Apr 2024 – Aug 2024 · 4 mos · Noida, Uttar Pradesh, India · On-site

• Handled Everything on English Segment

Dec 2021 – Apr 2024 · 2 yrs 4 mos · Banglore · On-site

• Charter: User experience, User Profiling/Account, Identity and Access, Retention, Growth, Engagement at Digital consumer product, Global car rental.
• Identified and addressed product gaps, generating innovative ideas to improve customer experience and drive substantial growth and Engagement by launching the entire user flow for digital documentation KYC/Verification product platform across the
• company from 0-1 and 1-10. Almost completed digital KYC for over 2 billion users base globally. This increased the overall digital check-in by 25% and revenue from digital platforms by 11%.
• Build Seamless Go-to-market strategies with an Experimental model for KYC roll-out.
• Led the user account(profiling), log-in, and account across company products. Created Onboarding Flow for Check-in and enrichment.
• Stakeholder and Legal Management, ensured legal compliance by conducting thorough legal research, analyzing regulations, and advising management on potential risks and liabilities while launching global products.
• Also Lead the Next best action (NBA) platform across the company which helps the user know their next action in case of different Failures due to eligibility rules across different countries, increasing the digital check-out completion rate by 2%.
• Build software service (SAS), OCR to approve the Digital KYC. With continuous ML changes, I achieved an approval rate of 92%.
• With regular user feedback via user research, App Store, hot jar, and data analysis continuous funnel improvement by performing A/B experiments on the Optimizely tool.
• Integrated digital wallet, to promote add-ons and protections. It has increased wallet share which involves strategies to encourage users to conduct more digital transactions. This led to an increase of 5% in additional digital transactions.

Jul 2018 – Dec 2021 · 3 yrs 5 mos · Noida Area, India

• Charter: Growth, Retention, Engagement, Revenue (ADS, SUBSCRIPTION), Digital media, consumer product, SEO
• Launched Timepoint loyalty to increase app engagement (CLC/LTV) by 2%. Build the whole ecosystem for digital transaction flow
• from earning the rewards to redeeming the rewards.
• Launched the best Onboarding Experience by identifying TOI App’s AHA moment which led to an increase in D1, and D7 retention by
• 7% and 3% respectively.
• Conceptualized Ads on the TOI app by building MiniTV. Build a Campaign manager system to enable different Ads including counting impressions, CPC, and revenue. This increased app revenue by 12%.
• Launched various projects which led to the increase in TOI subscriptions by 7%
• On News Point, I worked as a Partner Manager with different browser OEMs to share TOI content.
• Increase the TOI web traffic by launching different SEO-related features.

Jul 2015 – Jun 2018 · 2 yrs 11 mos

• Build Content micro apps, news, JFL,
• daily Quotes, cricket, kabaddi, short videos, and Game of the day app on hike app which is a consumer product
• Conceptualized and built personalized notifications on the app with a real-time feedback concept which led to a retention increase of
• 17%.
• Redesigned the cricket app and partnered with Hotstar for video, which led to an improvement of 4x in daily active users and 3x in time
• spent on a large base
• Data Analyst: Data analysis and data mining, well-versed in SQLs. Worked on A/B experimentation and came out with product
• recommendations.

Apr 2014 – Jun 2015 · 1 yr 2 mos

• Product analyst/Data analyst: Data analysis and data mining, well-versed in SQLs. responsible for measuring and monitoring the platform products, drive product performance through data. Worked on identifying growth of product by Quick ratio, works on various experiments. Simplified daily dash-board for internal stakeholders. Worked on weekly product reviews. Well versed in AB experiments and Product recommendation/analysis

Feb 2012 – Mar 2014 · 2 yrs 1 mo

• I was a part of the core operation team, working for Merchant operations for small business lending offline approval.
• Responsible for verifying the completeness of submitted documents and adherence to minimum requirements.
• Ensure all necessary financial statements, business plans, and identification documents are included.
• Establish a system for ongoing monitoring of the borrower's financial health and assistance to borrowers throughout the loan term.
• Once all documentation is complete, disburse the loan amount to the borrower.
• Ensure that the borrower is aware of repayment terms and schedules.
• Generate regular reports on the status of the small business lending portfolio including approval rates, default rates, and portfolio performance.

May 2011 – Jun 2011 · 1 mo · C-2/6 first floor, safdarjung Devloping Area, New Delhi-110016

• It was Business to Business marketing. My work was to convince owners of Gyms, spa, restaurants to make their outlets Hot spot. We would make their outlets wifi and on the other hand our clients have to sell coupons( which would enable to access wifi ) of our organization. Nevertheless the company would provide some extra benefits to their clients
• I had got appreciation certificate from CEO as I had done highest contracts in NCR regions.

Jul 2009 – Sep 2009 · 2 mos · M.P. nagar. Bhopal

• Major training from VishwaTech IT solution in IT department.
• Learned about working of HTML
• Worked on software development.

Jun 2008 – Jul 2008 · 1 mo · Greater Patna Area

• minor training from EWSD Exchange department of BSNL.
• Based on working of Modem
• Understood the technique involved and its various pins.