Ritesh Pai

Product Manager

Redwood City, California, United States23 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 14 years of experience in product management.
  • Expertise in Adtech and automation solutions.
  • Strong background in technical writing and documentation.
Stackforce AI infers this person is a Product Management expert in the Adtech industry with a strong focus on automation and technical documentation.

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Skills

Core Skills

Product ManagementTechnical Writing

Other Skills

APIsAd QualityAd ServingAd SolutionsAdobe AcrobatAdtechAgile MethodologiesAnalyticsAutomationBrand ControlContent WritingCustomer SuccessDocumentationDocumentation ManagementFrameMaker

About

Pragmatic Marketing-certified Product Manager with more than 14 years of total experience handling Requirements analysis, Customer engagement, Agile-based product development, Technology-specific vendor management, Project status reporting to Top management, Cross-functional communication with Business and Operations teams, Team hiring, training and mentoring, Roadmap management and prioritization, GTM collateral development, and Billing and pricing recommendations Specialties: ■ Well-versed with the following domains - E-commerce, SEO, Virtual Web Hosting and services, Mobile telephony (GSM and GPRS signaling-based products) and Online Advertising technology ■ Worked on Linux, Unix, Solaris and Windows Server ■ Sound understanding of C, C++, C#, VC, VB, Perl, Java, and ASP ■ Worked on SQL Server, MySQL, Oracle, and PostgreSQL

Experience

23 yrs 9 mos
Total Experience
5 yrs 11 mos
Average Tenure
14 yrs 9 mos
Current Experience

Pubmatic

5 roles

Associate Director, Product Management

Promoted

Aug 2023Present · 2 yrs 10 mos

  • ■ Currently managing the Analytics product portfolio of reporting features for both publishers as well as buyers
  • ■ Also managing the Privacy and Compliance product associated with enforcing all data privacy and compliance regulations across the PubMatic platform
Product ManagementAnalyticsPrivacy and Compliance

Associate Director, Product Management

Promoted

Mar 2021Sep 2023 · 2 yrs 6 mos

  • ■ Managed UI Workflow and Automation portfolio which includes making all products self-serve for both sell-side and buy-side customers.
  • ■ Improving the efficiency of our Customer Success and Ad Solutions teams by analyzing and automating manual onboarding, optimization and troubleshooting activities.
  • ■ Also managed automation projects for our ML and monetization-related algorithms.
  • ■ Managed and mentored a Product Manager for handling billing and pricing-related requirements.
  • ■ Also managed the following products:
  • ● Inventory Quality - Managed inventory quality for programmatic buyers which includes filtering of spider and IP-based bot inventory, reducing fraudulent and unsafe traffic, and providing viewability.
  • ● Ad Quality - Managed brand control/safety for premium publishers which includes blocking non-preferred advertisers, allowing only preferred advertisers, pixel-based insights, reducing pixel latency and pre-approving/rejecting creatives.
UI WorkflowAutomationCustomer SuccessAd SolutionsMachine LearningMonetization+1

Senior Product Manager

Sep 2015Mar 2021 · 5 yrs 6 mos

  • ■ Managed UI Workflow and Automation portfolio which includes making all products self-serve for customers.
  • ■ Improving the efficiency of our Customer Success and Ad Solutions teams by analyzing and automating their daily manual workflows.
  • ■ Was local manager for 3 Technical Product Managers.
UI WorkflowAutomationCustomer SuccessProduct Management

Product Manager

Feb 2015Sep 2015 · 7 mos

  • ■ Managed the following three products:
  • ● Internationalization - Managing international markets' requirements for PubMatic platform and products, which includes localization, currency conversion, timezone-based reporting, etc.
  • ● Brand Control - Managing brand control/safety for premium publishers which includes blacklisting and whitelisting non-preferred advertisers, pixel-based insights, reducing pixel latency and pre-approving/rejecting creatives.
  • ● Inventory Quality - Managing inventory quality for programmatic buyers which includes filtering of spider and IP-based bot inventory, reducing fraudulent and unsafe traffic, and providing viewability.
  • ■ Responsibilities included Requirements analysis, Customer engagement, Agile product development, Technology-specific vendor management, Project status reporting to the top management, Cross-functional communication with Business and Operations teams, Team hiring, training and mentoring, Roadmap management and prioritization, GTM collateral development, and Billing and pricing recommendations.
InternationalizationBrand ControlInventory QualityProduct Management

Manager - Technical Writing

Sep 2011Feb 2015 · 3 yrs 5 mos

  • ■ Managed the customer-facing documents for all the products developed within the organization, which included Online Help systems, Frequently Asked Questions (FAQs), Reference Guides, API Guides, SDK help modules and User Guides
  • ■ Managed a team of one writer and mentored her to manage the documentation needs of multiple products.
  • ■ Responsibilities included Hiring, training and managing the documentation team, Communication with various cross-functional teams, Tracking, planning, and scheduling documentation updates, Resource allocation, Pre-release verification, Post-release archival, Team productivity calculation, Usage metrics analysis, Documentation competitive and strategy analysis.
  • ■ Created videos to help train employees and customers on new products and features
Technical WritingDocumentation Management

Roamware

Technical Writer - Team Lead

Oct 2006Sep 2011 · 4 yrs 11 mos · Mumbai Area, India

  • ■ Managed a documentation team of four members based in the Mumbai, Bangalore and Gurgaon branch offices
  • ■ Complete ownership of all the product documents that included planning, collecting information, analyzing the content, creating the documentation, and releasing the documents to Operations
  • ■ Managed various types of documents including Installation and Migration Guides, SNMP Reference Guides, Troubleshooting Guides, API Guides, User Guides and Online Help systems
  • ■ Created and updated style templates for documents created using Microsoft Word, and style and structure templates for PDFs and online help created using Help & Manual
  • ■ Installed, customized and managed Twiki, a wiki-based portal used for knowledge sharing and documentation review
Documentation ManagementTeam LeadershipTechnical Writing

Ensim

Technical Writer

Jan 2004Oct 2006 · 2 yrs 9 mos · Pune Area, India

  • ■ Had complete ownership of all the documents related to a particular product that included planning, collecting information, analyzing the content, creating the documentation, and releasing the documents to Operations
  • ■ Managed various types of documents including Readme files, Release Notes, Installation and Upgrade Guides, Getting Started Guides, Technical Reference Guides, API Guides, Best Practices Guides, SDK class reference, Web Services Help systems, and online Help systems
  • ■ Involved in hiring of new team members
Technical WritingDocumentation Management

Eclerx

Content Writer/Auditor

Sep 2002Jan 2004 · 1 yr 4 mos · Mumbai Area, India

  • ■ Authored sales-oriented content and technical specifications for products sold on the Dell US web site
  • ■ Reviewed the content written by others for grammatical and technical mistakes
  • ■ Managed the content delivery for Dell's special product releases by communicating directly with the Dell Product Managers and handling a team specially created for writing the content for these products
  • ■ Handled product launches successfully for Dell.com that had very high visibility
  • ■ Managed a team of 2 writers and was also involved in hiring of new team members for multiple departments
Content WritingTechnical Writing

Education

University of Mumbai

B.E. — Electronics

Jan 1998Jan 2002

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