May 2025 – Jan 2026 · 8 mos · Sydney, New South Wales, Australia · Hybrid

• Design both AI Training programs for AIM
• Facilitated dozens of in-person & remote courses

Jul 2024 – Present · 1 yr 10 mos · Sydney, New South Wales, Australia · Remote

• I design AI adoption programmes that actually stick. Not one-day workshops. Not prompt courses. Structured systems that build real capability and lasting change.
• Most AI training fails because it treats transformation like software rollout. Everyone gets the same content. Everyone's expected to adopt at the same pace. Six months later, nothing's changed.
• I take a different approach:
• → Assess where teams actually are (not where leadership thinks they are)
• → Design adoption pathways matched to context, maturity, and risk appetite
• → Build internal capability so organisations don't depend on me long-term
• What this looks like in practice
• Design bespoke AI Training programs ( e.g 2 flagship AI courses for the Australian Institute of Management )
• Built and run Australia's first human-centred AI design programme (7 cohorts, 304+ designers in 2025)
• Developed adoption frameworks based on 130 interviews with designers, researchers and leaders across the world... from Startups, In-house SMBs, Govt depts and large tech enterprises lile IBM, Microsoft, CSIRO, and Atlassian.
• Trained 500+ people across public and private cohorts (inc AIM courses)
• I work with leaders who are navigating the biggest change to work in 200 years and at a pace that is unsustainable - if not built in a way that enables micro-learning and adaptation.

Apr 2023 – Feb 2024 · 10 mos · Amsterdam Area

• Leading both the UX Research and XD Labs which includes System design (PDS, Content Systems) as well as design innovation projects.
• Established Triangulated Research and Insights quarterly OKR planning - bringing together UX Research, Market Research & Data Science and all Domain Directors to coordinate insights planning.
• Created a culture and space for continual experimentation in the way we conducted research as well as how we delivered it and measured impact of our research.
• Highlight: FutureThink Co-Design workshops with customers and artists with our product team members

Apr 2021 – Apr 2023 · 2 yrs · Amsterdam Area

• Setting up design operations, added 5 new research systems to the design technical stack.
• Setting up UX research practice including frameworks and processes.
• Managing Service Design & UX Writing practices

Sep 2019 – Oct 2020 · 1 yr 1 mo · Berlin, Berlin, Germany

• Built the capacity, capabilities and maturity of the design practice, while in a leadership position in a rapidly scaling product organisation across multiple countries, languages and mission teams.
• Implemented new infrastructure and processes to enable us to rapidly scale
• Grew the team in 12 months from 2 product designers to a team of 16 including 7 product designers, 5 multilingual content designers, 2 researchers, and 2 design managers.

May 2018 – Aug 2019 · 1 yr 3 mos · Melbourne, Australia

• Managed the delivery of design across 4(white labelled) products.
• Proposed and then lead team to Create a PDS, including acting as PM for coded component build

Feb 2018 – May 2018 · 3 mos · Melbourne, Australia

• Running the discovery phase for a client to understand current organisational operations, identify areas for improvements in customer experience, staff productivity and automation.
• Provide recommendations on focus areas, priorities and roadmap for 3 year transformation program

Oct 2017 – Jan 2018 · 3 mos · Greater Melbourne Area

• Manage multiple design studios
• Manage the delivery of Strategy, UX and Service Design across all clients
• Manage a team of talented multidisciplinary designers and strategists
• Stakeholder Management

Jan 2017 – Oct 2017 · 9 mos · Greater Melbourne Area

• We are a specialist human-centred design consultancy focussing on research, interface design, content strategy and service design.
• Establish and run the Melbourne Studio
• We have a wide range of top tier clients including household brands, government departments and not-for-profit organisations.

Apr 2017 – Nov 2018 · 1 yr 7 mos · Melbourne, Australia

• Provide Independent assessments on UX and Service Design candidates all over the world - on their skill level, appropriateness for roles and provide clients with recommendations

Jan 2015 – Dec 2016 · 1 yr 11 mos · Greater Melbourne Area

• Managing a team of Experience Designers, Service Designers and Visual Designers across 3 large portfolios of Internal IT, Health and HR Global & Enterprise Customers.
• Led the largest design-led transformation project.
• Established Service Design Practice within Telstra including frameworks, toolkits and operating philosophy
• I manage a team of talented practitioners in a highly collaborative, supportive and creative team that has high standards

Apr 2013 – Jan 2015 · 1 yr 9 mos · Greater Melbourne Area

• My role was to embed human centred design into the IT department of Telstra with a focus on our internal staff experience with our systems and processes. Designing the user experience and interaction design for complex multi-channel applications, websites and mobile apps.
• Working alongside agile design teams to design practical solutions, prioritise features, agree on the Minimal Viable Product, assign appropriate resources and drive solutions to market that have been tested and refined via multiple sprint cycles
• Developed and implemented over 30 projects in the first year alongside agile development teams
• Implemented mandatory user testing in IT with minimum NPS and SUS scores prior to launch approval
• Help develop a user experience training program for IT and Networks teams

Feb 2011 – Apr 2013 · 2 yrs 2 mos

• Designing the user experience for clients in the telecommunications, insurance, banking, environmental and government sectors.
• Web and application-based interaction design and information architecture.
• Designed research protocols and conducting user research sessions.
• Presented reports and concepts to clients

Sep 2008 – Aug 2010 · 1 yr 11 mos · Sydney

• Managed national program on the responsible use of medicine for Older Australians and managing partnership with peak body Council on the Ageing (COTA)
• Managed the roll out of a national Indigenous Health Worker clinical training program in partnership with peak body National Aboriginal Community Controlled Health Organisation (NACCHO)
• Secondment to manage the development of a new extranet project.

Mar 2007 – Aug 2008 · 1 yr 5 mos

• Co-designed user research protocol and facilitated 12 focus groups and 22 one on one sessions with mental health workers around Australia
• Developed the service experience, author most content and managed the project.
• Set up and managed the Steering Committee, which included a couple of the most well respected and well known mental health professionals in Australia.
• Planned and facilitated co-design workshops with project stakeholders.
• Develop website brief and functional specifications.

Sep 2006 – Mar 2007 · 6 mos · Greater Sydney Area

• Working for the Mental Health, Drug and Alcohol Office (MHDAO)
• Managed the delivery of a health promotion program with remote teams
• Lead Author on the 'Ice Epidemic' Intervention Report to the Federal & State Health Ministers

Feb 2006 – Aug 2006 · 6 mos

• Service design and delivery around alcohol and drug education and harm minimisation programs

Apr 2004 – Jan 2006 · 1 yr 9 mos

• Service design and delivery around alcohol and drug education and harm minimisation programs
• Co-authored the first-aid training program for Alcohol and Illicit Drug Overdoses.
• Facilitated over 40 first aid training sessions for disadvantaged young people, Remote Indigenous communities, Juvenile Justice & Prisons, Sex Workers, Refugees.
• Expanded the program with 3 new revenue generating streams of the service. Including the design and implemented a volunteer major events team that provided AOD focussed first aid at major music and youth events.
• Highlight:
• Within 2 years it grew from a small state-based training program that performed around 20 courses a year to a program that had 3 new revenue-generating arms to it and was started to be rolled out nationally and the model expanded into Mental Health as well.
• The Program won an award for 'Innovative Drug Policy' conferred at the UN Commission on Drugs and Crime.

Apr 2003 – Apr 2004 · 1 yr · Greater Sydney Area

• Coordinated development of new website.
• Designed & delivered training all staff in the use of the new CMS
• Seconded to run the annual Red Ribbon AIDS Fundraising Campaign.

Jan 2000 – Jan 2003 · 3 yrs

• Recruitment consultant.
• Project coordinator of 2 consultant teams in remote on-site client locations.

Jan 1997 – Dec 1999 · 2 yrs 11 mos · Canberra, Australian Capital Territory, Australia

• Australian Defence Force Academy
• Training to be an officer in the Australian Regular Army.
• Substantial leadership training.
• Completed my Undergraduate degree studies