Mar 2024 – Jan 2026 · 1 yr 10 mos · India · On-site

• Current & Past Roles – Key Duties & Responsibilities
• 1. Peptech Bioscience (PPC, SEO & Events)
• Planned and executed Google Ads & Meta Ads campaigns with monthly budgets of ₹50L+ ensuring maximum ROI.
• Designed and implemented SEO strategies (on-page, off-page, technical) to increase organic visibility and ranking of agritech products.
• Organized national & regional agricultural events/exhibitions, including competitor analysis, budgeting, fabrication, and registration.
• Managed influencer collaborations with agri-influencers for product promotions.
• Generated qualified leads for dealers/distributors & farmers through multi-channel campaigns.
• Conducted performance tracking, reporting, and campaign optimization.
• 2. Titan Agri Tech (From Scratch – Digital Presence Setup)
• Established digital marketing channels from scratch – website development, SEO, social media, and PPC campaigns.
• Developed brand identity & positioning in the competitive agri-market.
• Set up Google Ads, Meta Ads, and LinkedIn campaigns to generate leads for distributors and corporate clients.
• Designed and executed content marketing & social media strategy to build brand credibility.
• Organized and managed events, exhibitions, and dealer meetups to strengthen business relationships.
• Built reporting dashboards and data-driven systems to track ROI and campaign effectiveness.
• 3. TM Media (SEO, PPC & Events)
• Planned and executed SEO campaigns to rank high for microbiology, pharma & biotech keywords.
• Managed PPC campaigns (Google & Bing Ads) targeting domestic and international markets.
• Increased organic traffic and inbound leads through content optimization & backlink strategies.
• Organized industry events, exhibitions & conferences for brand visibility and lead generation.
• Coordinated with cross-functional teams for event space planning, fabrication & branding.
• Implemented email & WhatsApp marketing campaigns to nurture leads and engage customers.

Jan 2022 – Jul 2022 · 6 mos · Gurugram, Haryana, India · On-site

• Performance reporting: Reading and reviewing monthly performance reports
• Action plans: Developing action plans to increase business
• Social media: Maintaining social media sites and ensuring content follows company policies
• Market research: Conducting market research
• Marketing campaigns: Contributing to marketing campaigns and solutions
• Project processes: Documenting project processes and outcomes

Mar 2020 – Jul 2022 · 2 yrs 4 mos · New Delhi, Delhi, India · Hybrid

• Prepare and manage the digital marketing budget.
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced
• brand awareness
• Analyzing business performance with the help of digital tools and reports.
• Analyzing the available resources and digital tools. Web traffic analysis using digital tools like Google analytics.
• Preparing an interactive strategic digital marketing plan.
• Keyword analysis and research
• Analyzing and checking the success of the digital marketing techniques used.
• Coordinated with Marketing and Sales teams as well as key agency media

Oct 2018 – Mar 2020 · 1 yr 5 mos · New Delhi, Delhi, India · Hybrid

• Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook
• Developed robust conditional email campaigns based on customer interactions with the platform
• Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate
• Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV
• Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers
• monthly

Sep 2015 – Jul 2018 · 2 yrs 10 mos · Patna, Bihar, India · On-site

• 1.Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• 2.Strategic Consulting, including business plan & sales strategy development.
• 3.Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
• My Professional Skills
• Ability to develop web applications using client-side scripting with JavaScript and HTML.
• Ability to work on CMS like "wordpress, joomla, magento etc"
• Ability to manage concurrent projects while meeting project deadlines.
• Detail oriented with the ability to work independently or as part of a team.
• Ability to work closely with a team using web development best practices (e.g., code reviews, test-driven development).
• Good analytical and problem solving skills

Aug 2014 – Sep 2015 · 1 yr 1 mo · Patna, Bihar, India · On-site

• My Professional Skills:-
• Continuous Learning: I understand the importance of staying updated with the latest industry trends and best practices. I actively engage in professional development, subscribing to industry newsletters, following thought leaders, and attending webinars and conferences to expand my knowledge and skills.
• Strong Foundation: With a solid understanding of the core principles of digital marketing, including SEO, social media marketing, email marketing, content marketing, and analytics, I am equipped to contribute effectively to my team's objectives. I consistently seek opportunities to enhance my expertise and stay ahead of emerging trends.
• Data-Driven Approach: I thrive on analyzing and optimizing digital marketing campaigns. Proficient in using tools like Google Analytics, I interpret key metrics to measure performance, identify areas for improvement, and implement data-backed strategies that drive tangible results.
• Creative Problem Solving: I believe that creativity is the backbone of successful digital marketing. I constantly nurture my creative thinking skills to develop unique marketing ideas and campaigns. By pushing boundaries and exploring innovative solutions, I aim to captivate audiences and achieve campaign objectives.
• Collaboration and Networking: I thrive in collaborative environments and actively foster strong relationships with colleagues across departments. By sharing insights, collaborating on projects, and learning from diverse perspectives, I contribute to a culture of innovation. Furthermore, I leverage online communities, attend industry events, and engage with professionals on LinkedIn to expand my network and stay connected with the latest industry trends.