Riya Mehta

Co-Founder

Chennai, Tamil Nadu, India7 yrs 11 mos experience
Highly Stable

Key Highlights

  • Founded Chennai's first product marketing community.
  • Led successful marketing campaigns with high engagement rates.
  • Expert in crafting compelling narratives for brands.
Stackforce AI infers this person is a SaaS Product Marketing Specialist with strong community-building skills.

Contact

Skills

Core Skills

Product MarketingSales EnablementEmployee EngagementContent ManagementContent CreationB2b MarketingContent EditingSales Management

Other Skills

Academic WritingAnalytical SkillsArticlesBusiness TravelBusiness-to-Business (B2B)CanvaCatalog DevelopmentClient RelationsCommunicationCompetitive AnalysisConcept DevelopmentContent MarketingContent StrategyCopy EditingCorporate Events

About

You’ve built a great product, but does your audience agree? With an MA in Literature and 7+ years in SaaS product marketing, I help brands sound as good in public as they do in their own heads - whether it’s a product launch, a founder’s perspective, or a community campaign. The best ideas rarely start in boardrooms; they’re born over coffee with curious, like-minded people. That’s why I started The PMM Club — Chennai’s first in-person product marketing community — where marketers connect, swap ideas, and solve challenges you can’t (or shouldn’t) ask GPT. Now, I’m bringing that same approach to: 📣 LinkedIn ghostwriting for founders and marketers who want to grow their influence 💡 1:1 consults for product marketers stuck on positioning, messaging, or launch strategy As Vice Chairperson of JITO Chennai Plus Youth, I also lead initiatives that connect and inspire young professionals across the city. If it involves shaping narratives, building communities, or creating experiences people actually remember, count me in.

Experience

7 yrs 11 mos
Total Experience
2 yrs
Average Tenure
--
Current Experience

Revenuehero

Founding Team - Product Marketer

Sep 2024Oct 2025 · 1 yr 1 mo · Chennai, Tamil Nadu, India · Hybrid

Xoxoday

2 roles

Senior Product Marketing Manager

Sep 2023Aug 2024 · 11 mos

  • Post-promotion contributions (in addition to the PMM role below):
  • Led effective outbound email campaigns and crafted content for various platforms (LinkedIn Inmails, WhatsApp) to boost lead generation.
  • Researched competitors, generating 20+ comparison cards for sales teams to highlight our product's value to prospects.
  • Managed inventory of marketing literature, archive files, and sample files.
  • Maximized advertising efforts with PR articles, corporate communications, and social media posts, resulting in a 19.2% increase in LinkedIn followers in 9 months.
  • Shadowed senior personnel on complex marketing pursuits like product rebranding and RFPs to build skill sets.
  • Mentored new members of the team.
PMMSales EnablementGo-to-Market StrategyCompetitive AnalysisEmail MarketingAnalytical Skills+2

Product Marketing Manager

Sep 2022Sep 2023 · 1 yr

  • Created custom marketing and sales materials (brochures, decks, reports, infographics, and battle cards) to boost product awareness.
  • Published client case studies and conducted competitor analysis.
  • Curated the annual employee engagement calendar, receiving positive client testimonials.
  • Supported ad campaigns, contributing to a 30% increase in total orders within 3 months.
  • Led successful marketing campaigns for Employee Appreciation Day and Women’s Day, achieving top views in March with 21% and 14% email click-through rates, respectively.
  • Restructured the help center with updated technical content.
  • Created marketing landing pages for seasonal and promotional campaigns.
  • Managed email cadences for promotional partnerships.
PMMEmployee EngagementContent StrategyProduct Marketing

Rizort

2 roles

Head of Content

Promoted

Jul 2019Nov 2022 · 3 yrs 4 mos · On-site

  • Rizort is a luxury vacation marketplace. First of it's kind, Rizort aims to provide luxury seeking guests with a platform that allows them to dream, personalize and experience a destination like never before. Rizort works directly with the best hotels in a destination and puts specially curated experiences at the centre of a guest's vacation.
  • Managed a team of four writers, overseeing the creation of diverse content, including travel web pages, landing pages, brochures, e-magazines, and blogs.
  • Led comprehensive catalog research and content development for upscale gifting solutions, experiences, and travel rewards.
  • Built impactful sales enablement decks for effective product positioning and client acquisition.
  • Crafted marketing and promotional emails using platforms like Mailchimp and Sendgrid to drive lead generation and support customer success teams.
  • Executed virtual and on-site events, off-sites, and client experiences.
  • Played a cross-functional role in sales, customer success, events, and more within the small team structure.
Team LeadershipWeb Content CreationSales EnablementEmployee EngagementCorporate EventsContent Management

Content Writer

May 2018Jun 2019 · 1 yr 1 mo · On-site

  • Conducted research and generated content for websites, catalogs, blogs, and magazines.
  • Developed templates for promotional emails and crafted custom itineraries.
  • Wrote, edited, and proofread content for the B2B site.
  • Curated vacations for B2B projects and off-sites.
  • Created concept algorithms to assess destinations based on specific metrics.
  • Collaborated with the Travel VR segment's production team, contributing content and meticulously testing for visual glitches and bugs.
Content MarketingConcept DevelopmentBusiness-to-Business (B2B)Business TravelContent CreationB2B Marketing

Notion press media private limited

2 roles

Content Editor

Jun 2017Feb 2018 · 8 mos

  • Specializing in line-editing for a variety of books, including fiction, non-fiction, poetry, and self-help literature, I prioritized clear communication with authors, meeting deadlines, and adapting to both U.K. and U.S. English styles as needed. Additionally, I've collaborated effectively with authors for whom English is a second language, ensuring multiple rounds of editing to meet the expected standards.
Client RelationsEditingContent Editing

Intern

Apr 2017May 2017 · 1 mo

  • Worked with the editorial team, specializing in copyediting at a publishing house. During this time, I gained insights into the publishing process, received training in various editing techniques, and contributed to three real-time books. Following a 30-day duration, I was offered the opportunity to continue as a freelancer.
Copy EditingLine EditingMarket Research

Zomato media pvt. ltd.

Sales Manager

Apr 2015Dec 2015 · 8 mos · Chennai Area, India · On-site

  • As part of the Online Ordering launch team in Chennai, I focused on acquiring new clients and successfully closed deals with well-known chains such as Buhari and Meat & Eat. Additionally contributed to the Chennai Sales team by expanding our client base, creating sales materials, and establishing partnerships with major restaurant chains. Handling client servicing for 90 accounts in North and West Chennai, I consistently met and exceeded sales targets.
SalesSales OperationsSales Management

Goldman sachs

Analyst (Intern)

May 2014Jun 2014 · 1 mo · Bangaluru

  • Worked in the back-end team of Asia's largest back office in the Operations divisions. Handled daily reports, ensured timely updates, and led a project for internal discussions with top-tier investment banking firms. Recognized for seamlessly fitting into the corporate work culture, resulting in a pre-placement offer to join upon the completion of my academic year.
Project Management

Education

Christ University, Bangalore

Master's Degree — English with Communication Studies

Jan 2016Jan 2018

M.O.P. Vaishnav College for Women (Autonomous)

Bachelor of Commerce - BCom

Jan 2012Jan 2015

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