Jul 2023 – Mar 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

• Worked primarily on driving new monetisation initiatives, contributing in the journey from loss to profitability
• Started & scaled a product line - monetary goods based gaming - from scratch, with per user spends growing 10x in 4 months & hitting D1 & D30 retention of 45 & 27% respectively, with thin resources & no EM, before having to shutdown
• Drove efficiency in the Influencer ads product - increasing engagement by 2x, UGCs by 3x & streamlined workflows - to ensure better quality on campaign delivery & improve client retention
• Feasibility checked multiple other monetisation opportunities - casual games, music videos, conversion campaigns, etc. - and sized them before larger implementation

Jan 2022 – May 2023 · 1 yr 4 mos

• Experienced product leader adept at ground-up problem solving and cutting through noise to align leadership & drive outcomes. Worked across consumer & seller domains and contributed to Meesho’s 30X hypergrowth from 100K to 3.5M daily orders
• Received org award for blitzscaling Returns Unbundling, a novel ecommerce feature, to 90% supply coverage in 3 months with 95% retention, lowering returns by 40%. Aligned leadership across multiple verticals on product direction, core decisions & scaleup strategy. Scaled user adoption from 15% to 24% via awareness & value solvess
• Achieved 2.7% reduction in new product listing prices from sellers via a simple visibility solution rooted in deep user & market understanding. Conceptualised & led the product strategy & roadmap amidst multiple cross org dependencies & alignments
• Amid profitability pressure, achieved 1.6% platform price drop by unbundling shipping prices to align with item weights. Navigated leadership concerns & aligned relevant stakeholders to scale it experimentally, without impacting platform revenue
• Drove ~13% price drop from sellers, at 60% acceptance, by recommending external benchmark prices for high priced items
• Transitioned ~3.5% products on platform to free shipping construct(without impacting total price) helping boost orders by 0.67%
• Nurtured a team of 1 PM & 2 Analysts, providing mentorship & guidance on project delivery & achieve professional goals
• Underwent key product leadership trainings, Reforge & PEAK, to better drive a product team & peers to drive outcomes

May 2020 – Jan 2022 · 1 yr 8 mos

• Revamped inventory management product with stock predictions & seller centric design, bringing down out-of-stock levels from 16% to 9%. Sellers rated it the most user friendly, ahead of Amazon, Flipkart & Shopee. Received org award
• Led development of the Product Recommendations tool, providing sellers in-demand product info by identifying supply gaps using search & competitor data, allowing sellers to 2x their orders per listing
• Boosted platform conversion by 1.5% by improving discovery of identical items in out-of-stock cases. Received org award
• Piloted the Customer to Customer referrals program for resellers seeing high uptick in customers per reseller

Oct 2018 – May 2020 · 1 yr 7 mos · Bengaluru Area, India

• Our vision is to help Build a Better Place for the Next Billion Indians!
• Out of the 1.3 Billion Indians, more than 450 Million are working in the informal economy and aspiring to move to formal jobs. A good percentage of these are migrants from different parts of the country, typically from the villages in North and North East, who migrate to tier-1 cities in search of a better life. They work as security guards, delivery staff, drivers, retail staff, carpenters, plumbers, housekeeping, factory workers, construction workers – what we call as the blue and grey collar jobs.
• Our digital platform, aimed at the semi-formal and informal sector, helps get them skilled, employed and become a part of financial inclusion. We work towards providing them with a better life in terms of better opportunities, better skills, better employers, better credit, better services, and much more.

Sep 2017 – Oct 2018 · 1 yr 1 mo · Mumbai Area, India

• goSeekr is a premium consumer platform for online workshops & seminars, delivered live & interactive, by experts
• Built a team of 5, consisting of 3 co-founders & 2 part-timers, to build the product and manage operations
• Achieved a revenue rate of INR 50K a month within 3 months of launch, with overwhelmingly 4 star+ workshop reviews
• Accepted into Y-Combinator Startup School, incubated by the Zee Group and among top 5 startups at IIMA Masterplan
• With 300+ paid users & 2hr avg. watch time, inability to find scalable product-market fit & lack of funds led to shutdown

Aug 2016 – Jul 2017 · 11 mos · Noida Area, India

• Managed a cross-functional team of 3 designers, 5 developers & an analyst to build our Traveler facing Web & Mobile products
• Setup and led a 3-month User & Competitor Research process, brought stage-wise customer decision making insights
• Revamped our mobile product with core focus on building users’ trust, increased lead conversion by 110%
• Boosted organic traffic & google search listings by building structured destination guides, 50k sessions by 3rd month
• Optimized the marketing product with focus on FOMO, form visibility & intent classification of leads, +12% GMV growth

Jul 2015 – May 2016 · 10 mos · Bangalore

• Collaborated with on-site clients for requirement understanding, demo and project enhancements
• Six-Sigma Certified: Lead a team to develop a predictive modelling tool using R requiring Six-Sigma methodologies
• Developed ADS-DAT, a Data Management and Analysis web-client using C#, AngularJS and WebAPI
• Proficient in using Agile and Lean methodologies, thus maximizing customer satisfaction and minimizing waste

May 2014 – Jul 2014 · 2 mos · Copenhagen Area, Capital Region, Denmark

• Project: Methanol synthesis loop parameter study
• Prepared and analyzed various test cases involving Process Flow Diagrams and Equipment specifications using Topsoe’s in-house process simulation software with the objective of optimizing the overall cost.
• RESULT: Achieved a reduction in the total cost of the loop by €15m and of the overall plant by €10m

Apr 2013 – Mar 2014 · 11 mos · IIT Bombay, Mumbai

• Part of the 23-member managerial team responsible for the conceptualization and execution of Techfest 2014, Asia’s Largest Science and Technology Festival with a footfall of 135k and a budget of over ₹18.5 million
• Motivated and led a 2-tier team of 100 volunteers responsible for implementation of the website and events for festival
• Developed the Official Website of Techfest-2014 with a record 5 million hits from India and abroad
• Planned and executed REFORMNATION, aimed at bringing a positive change in the society in association with CRY
• Conducted ISMOKE to spread awareness about the high correlation of lung cancer and smoking in more than 20 cities
• Executed a successful Full Throttle, a high-end drag racing competition with over 200 teams participating
• Developed and conducted Segreta, an online crypt hunt competition, with 3000 people participating over 3 days