Rinkie Mazumder

Business Development Executive

Mumbai, Maharashtra, India18 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

18+ years in premium alcohol and lifestyle marketing.
Expert in strategic partnerships and customer marketing.
Proven track record in brand activation and sales growth.

Stackforce AI infers this person is a luxury brand marketing expert with a focus on alcobev and lifestyle sectors.

Contact

Skills

Core Skills

Strategic PartnershipsCustomer MarketingAccount ManagementP&l ManagementSales ManagementBrand Launch

Other Skills

Collaborative WorkBTLSNegotiationMarketing ActivationProduct ManagementBTL ActivationsFood ServiceGuest RelationsTTLSponsorship ActivationActivationsPartnership ActivationTrade MarketingLuxury GoodsLuxury Lifestyle

About

I’m a passionate business leader with 18+ years of experience shaping customer-first marketing and sales strategies for some of the most iconic names in the premium alcohol and lifestyle industry. At Diageo India, I’ve led national account marketing for Johnnie Walker, Don Julio, Tanqueray blending storytelling with consumer insight to activate premium experiences that drive both brand love and sales. My strength lies in combining strategic thinking with emotional brand engagement — whether it’s launching a cross-India activation with national chains or co-creating food-paired menus that speak to modern consumers. I’m now seeking to bring this expertise into a role where innovation, elegance, and impact meet — be it with a global lifestyle brand, premium retail, or luxury alcobev. Let’s create something iconic.

Experience

18 yrs 3 mos

Total Experience

4 yrs 6 mos

Average Tenure

12 yrs 5 mos

Current Experience

Diageo india

3 roles

Senior Key Account Manager

Mar 2026 – Present · 2 mos · On-site

Sr Key Accounts Manager-Karnataka

Senior Manager

Promoted

May 2024 – Present · 2 yrs · On-site

Handling Strategic Partnerships and National Key Accounts like, ITC, Taj, NMACC, Oberoi, Impressario etc
Managing Partnerships with national key accounts on their commercials and marketing collaborations.
Building Brands and creating new JUVP with these outlets.
DWWS, Luxury category building.
Creating IPs on brands like Baileys, Tanqueray and Johnnie Walker.

Collaborative WorkBTLSStrategic PartnershipsCustomer Marketing

Key Account Manager

Nov 2013 – Apr 2024 · 10 yrs 5 mos · On-site

Majorly handling HORECA business for Diageo Kolkata and North Bengal with a responsibility of delivering NSV in access of 7cr.
Joint up business plan with national and regional partners.
Ensuring P&L deliveries along with maintaining a positive M&E on all brand lead activations.
Planning roadmap for NPDs like JW Blonde, Don Julio, JW Red Origin Series.
Overseeing regional influencer and advocacy program - plan & execution.
Events and sponsorships, Marquee visibility, consumer-centricity, generating trials & sampling.
Training and nurturing young talent in the team.

Collaborative WorkNegotiationAccount ManagementP&L Management

Bacardi

Area Sales Manager

Jan 2013 – Nov 2013 · 10 mos · Kolkata, West Bengal, India · On-site

Was handling 60 lighthouse accounts of Kolkata as ASM responsible for overall delivery of 3cr NSV
Key Accounts Commercial, Induction in a new growth engine - White category (Vodka & Gin)
TTL lead activation

Marketing ActivationProduct ManagementSales ManagementAccount Management

Suntory global spirits

Key Account Executive

Jan 2009 – Jan 2013 · 4 yrs · Kolkata, West Bengal, India · On-site

Channel understanding with robust growing category - BII scotches.
Handled Kolkata key accounts business with a turnover of 1.5cr NSV managing 75 accounts.
Launched iconic brands like Teachers50, Sauza Tequila, Canadian Club, Jim Beam etc

Product ManagementBTL ActivationsSales ManagementBrand Launch

Itc hotels

Customer Service Executive

Jan 2008 – Jan 2009 · 1 yr · Kolkata, West Bengal, India · On-site

Honing skills in the initial years of the career. Understanding guest's behavior, F&B costing, in depth understanding about beverage as a category, cost implications and profit points.

Food ServiceGuest Relations