Sep 2023 – Aug 2024 · 11 mos

• Post-promotion contributions (in addition to the PMM role below):
• Led effective outbound email campaigns and crafted content for various platforms (LinkedIn Inmails, WhatsApp) to boost lead generation.
• Researched competitors, generating 20+ comparison cards for sales teams to highlight our product's value to prospects.
• Managed inventory of marketing literature, archive files, and sample files.
• Maximized advertising efforts with PR articles, corporate communications, and social media posts, resulting in a 19.2% increase in LinkedIn followers in 9 months.
• Shadowed senior personnel on complex marketing pursuits like product rebranding and RFPs to build skill sets.
• Mentored new members of the team.

Sep 2022 – Sep 2023 · 1 yr

• Created custom marketing and sales materials (brochures, decks, reports, infographics, and battle cards) to boost product awareness.
• Published client case studies and conducted competitor analysis.
• Curated the annual employee engagement calendar, receiving positive client testimonials.
• Supported ad campaigns, contributing to a 30% increase in total orders within 3 months.
• Led successful marketing campaigns for Employee Appreciation Day and Women’s Day, achieving top views in March with 21% and 14% email click-through rates, respectively.
• Restructured the help center with updated technical content.
• Created marketing landing pages for seasonal and promotional campaigns.
• Managed email cadences for promotional partnerships.

Jul 2019 – Nov 2022 · 3 yrs 4 mos · On-site

• Rizort is a luxury vacation marketplace. First of it's kind, Rizort aims to provide luxury seeking guests with a platform that allows them to dream, personalize and experience a destination like never before. Rizort works directly with the best hotels in a destination and puts specially curated experiences at the centre of a guest's vacation.
• Managed a team of four writers, overseeing the creation of diverse content, including travel web pages, landing pages, brochures, e-magazines, and blogs.
• Led comprehensive catalog research and content development for upscale gifting solutions, experiences, and travel rewards.
• Built impactful sales enablement decks for effective product positioning and client acquisition.
• Crafted marketing and promotional emails using platforms like Mailchimp and Sendgrid to drive lead generation and support customer success teams.
• Executed virtual and on-site events, off-sites, and client experiences.
• Played a cross-functional role in sales, customer success, events, and more within the small team structure.

May 2018 – Jun 2019 · 1 yr 1 mo · On-site

• Conducted research and generated content for websites, catalogs, blogs, and magazines.
• Developed templates for promotional emails and crafted custom itineraries.
• Wrote, edited, and proofread content for the B2B site.
• Curated vacations for B2B projects and off-sites.
• Created concept algorithms to assess destinations based on specific metrics.
• Collaborated with the Travel VR segment's production team, contributing content and meticulously testing for visual glitches and bugs.

Jun 2017 – Feb 2018 · 8 mos

• Specializing in line-editing for a variety of books, including fiction, non-fiction, poetry, and self-help literature, I prioritized clear communication with authors, meeting deadlines, and adapting to both U.K. and U.S. English styles as needed. Additionally, I've collaborated effectively with authors for whom English is a second language, ensuring multiple rounds of editing to meet the expected standards.

Apr 2017 – May 2017 · 1 mo

• Worked with the editorial team, specializing in copyediting at a publishing house. During this time, I gained insights into the publishing process, received training in various editing techniques, and contributed to three real-time books. Following a 30-day duration, I was offered the opportunity to continue as a freelancer.

Apr 2015 – Dec 2015 · 8 mos · Chennai Area, India · On-site

• As part of the Online Ordering launch team in Chennai, I focused on acquiring new clients and successfully closed deals with well-known chains such as Buhari and Meat & Eat. Additionally contributed to the Chennai Sales team by expanding our client base, creating sales materials, and establishing partnerships with major restaurant chains. Handling client servicing for 90 accounts in North and West Chennai, I consistently met and exceeded sales targets.

May 2014 – Jun 2014 · 1 mo · Bangaluru

• Worked in the back-end team of Asia's largest back office in the Operations divisions. Handled daily reports, ensured timely updates, and led a project for internal discussions with top-tier investment banking firms. Recognized for seamlessly fitting into the corporate work culture, resulting in a pre-placement offer to join upon the completion of my academic year.