Nov 2023 – Present · 2 yrs 6 mos · London Area, United Kingdom · Hybrid

• CEO for Zube, an innovative digital business set to revolutionise the student laundry market with a cost-effective online service. In this capacity, I have been driving and challenging the establishment and scaling of the business by architecting its financial strategy, operational blueprint, funding and roadmap. My role is pivotal in guiding Zube through its early phases, which includes close collaboration with the founder and investors to navigate strategic decisions, secure resources, and ultimately build a compelling, resilient, and successful business.

Nov 2023 – Present · 2 yrs 6 mos · Hybrid

• CEO of eLaundry, leading the vision and development of a consumer-focused, door-to-door laundry and dry-cleaning platform designed to redefine how individuals experience textile care.
• eLaundry was established with a clear mission: to modernise and elevate laundry and dry-cleaning services for the general public through a seamless, technology-driven model that prioritises convenience, quality, and sustainability. From the outset, the focus has been on creating a scalable, customer-centric platform capable of delivering premium garment care with consistency and transparency.
• eLaundry provides door-to-door laundry and dry-cleaning services to the general public, as well as premium guest laundry services for hotels. In addition, the platform supports Build-to-Rent (BTR) and co-living developments with fully managed, resident-focused laundry and dry-cleaning solutions. This dual consumer focus enables eLaundry to serve both individual customers and modern residential communities seeking reliable, high-quality textile care.
• The platform has been engineered specifically for the B2C market, bridging the gap between traditional local cleaners and modern lifestyle expectations. Through disciplined execution and innovation, eLaundry is positioned to set new benchmarks for service reliability, hygiene standards, and environmental responsibility.
• By leveraging a nationwide network of world-leading, high-performing franchised laundry and dry-cleaning facilities that meet strict operational, quality, environmental, and sustainability standards, eLaundry is building a strong national footprint with the ambition of becoming the number one choice for consumers and residential partners alike.
• As CEO, my focus remains on continuous improvement, innovation, and building a purpose-led consumer brand that delivers exceptional customer experiences while operating responsibly and sustainably.

Nov 2023 – Present · 2 yrs 6 mos · Hybrid

• CEO of eLaundry Commercial, leading the vision and evolution of one of the nation’s most advanced commercial laundry, linen hire, and workwear rental solutions providers.
• eLaundry Commercial was established with a mission to redefine how businesses and individuals experience textile care. From inception, the focus has been on building a unified, scalable, and technology-driven infrastructure capable of serving national operators with unmatched reliability, efficiency, and sustainability.
• Our model serves as a blueprint for market differentiation—positioning eLaundry Commercial as a single-source strategic partner for high-growth sectors where operational complexity and service gaps have long existed. Through innovation and disciplined execution, we continue to set new industry standards for quality assurance, hygiene, and environmental performance.
• By utilising a nationwide infrastructure of laundry facilities that benchmark excellence in operational efficiency and sustainability, we aim to leverage our national footprint to become the number one choice for our customers.
• What began as a vision to modernise commercial textile care has expanded to support a diverse customer base. Today, eLaundry Commercial serves national clients, with plans to expand into consumer services and premium laundry solutions for businesses of all sizes across multiple sectors.
• The business has been engineered for long-term stability and strategic growth. In addition to core commercial laundry and linen services, we also partner with major insurance firms and fire and flood restoration companies as a trusted textile restoration provider for insurance claims. This diversification strengthens resilience and supports consistent, scalable growth while maintaining the highest operational standards.
• As CEO, my commitment remains focused on continuous improvement, innovation, and building an organisation that leads with purpose, sustainability, and customer excellence.

Feb 2022 – Apr 2025 · 3 yrs 2 mos · London, England, United Kingdom

• I was a Senior Managing Director and Senior Advisor with Alvarez & Marsal's Advisory practice in London and lead Financial Services for Digital in the UK covering Europe and the Middle East also.
• I specialised in applying and integrating disruptive technologies to help clients transform their businesses, and focus on using high quality data to create efficiencies, unlock strategic insights and drive new sources of revenue and value at scale.
• #Financialservices #Digital #Data #Analytics #Fintech #Digitalbanking

May 2016 – Jan 2022 · 5 yrs 8 mos · London, United Kingdom

• I was a Partner in PwC’s Risk business, and oversaw digital, data and analytics for banking and capital markets in the UK and led Fintech for PwC UK. I also led Privacy for Financial Services, helping clients through their privacy transformation journey, leveraging digital technology to drive change.
• I was also the People Partner for several hundred people and ran Colour Brave across several thousand people, being a role model and advocate of diversity and inclusivity, driving change across the business and addressing cultural challenges.

Feb 2001 – Apr 2016 · 15 yrs 2 mos · London, United Kingdom

• UK Retail Bank: Client Account Director/Programme Director
• As a Client Account Director I was responsible for managing several client engagements, building relations and securing sales within the retail arm of the bank. In parallel, I was also responsible for the delivery of a new application across 8,000 users within retail banking to address an FCA remit to improve complaints handling, managing a team of 50 people and a budget of £23 million.
• UK Investment Institute: Programme Director
• I was a Programme Director responsible for the delivery of a new business process management tool, replacing an out of service legacy system, with a budget of £6m over a 12 month period. I worked with Executive Directors to drive the initiative with a team of 60, plus resources from the client, and several third parties.
• Irish Investment Bank: Delivery Lead
• I was a Delivery Lead within the direct channels area, working alongside executives to plan and deliver a direct channels strategy, focusing on the implementation of a new Small Medium Enterprise Business Internet Channel. In doing this I was involved in creating the roadmap, undertaking vendor review and selection, providing Accenture's point of view and initiating the programme, and on boarding resources to manage different aspects of the programme.
• Ireland Investment Bank: Programme Director/Delivery Lead
• I was a Programme Director for the delivery of a large scale programme, working to make the bank ‘fit for the future.’ Here I was responsible for the sale of a multi-million pound consulting deal, mobilising a team with other third party vendors to deliver value within a short window. Several technologies were driven across an audience not accustomed to change, using disparate operating platforms.