Roger Redfearn-Tyrzyk

CEO

Manchester, England, United Kingdom12 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in scaling identity verification solutions.
  • Proven track record in driving global market expansion.
  • Strong leadership in building high-performance teams.
Stackforce AI infers this person is a Fintech expert with a focus on identity verification and compliance solutions.

Contact

Skills

Core Skills

IdentityCross-functional Team LeadershipGo-to-market StrategyRevenue ManagementSales ManagementRevenue ForecastingNew Business DevelopmentTechnical Support

Other Skills

C-LevelKYCAMLFraud PreventionOrganizational LeadershipMarket ExpansionCustomer AcquisitionBuilding New BusinessBusiness StrategyMarketing StrategyDirect SalesBusiness PlanningSales Pipeline ManagementSolution SellingStrategy

About

I build commercial engines that scale. Teams, markets, revenue architecture and long term enterprise relationships. For more than a decade I have led international growth across complex, fast moving technology businesses, operating across Europe, the Americas and emerging regulated markets. I specialise in turning strong products into structured, predictable revenue machines, aligning sales, marketing, product and partnerships around a clear commercial strategy. My background sits deeply in digital identity and trust infrastructure, working with organisations in iGaming, financial services, mobility and the public sector where compliance, user experience and risk management intersect. That experience taught me how to operate in environments where stakes are high, scrutiny is constant and execution has to be disciplined. Today as Chief Commercial Officer at Shufti, I focus on building scalable go to market structures: enterprise sales design, partner ecosystems, multi year contract strategy, solution engineering integration and data driven performance management. I care about pipeline hygiene as much as positioning. Forecast accuracy as much as ambition. What drives me is not just revenue growth but commercial clarity. Clear positioning. Clear accountability. Clear execution. I believe the best companies win when strategy, culture and performance reinforce each other. I build teams that think like owners, challenge assumptions and operate with intensity and empathy. Whether in identity, AI, SaaS or emerging technology, my focus remains the same: build something durable, empower strong people and scale it globally.

Experience

12 yrs 4 mos
Total Experience
2 yrs 3 mos
Average Tenure
10 mos
Current Experience

Shufti

Chief Revenue Officer (CRO)

Jul 2025Present · 10 mos · Manchester, England, United Kingdom · Hybrid

  • Scaling the rocket ship of Identity.
  • At Shufti, I’m proud to join a team that’s redefining how the world verifies identity—securely, swiftly, and globally. I’ve stepped into this role to help scale our impact across key markets, drawing on years of experience in digital identity, trust infrastructure, and leading high-performance teams.
  • My focus is on:
  • Driving adoption of Shufti’s cutting-edge KYC, KYB, KYI, AML and Transaction Monitoring solutions
  • Helping partners reduce fraud without adding friction
  • Building strategic go-to-market plays that align with compliance, UX, and real-world risk
  • Growing and empowering a talented team who believes in both innovation and integrity
  • Whether you’re a fintech scaling fast, bank wanting to improve its processes to cater to anyone in the world, gambling operator and many more looking for smarter identity orchestration, Shufti will define identity for you going forward.
  • Let’s build trust at scale.
C-LevelCross-functional Team LeadershipIdentity

Idnow

5 roles

RVP Sales - International

Promoted

Apr 2025Jun 2025 · 2 mos

  • $295M Exit
  • Responsible for:
  • Go-To-Market Strategy FS, Gaming, Telco, Mobility and eCommerce
  • Global customer acquisition and revenue operations
  • Scoping, planning and working with our Product team on new products
  • Scoping, Development of and Expansion into new markets
  • Understanding regional regulatory requirements
  • Working with and acquiring new channel partners
  • Leading a team of 10+
  • Recruitment and development of new talent
  • IDnow is the only company that is able to onboard, screen and monitor your customers and players in the whole world whether they’re in Europe, North America, South America or Africa.
  • We’re supporting hundreds of companies in many industries such as Financial Services, Gaming, Telco, Mobility, eCommerce and Recruitment.
  • IDnow provides the world’s most advanced and sophisticated technology that can verify the identities of more than 7 billion people from 193 different countries in real time.
  • Our AutoIdent and patent-protected video identification and e-signing solutions help our clients save money, improve customer conversion rates and streamline the onboarding process.
  • Founded in 2014, we already count a large and fast growing team of over 450, making us one of Europe’s fastest growing and most exciting companies servicing 900+ clients and partners.
Go-to-Market StrategyOrganizational LeadershipRevenue Management

Vice President - Gaming

Promoted

Jan 2023Apr 2025 · 2 yrs 3 mos

Go-to-Market StrategyOrganizational LeadershipRevenue ManagementBuilding New BusinessBusiness StrategyMarketing Strategy

Director UK/I & Global Gaming

Dec 2020Jan 2023 · 2 yrs 1 mo

Direct SalesBusiness PlanningSales ManagementSales Pipeline ManagementSolution SellingRevenue Forecasting+1

Country Manager UK&I

May 2019Jan 2023 · 3 yrs 8 mos

Global Head of Gaming

May 2019Dec 2020 · 1 yr 7 mos

Gbg plc

Global Business Development Manager

Dec 2017Apr 2019 · 1 yr 4 mos · Greater Cheshire West and Chester Area · Remote

Direct SalesSales Pipeline ManagementSales Management

Purple wifi

Channel Sales Manager EMEA

Mar 2016Dec 2017 · 1 yr 9 mos · Manchester, United Kingdom

Direct SalesMarketingSales Pipeline ManagementChannel SalesNew Business DevelopmentRevenue Forecasting+1

Duuzra event software limited

Business Development & Partner Manager

Sep 2014Mar 2016 · 1 yr 6 mos · Altrincham

Direct SalesSales Pipeline ManagementRevenue ForecastingSales Management

Amscreen group ltd

Technical Consultant

Sep 2013Sep 2014 · 1 yr · Horwich, Greater Manchester, United Kingdom

SQLOutdoor AdvertisingCollaborative Problem SolvingAnalytical SkillsProblem AnalysisTechnical Support

Education

Gymnasium Heide-Ost

Abitur — History

Jan 2003Jan 2013

TAM Akademie GmbH

Practitioner of Modern Leadership — Organizational Leadership

Jan 2021Jan 2021

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