Rohit Lakshmi

Business Development Executive

Hyderabad, Telangana, India7 yrs 6 mos experience

Key Highlights

Over 5 years of experience in product growth.
Expert in data-driven marketing strategies.
Proven track record in enhancing product performance.

Stackforce AI infers this person is a Data-Driven Marketing Analyst with expertise in SaaS and Business Intelligence.

Contact

Skills

Core Skills

Data VisualizationBusiness Intelligence (bi)Product DevelopmentBusiness AnalysisBusiness AnalyticsMarket AnalysisMarket ResearchData AnalysisProduction Management

Other Skills

Agile MethodologiesAnalytic Problem SolvingAnalytical SkillsAnalyze InformationAttention to DetailBusiness InsightsBusiness Intelligence ToolsBusiness ProcessBusiness Project ManagementBusiness SolutionBusiness StrategyCampaign AnalyticsCampaign Performance AnalysisCastingClient Presentation

About

Data driven Product & Marketing Analyst with over 5+ years of experience in driving product's growth. Skilled in developing and implementing marketing and business development strategies, achieving product (CRM & AI chatbot) adoption and improvement in product performance. Experience in market research, web & digital analysis, campaign analysis, funnel analysis, competitive analysis. Translating insights into actionable requirements that align with business objectives. Recognized for delivering actionable insights through dashboards to the stakeholders. Eager to embrace new challenges and contribute to a dynamic team. Let’s connect and explore how we can bring value to the growing organisation!

Experience

7 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 3 mos

Current Experience

Blackbaud india

Marketing Data Analyst

Mar 2025 – Present · 1 yr 3 mos · Greater Hyderabad Area · Hybrid

Multi-channel marketing performance to identify trends, track KPIs, and evaluate campaign effectiveness across global marketing initiatives.
Build interactive dashboards and reports using Power BI and Qlik.
Tech stack like Adobe Experience Cloud, Salesforce Marketing Cloud, Microsoft SQL Server.
Cross-functional collaboration with marketing, operations, and analytics teams to align reporting strategies with business objectives.

Data VisualizationDashboardsBusiness Intelligence (BI)MySQLMicrosoft Power BIDigital Analysis+5

Career break

Health and well-being

Sep 2024 – Feb 2025 · 5 mos

Mantra

2 roles

Product Analyst

Promoted

Feb 2024 – Sep 2024 · 7 mos · Greater Hyderabad Area · On-site

Product analysis, aligning AI SaaS features with market needs and customer feedback, increasing customer satisfaction and reducing churn.
Developed and executed Go-to-Market (GTM) strategy, boosting product adoption by within the first quarter.
Performed competitive analysis and market research, uncovering trends that enhanced market share and optimized product positioning.
Data analytics tools (Google Analytics, Power BI, Tableau, SQL) to track product performance and optimize campaigns, improving ROI.
Enhanced digital marketing campaigns, increasing user acquisition and conversion rates.
Streamlined cross-functional communication and led Engineering, Marketing, and Business Development teams, enhancing overall team productivity.
Led sales enablement efforts, increasing sales pipeline conversion by 30%.

Business Intelligence ToolsStatistical Data AnalysisExcel DashboardsData VisualizationBusiness Intelligence (BI)Business Project Management+14

Marketing Analyst

Mar 2022 – Feb 2024 · 1 yr 11 mos · Greater Hyderabad Area · On-site

Competitive AnalysisMarket SegmentationBusiness AnalyticsCustomer AnalysisBusiness Intelligence ToolsOnline Marketing+36

Tagfact

Market Research Analyst

Oct 2019 – Feb 2022 · 2 yrs 4 mos · Hyderabad, Telangana, India · Hybrid

Conducted keyword and hashtag research, analyzing data to support marketing strategies, resulting in increase in brand awareness and social media visibility.
Analyzed customer behavior from social media and online forms, identifying engagement patterns that improved campaign performance.
Delivered actionable insights to marketing teams, contributing customer retention.
Build marketing reports, using Excel and Power BI.

Report PreparationCompetitive AnalysisMarket SegmentationPrimary ResearchResearch SkillsDigital Analysis+18

Suryalakshmi cotton mills ltd.

Management Information System Analyst

Sep 2018 – Sep 2019 · 1 yr · Hyderabad, Telangana, India · On-site

Analyzed production data and created real-time MIS dashboards in Excel, leveraging insights from ERP systems.
Worked cross-functionally with various departments to collect and assess data from production lines, inventory, and supply chain, enabling data-driven decision-making.

Enterprise Resource Planning (ERP)Data VisualizationBusiness AnalysisExcel Dashboards

Visakhapatnam steel plant

Internship Trainee

Jul 2017 – Aug 2017 · 1 mo · Visakhapatnam, Andhra Pradesh, India · On-site

Gained hands-on experience in production activities, covering the entire process from raw material handling to merchant materials production.
Prepared and maintained detailed production reports for analysis and review.

Production PlanningProduction ManagementProduction Engineering