Dec 2024 – Present · 1 yr 6 mos · Dover, Delaware, United States

• Founded by Abhishek (Sr. Engineering Manager, Chargebee), SafeDep was built to solve a growing yet overlooked risk—open-source vulnerabilities lurking in internal developer platforms.
• Platform and security engineering teams use SafeDep to harden their systems against risky, malicious components with context-aware threat detection and policy-as-code guardrails. SafeDep enables teams to identify, block, and secure the software supply chain—before threats become breaches.

Sep 2024 – Present · 1 yr 9 mos · San Francisco, California, United States

• Co-founded by Dhruv (Sr. Engineering Manager, Maersk) and Jayant (UI Lead, Uber), Middleware was built to fix a problem every engineering team faces—a clogged, inefficient delivery pipeline with no clear visibility into what’s slowing things down.
• Middleware gives teams the right data at the right time, combining JIRA analytics, DORA metrics, and actionable insights to identify bottlenecks, optimize workflows, and ensure faster, smoother software delivery.

Mar 2024 – Present · 2 yrs 3 mos · San Francisco, California, United States

• Co-founded by KR (Technical Lead, Aruba, a Hewlett Packard Enterprise company), Rajesh (Principal Engineer, Oracle), and Pratheep (Principal Engineer, Freshworks), Testsigma was built to fix a fundamental problem in test automation—traditional tools are slow, expensive, and too complex to scale.
• Testsigma is the world’s first complete open-source, no-code test automation platform, built for Devs and QAs to accelerate software quality without the usual cost and maintenance overhead. With AI-driven test creation, 5X faster automation using natural language, and dynamic locator strategies that cut maintenance time by 70%, Testsigma helps web and mobile-driven businesses release high-quality software continuously—without delays, inefficiencies, or hidden costs.

Jan 2024 – Present · 2 yrs 5 mos · Singapore

Sep 2023 – Present · 2 yrs 9 mos · Singapore

• Grayscale Ventures is India’s only Developer Infrastructure-focused VC firm. With $40M in AUM operating at the founding stage (Pre-Seed/Seed) we have invested in several successful Dev Infra/SaaS startups from India such as Hasura, 100ms, and TestSigma.
• Backed by global investors, our firm has raised from founders and operators from companies such as Zendesk, Hasura, Slack, Freshworks, and Github.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Greater Bengaluru Area

• FrontRow empowers learners with a vast library of engaging video lessons from 20+ esteemed experts. Valued at $60M
• (Series A), FrontRow has raised $17.1M from Elevation Capital, GSV Ventures, Lightspeed & Eight Roads.
• As a founding Product Marketer, I had the privilege of leading an exceptional growth team of eight talented
• professionals in the fields of performance marketing, analytics, content creation, and design. Together, we spearheaded the
• development and execution of our core go-to-market strategy, ensuring seamless product positioning, driving user
• adoption, and generating robust demand through a strategic blend of performance and brand marketing initiatives.

Aug 2021 – Apr 2022 · 8 mos · Greater Bengaluru Area

• Managed a monthly advertising budget of ₹4.10 Cr by strategically allocating investments
• across Facebook, Google, YouTube, and third-party affiliates.
• By closely monitoring performance metrics, optimizing campaigns, and leveraging data-driven insights, I
• maximized the ROI, driving substantial user acquisition, engagement, and revenue
• growth.
• Scaled ROAS from 0.7 to 5.56.
• Drove substantial growth in revenue, increasing it from ₹7 L to ₹7.9 Cr / month.
• Achieved a revenue run rate of ~₹25 L / day.
• 2800-3200 customers / day (AOV < ₹500).
• 150+ customers / day (AOV > ₹12,000).
• Leveraged app ads to achieve scalable growth to >10K installs / day.
• Through data-driven targeting and creative optimization, we achieved a >42% reduction in CPI.
• Successfully generated ~1300 Marketing Qualified Leads (MQLs) / day.
• Through a combination of targeted marketing strategies, compelling messaging, and
• effective lead generation tactics, we attracted high-quality leads and nurtured them
• towards becoming valuable prospects.
• Optimization gradually resulted in >35% reduction in CPL.
• Increased closure rates from <3.2% to 5.6%
• App Store Optimization (ASO)-
• By leveraging user feedback insights on app page images, videos,
• and descriptions, we implemented a data-driven strategy to improve our ranking for niche-specific
• keywords. Through continuous experimentation, we achieved the following outcomes:
• 1.8-2K organic installs / day.; 1.6M Downloads; 10K+ reviews.
• Conversion Rate Optimization (CRO)-
• By applying principles of behavioral economics and human psychology, and utilizing heatmaps to
• conduct controlled A/B tests across landing pages and customer funnels, we drove impactful optimizations. These experiments yielded the following results:
• Landing pages converting at >22% (prev. <5%); Freemium landing pages converting at >48%.
• A 3x uptick in webinar registration to attendance (<10% to >30%).

Jan 2021 – Aug 2021 · 7 mos · Greater Bengaluru Area

Dec 2019 – Jan 2021 · 1 yr 1 mo · California / Remote

• At Branch, I had the opportunity to work closely with Prashant Mahajan, the visionary PM behind the introduction of
• payment QR codes for PayTm, marking a significant milestone in India's digital payment landscape.
• As an international growth PM, I spearheaded the development of a deep linking tool specifically tailored for our APAC
• clients.
• This tool played a pivotal role in helping businesses overcome the limitations imposed by in-app browsers on
• third-party platforms such as Instagram and LinkedIn.
• Based on the promising initial adoption of the project, we recognized its potential to evolve into a referral
• marketing Software as a Service (SaaS) solution. This realization opened up exciting possibilities for
• expanding our offering and driving even greater value for our clients.

Aug 2017 – Apr 2020 · 2 yrs 8 mos · Greater Jaipur Area

• I co-founded a software development agency comprising 15 talented individuals. Here, I was
• responsible for P&L management, customer acquisition, account management, service delivery, hiring & strategy.
• Mext underwent an evolution into a SaaS, driven by a problem we personally experienced during our college years.
• Achieved rapid scaling with 5.6K+ active users in under 6 months.