Ritika Singh

Brand Manager

Bengaluru, Karnataka, India6 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Achieved 45% YoY growth in Bath & Shower category.
Turned around multiple tanking brands successfully.
Managed luxury brand accounts for top sellers.

Stackforce AI infers this person is a Brand Management and E-commerce expert with a focus on beauty and fashion sectors.

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Skills

Core Skills

Brand ManagementP&l ManagementMarket PlanningAccount ManagementOperational Management

Other Skills

Digital MarketingVendor NegotiationStrategic PlanningBrand DevelopmentOperational MetricsApparelAssortment StrategiesPCMInventory ManagementWebsite MonetizationShopifyProject Portfolio ManagementFootwearFootwear SalesTableau

Experience

6 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 7 mos

Current Experience

Amazon

Brand Manager

Oct 2024 – Present · 1 yr 7 mos · Bangalore Urban · Hybrid

Managed the Bath & Shower, a 100cr+ category end-to-end, achieving ~45% YoY growth — fastest growing category within Amazon Beauty India.
P&L ownership across pricing, selection assortment, marketing visibility, event planning and execution for Bath and Shower Brands contributing ~14-16% of the beauty category and the highest unit driving category for Amazon India. – Lead Japanese Beauty (J-Beauty) base in India —brand onboarding, import strategy, and go-to-market execution. Launched 10 Japanese beauty brands on Amazon India (5 of them being Amazon Exclusives) – Turned around 2 major tanking bath and shower brands from a negative 30% to a positive 38%. –
Delivered meaningful market share gain within a 14-month tenure. Recognized with the Amazon Rising Star Award.

P&L ManagementDigital MarketingVendor NegotiationMarket PlanningStrategic PlanningBrand Development+1

Nykaa.com

Assistant Brand Manager Marketing

May 2024 – Oct 2024 · 5 mos

– Managed the Honasa brand portfolio for the Skincare team, representing 70% of the Naturals catalogue within Skincare at Nykaa. – Turnaround for the brand Derma Co (a Honasa brand) from a tanking performance of -7% to a 30%+ marking its position in the top 10 brands of the skincare portfolio at Nykaa. – Led NPD inputs and curation improvements based on consumer research and feedback for Brand Aqualogica, Derma Co and Dr. Sheth’s. – Led the PDP Page revamping of the managed Portfolio to increase product visibility, AOV and UPO (Units per order), leading to UPO increase from 2.1 to 2.4 for Q3.

Brand DevelopmentMarket PlanningDigital MarketingBrand Management

Nykaa

Brand Manager

Apr 2024 – Oct 2024 · 6 mos · Mumbai, Maharashtra, India · On-site

Ajio.com

2 roles

Assistant Manager

Promoted

Dec 2022 – May 2024 · 1 yr 5 mos

– Managed the RRFB brands portfolio and AJIO private labels for Women's Western Wear — contributing ~30–35% of overall WWW category revenue. – Delivered 20% improvement in consumer engagement and retention for WWW and private label segments. – Improved monetization revenue by 15% through brand investments and targeted brand and visibility strategies, leading to ROAS of ~4.0-4.5 and giving brands confidence on ROI. – Reduced returns rate in the WWW Denim category for the brand G-Star RAW by 21% by identifying the key problem areas in the fit and quality of the product, improving bottom line profitability.

Brand DevelopmentDigital MarketingMarket PlanningBrand Management

Buyer Women’s Westernwear Private Labels

Dec 2022 – Mar 2024 · 1 yr 3 mos

Tata cliq luxury

Account Manager

Nov 2021 – Dec 2022 · 1 yr 1 mo

– Managed account business for 18 luxury brand sellers including Armani Exchange, Lacoste, Replay, Scotch & Soda, Brooks Brothers, and Ben Sherman. – Drove seller onboarding, selection and assortment improvements for the Luxury Apparel team. – Monitored and improved operational metrics including O2S, EDD, perfect order rate and seller performance.

Account ManagementOperational MetricsOperational Management

Ajio gold / luxe

Executive

Oct 2020 – Oct 2021 · 1 yr

– Managed premium and luxury brand accounts contributing ~20% to the AJIO Gold Portfolio across Apparel, Footwear, and Accessories — including Superdry, Armani Exchange, G-Star Raw, Diesel, EA7, DC Shoes, and Brooks Brothers. – Drove sales through events and banners to meet monthly brand objectives during marquee platform events. – Collaborated with Marketing for Season Launches, Brand Days, and promotional activities and campaigns for enhanced visibility.