Renu Bisht — Co-Founder
Building Commercify360, a consultancy specialising in elevating brands within the online marketplace and Direct-to-Consumer (DTC) sector and Datumintell, a data and market research company facilitating brand comprehension of consumer markets I am a seasoned technology entrepreneur and digital strategist with more than 14 years of experience in driving business growth across both B2B and B2C sectors. In my previous position as Chief Revenue Officer at Godrej Consumer Private Limited, I played a pivotal role in pioneering their first DTC brand. I was instrumental in conceiving new product developments, fuelling growth initiatives, enhancing branding efforts, optimising supply chain operations, and elevating customer experiences. In 2014, I embarked on an entrepreneurial journey by founding India's largest mobile salon, VLCC VANITYCUBE. Over five years, I successfully scaled this venture to encompass 300 beauticians, operate in four major cities, and serve a loyal customer base of 100,000. VLCC eventually strategically acquired the business. My extensive experience with Fortune 500 companies like KPMG, WIPRO, and the Aditya Birla Group has equipped me with a deep understanding of market dynamics, enabling me to provide valuable insights for business development and the formulation of robust marketing strategies. I am driven by a passion for ideation and innovation, coupled with exceptional communication and interpersonal skills that facilitate effective relationship building. My specialization lies in consumer lifecycle marketing, optimizing customer experiences, and harnessing the power of social media and mobile marketing on diverse platforms, including Google, Facebook, Instagram, Snapchat, Amazon, and Flipkart. With a solid foundation in market research and consumer insights, I possess a unique ability to translate customer feedback and market sentiment into actionable business and marketing plans that drive product value and revenue growth. My core competencies encompass branding, e-commerce, strategic planning, performance marketing, user acquisition, team leadership, growth strategy development, supply chain management, retail and distribution, influencer marketing, and customer experience enhancement.
Stackforce AI infers this person is a B2C digital marketing strategist with extensive experience in e-commerce and consumer insights.
Location: Gurgaon, Haryana, India
Experience: 17 yrs 3 mos
Skills
- Business Strategy
- Market Research
- E-commerce
- Branding
Career Highlights
- Pioneered India's first DTC brand at Godrej Consumer.
- Founded India's largest mobile salon, scaling to 300 beauticians.
- Expert in consumer lifecycle marketing and digital strategy.
Work Experience
Datum Intell
Co-Founder (3 yrs 4 mos)
Commercify360
Founder & CEO (3 yrs 9 mos)
Consumer tech
Angel Investor (4 yrs 9 mos)
Godrej Consumer Products Limited
Chief Revenue Officer (CRO) for Online Business (1 yr 6 mos)
Tyroo
Business Head Marketplaces (1 yr 11 mos)
Atal Innovation Mission
Mentor of Change (1 yr)
VLCC
Founder & Director at VLCC Vanitycube Home Salon Services (4 yrs 4 mos)
KPMG
Management Consultant (1 yr)
Wipro Consulting Services
Management Consultant (3 yrs 7 mos)
Aditya Birla Group
Consultant (1 yr)
Education
MBA at SYMBIOSIS INTERNATIONAL UNIVERSITY
B Tech at Jawaharlal Nehru Technological University
