Reshal Tripathi

Business Development Executive

India2 yrs 8 mos experience

Key Highlights

Increased health insurance revenue by 50% in 7 months.
Achieved a 30% increase in active user base within 6 months.
Host of a niche podcast focused on retention strategies.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Customer Retention and Campaign Management.

Contact

Skills

Core Skills

Customer RetentionGrowth HackingProduct MarketingProduct Management

Other Skills

Customer JourneysCRMAppWebLoyalty ProgramCampaign ManagementCampaign StrategyChurn ReductionRepeat Rate ImprovementMarket ResearchContent CreationMarketing StrategyUser EngagementBusiness UnderstandingTeam Alignment

About

Little Intro: My work blends retention marketing & growth function that involves figuring out the best channel for a customer & planning retention strategies to support business goals. 1. Helping companies increase revenue by improving repeat rate & managing churn by using retention strategies, doing experiments and creating new processes or optimizing the current ones. 2. Previously, increased health insurance revenue by 50% in 7 months using CRM, App & Web 3. Host of a Niche Podcast - The Retention Loop Currently open to freelance projects or a collaboration. Please DM for more info

Experience

2 yrs 8 mos

Total Experience

8 mos

Average Tenure

6 mos

Current Experience

Fidelity international

Growth - Assistant Manager

Nov 2025 – Present · 6 mos · On-site

Optimising current setups of customer journeys: Onboarding, Activation, Engagement, Retention, Reactivation.
Creating strategies to complement user behavior using CRM, App, Web
Building Loyalty Program - tiered to support different preferences & needs of the customer {cashback, service based offers after purchasing a plan}
Planning & managing ad-hoc campaigns - end to end. Identifying segments - cohorts to drive revenue and create customer stickiness .
Setting up co-ordination among different teams to streamline operations.

Customer JourneysCRMAppWebLoyalty ProgramCampaign Management+2

Cureskin

Growth & Product

Jun 2025 – Oct 2025 · 4 mos · Remote

Owning end-to-end campaign. Planning and executing multi channel campaign strategy to reduce churn and improve repeat rate.

Campaign StrategyChurn ReductionRepeat Rate ImprovementCustomer Retention

The retention loop

Podcast Host

Oct 2023 – Present · 2 yrs 7 mos

Just Pure Retention thoughts.

Policybazaar.com

Growth - Executive

Oct 2023 – May 2025 · 1 yr 7 mos · On-site

Retained churned or dormant customers using CRM, APP & Web. Roughly a jump of 30% in active user base within 6 months.
Campaign management : from the ideation stage to execution and post-analysis (one-time, periodic and event-based flows/ journeys/drop-offs)
Product & Project Management: Handled partnerships with external vendors. Worked on development, use cases for business requirements. Managed timely completion & proper delivery of collaterals.

CRMCampaign ManagementProduct ManagementCustomer RetentionGrowth Hacking

Z1 tech

Social & Product Marketing - Associate

Jun 2023 – Sep 2023 · 3 mos

I worked on one of the products - VDO.AI
1.Understanding the business model, doing market research & competitor analysis.
2. Planning marketing strategies, running campaigns (one example : eBook launch), curating content and positioning product features via appropriate channels.
3. Product - Market Fit, identifying gaps in new emergency markets for Ad-tech space & how to utilize it as an advantage.

Market ResearchContent CreationMarketing StrategyProduct Marketing

Expelee

Growth & Social

Mar 2023 – Apr 2023 · 1 mo

Working in Expelee was a great experience as I already had an interest in the Blockchain industry. My role involved:
1. Defining campaign strategy for product awareness and its execution
2. Scaling the business through diversification (pitched the idea of staking coins for clients on the platform)
3. Figuring out channels best suited for user engagement and which as a user acquisition channel.

Campaign StrategyUser EngagementGrowth Hacking

Knoct

Founder's office - Growth

Dec 2021 – Feb 2022 · 2 mos

Knoct is part of the IAM industry, with a core value of providing a single digital identity that I truly resonate with and love. My role involved:
1. Own & deliver on key business targets by having an In-depth understanding of business, ICP.
2. Working on creating a buyer persona & preparing - use cases for investors/prospects, pitch deck.
3. Getting different teams aligned and managing day-to-day operations within the teams.

Business UnderstandingTeam AlignmentProduct Management