁ Developed skills in researching, writing, and editing articles for print and online media.
⦁ Worked closely with the editor to refine articles and improve writing style.
⦁ Contributed to the creative side of the publication, suggesting story ideas and pitching angles for articles.
⦁ Gained experience in working with a team of reporters, editors, and photographers to produce a high-quality publication.
⦁ Networked with other professionals in the journalism industry and built relationships with sources for future stories.
⦁ Developed a deep understanding of the media industry and gained practical knowledge of how a newsroom operates.

JournalismWritingEditing