Jul 2025 – Present · 11 mos

• I advise 108 Global on growth strategy, product storytelling, and value proposition design across their innovation and digital transformation mandates. I have collaborated with the founding team to refine GTM approaches, articulate solution narratives, and build strategic communication assets. I have contributed to project strategy, partner engagement, and opportunity framing across global markets and high-impact initiatives.

Sep 2022 – Jun 2025 · 2 yrs 9 mos · Pune, Maharashtra, India · Remote

• My role involves assisting companies in innovating using Human Centred Design principles. I lead interactions with clients and lead a few programs and initiatives to assist them in achieving their business goals.

Nov 2021 – Sep 2022 · 10 mos · Pune, Maharashtra, India

• My journey at frog involves assisting businesses to achieve their goals using design, a customer-centric approach, and technology.

Jul 2021 – Oct 2021 · 3 mos · Pune

• I am building the vertical of executive education as a greenfield project where we want to train working professionals to upskill themselves for future success. Currently, we are launching the programs in Management and Design followed with other multiple categories. My role involves business planning, setting up the team, resources and building a partnership eco-system.

Jan 2019 – Present · 7 yrs 5 mos · Pune Area, India

• To satisfy my innovation itch, I keep building or collaborating on various passion projects nearly every year. VETO is one such project, a card-based marketing game that assists users to learn and engage with concepts better. I jointly built this along with my students, and today we have a copyright on this game. Our achievement here included building a successful prototype and selling various units to happy customers. My learning here included nuances of building a game, procuring IPR and marketing through different unique channels. More details: https://playveto.com/

Jan 2018 – Oct 2021 · 3 yrs 9 mos · Pune Area, India

• Avantika University introduced me to the world of Design. My role here involved building strategic initiatives to reduce the gap between industry and academia. I additionally built a design mindset, including design framework and language, process and execution. I also launched a Podcast show, Digital Publication and Web show where I interacted with Design leadership to understand their journey and their domain. My learning here included building strategic initiatives for engagement, building partnerships and impactful marketing communication.
• Podcast Show: https://linktr.ee/Mitdesigneeringseries
• Weave Magazine: https://issuu.com/avantika_university

May 2017 – Jun 2022 · 5 yrs 1 mo · Pune Area, India

• I have been associated with Villgro as a consultant and contributing to building the social impact eco-system. My role here included identifying potential incubatees, leading two initiatives, iPitch and Unconvention. Currently, I lead the marketing activities for the MSMF Bionest initiative. My achievements here include building long term engagement with stakeholders. My learnings here include understanding the social impact eco-system, incubation for success and building initiatives or platforms for stakeholder engagement.

Jun 2016 – Present · 10 yrs · Pune/Pimpri-Chinchwad Area · On-site

• I have been associated with WittyPen since its ideation stage, working closely with the founders as a mentor, partner, and strategy lead through every phase of the company’s growth. It began as a small experiment in democratising content creation and has now scaled into a platform powering thousands of writers and serving leading brands across fintech, SaaS, BFSI, edtech, healthcare, and more.
• My contributions span business strategy, process design, partnerships, and scaling operations, from building early systems to introducing strategic collaborators and helping shape the company’s evolving business model. Through this journey, I have developed deep expertise in content marketing, platform thinking, and what it takes to build scalable, repeatable, technology-enabled processes.
• Beyond the core platform, I now co-lead WittyLabs, our strategic consulting arm that extends our capability beyond content. WittyLabs assists brands in establishing a complete marketing foundation, offering end-to-end support across:
• Branding & Positioning
• Marketing & Communication Strategy
• Sales Enablement Toolkits & GTM Assets
• Marketing Automation & AI-driven workflows
• Editorial frameworks & content systems design
• Full-funnel marketing collaterals and storytelling
• My role centers around helping organisations connect strategy with execution, clarifying their narrative, strengthening their marketing ecosystem, and building scalable systems that support long-term growth.

Aug 2015 – Oct 2017 · 2 yrs 2 mos · Pune

• Various entrepreneurs inspired me at Sparkpluggers, which led to Tradexs was my second start-up, a platform to trade excess inventory for manufacturing companies. We built a scalable technology platform and executed business with leading manufacturing companies. We were successful at raising two rounds of investments and a term sheet by a leading incubator. My achievements here included building partnerships, raising investments and executing business. My learning here included team building and management, relationship development and leadership skills in keeping the founding team together.

Aug 2014 – Aug 2015 · 1 yr · Pune

• Sparkpluggers was my first start-up, an initiative to support early-stage enterprises. We worked on capacity building, including business design, marketing communication and building teams. It was supplemented with mentoring from experienced entrepreneurs. We also launched Pitstop, a physical space for entrepreneurs to engage in multiple activities to develop their ideas. My achievements here included building a cohesive community and contributing to building various start-up ideas. My learning here included closely observing the start-up lifecycle journey and multiple skills required at each stage.

Apr 2013 – Jul 2014 · 1 yr 3 mos · Pune & Bangalore

• TalentBridge is an EdTech start-up where I contributed as their marketing and brand manager. My role involved developing marketing communication, building strategic partnerships and marketing campaigns. I also contributed to new product development and its strategic marketing communication, including product positioning. My learning here included brand building and management, designing and launching new products and building channel partnerships in Technology services.

Oct 2009 – Present · 16 yrs 8 mos · Pune

• Teaching has been a passion that I discovered as a side hustle. It started with the objective of coaching students in entrepreneurship to explore it as a career option. I developed courses in business design, marketing and other soft skills, which I have delivered at various institutions and companies. I have had the privilege to teach at IIT Bombay, IIT Kharagpur, IIM Ahemdabad, IIM Indore, NIT Arunachal Pradesh, Goa Institute of Management, Symbiosis: various campuses. I have conducted sessions with Jindal Steel, Ostro Energy, SEED Infotech, and others in the corporate domain. My learning here included managing stakeholders, better delivery and communication of concepts for implementation.

Aug 2008 – Apr 2013 · 4 yrs 8 mos · Pune

• Wonder Bath is my family business at Pune, a trading house of construction materials of leading brands. I built a new professional outlook of managing the business efficiently, leading to reducing costs and better profits. We jointly developed partnerships with new brands and successfully established a network with over 1000 retailers in Pune. My achievements included a consistent year on year growth in the business. My learning here included financial management, building strategic processes and building strategic partnerships.

May 2006 – Aug 2008 · 2 yrs 3 mos · Bangalore, Karnataka

• Asian Paints was my first professional assignment. I had the opportunity to deal with the ABCD of the real estate eco-system in Karnataka: Architects, Builders, Contractors and Dealers of Asian Paints. My role included leading a team of 24 individuals to achieve our sales targets in the institutional sales segment. We also organized various activities to develop deeper relationships and engagement with our target audience. My achievements included dealing with the leadership team of different corporate & builders to engage in business opportunities. My learning here included team building & management, building partnerships and customer relationships.