Ronald Gaines

Associate Partner

Little Elm, Texas, United States15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led $200M revenue-driving MarTech transformation.
Implemented AI-driven capabilities for enhanced customer targeting.
Recognized with Adobe Experience Maker Award.

Stackforce AI infers this person is a MarTech expert with a focus on digital transformation and customer experience optimization.

Contact

Skills

Core Skills

Digital TransformationMarketing OperationsCustomer ExperienceDigital OperationsProject ManagementMarketing AutomationCrmDigital StrategyLead Generation

Other Skills

Customer RetentionMarketingData ManagementAnalyticsCustomer Experience TransformationData AnalysisStrategic RoadmapsCross-functional Team LeadershipProduct ManagementProduct DeliveryData WarehousingCustomer Data IntegrationBusiness StrategyOrganizational LeadershipProcess Orientation

About

I am proudly branded as a transformative, strategic and technical business leader that specializes in revenue generation, operational transformation, and CX optimization. I owe this to my well-rounded technical and strategic digital marketing experience in Marketing Operations, Marketing Automation, CX Strategy and Analytics.

Experience

15 yrs 9 mos

Total Experience

6 yrs 4 mos

Average Tenure

15 yrs 9 mos

Current Experience

Sunbelt rentals, inc.

2 roles

Director of MarTech & Data

Promoted

Jun 2023 – Present · 2 yrs 11 mos · Remote

Roles & Responsibilities
Defined and operationalized the MarTech strategy and roadmap, aligning marketing technology investments with enterprise objectives and digital transformation priorities.
Led the end-to-end enterprise MarTech transformation to enable scalable, personalized digital engagement across customer lifecycle.
Led end-to-end design and delivery of automated, omnichannel lifecycle programs by integrating data lakes/warehouses, CRM, CDP, marketing automation, service, and analytics platforms into scalable cross-functional capabilities—driving over $200M in revenue through initiatives including AI-driven product recommendations (cross-sell/upsell), churn mitigation, dormant customer reactivation, contract renewals, abandonment recovery, and consent/preference management.
Built and led the data strategy to activate first- and second-party data, including implementing an enterprise cross-channel segmentation to improve targeting, and campaign ROI.
Experienced in leading the design, build, and implementation of custom APIs, services, data pipelines and other integrations (webhook, etc).
Led the development of AI-driven capabilities and advanced personalization into MarTech stack to enhance customer targeting and campaign effectiveness.
Developed an intelligent customer journey platform integrating contextual signals (weather, behavior) to personalize outreach.
Implemented data hygiene and governance processes, saving over $700K annually in technology spend and boosting campaign deliverability.
Recognized with Adobe Experience Maker "Engager" Award (2023) and OpsStars Digital Transformation Finalist (2024).

Customer RetentionMarketingDigital TransformationMarketing Operations

Sr. Manager, Marketing Technology

Jan 2022 – Nov 2023 · 1 yr 10 mos · Remote

Roles & Responsibilities
Lead, coach, and mentor a team to successfully achieve marketing transformation goals and objectives .
Manage the marketing operations roadmap, and 2.3MM marketing operations and technology budget, vendor agreements.
Own all marketing operationa processes, documentation, training & enablement, as well as project intake and management processes (PMO).
Be the Marketo Super-User, driving improvements and best practices as well as ongoing system maintenance and configuration.
Support the creation and design of go-to-market campaigns, owning full responsibility of implementing and orchestrating these programs within various digital channels.
Collaborate cross-functionally to ensure all campaigns are delivered on time and accurately, and that all digital activity is tracked and analyzed to support ongoing optimization
Own the contact database quality and growth including development of processes to ensure data cleanliness and use of third-party enrichment tools to further develop contact profiles.
Be the expert on the segmentation and nurturing, providing recommendations on how to leverage data and automation technology to improve targeting, engagement, and conversion.
Track, analyze, dashboard, report and provide recommendations for improvements on marketing programs, lead generation processes, and revenue generated against goal targets.
Strategize with marketing and field sales teams to optimize campaign performance to achieve traffic and revenue metrics including open and click rates, conversions, retention, incremental revenue lift and overall ROI.
Own the development, execution, and ongoing management of the organization’s lead management processes including lead generation, qualification/scoring, routing/assignment, and nurturing.
Oversee lead flow strategy ensuring that proper procedures and processes are in place to accurately route leads to customer service and sales teams and from Marketo to CRM.

Customer RetentionMarketingMarketing OperationsProject Management

Cisco

Digital CX Strategist (Customer Success)

Jul 2017 – Feb 2022 · 4 yrs 7 mos · Remote · Remote

As Digital CX Architect, I develop and implement automated digital CX journeys with the goal of delivering the right content, at the right time, to the right person, in the right way - leveraging new/innovative automation wherever possible.
Roles & Responsibilities
Implement strategies for customer lifecycle digital UX that ensure customer enablement, product implementation, adoption, expected usage, and product renewals.
Create an end-to-end customer UI/UX from post-sale through renewal, utilizing digital channels like marketing automation, digital advertising, social media, and web strategy.
Manage all digital product roadmaps, sprint planning, and backlog grooming, and retrospectives for the key applications working both in agile and waterfall methodologies.
Champion new product development and execution of program services and software that deliver tangible customer value while maintaining and reducing existing technical debt
Conduct focus groups to gather internal and external data to inform product decisions about account creation
Work with operations and IT teams to optimize processes and incorporate applicable data and automation solutions into all campaigns.
Review analytics, provide insights and create dashboards on Digital Experience Reach, Engagement and Impact to provide decision making information to key stakeholders and executives

Customer RetentionMarketingCustomer ExperienceDigital Strategy

Dell

Sr. Global Marketing Automation Manager

Mar 2014 – May 2017 · 3 yrs 2 mos · Remote · Remote

As a Sr. International Marketing Automation Manager, I am responsible for designing, implementing, and analyzing advanced lead nurturing campaigns for Dell Software across all international regions.
Role Responsibilities
Design and manage the evolution of nurture frameworks for multiple scenarios, to be implemented across all software product areas
Collaborate with key stakeholders on tailored nurture strategies specific to their needs
Develop and execute advanced, multi-touch nurture campaigns using marketing automation (Eloqua and Marketo)
Segment the database for efficient, effective campaign targeting
Analyze and report on nurture campaigns
Continually monitor effectiveness and efficiencies across all campaigns
Serve as a resident marketing automation expert, keeping up to date on industry trends and best practices
Identify issues; engage system support and appropriate team members as necessary

Customer RetentionMarketingMarketing AutomationLead Generation

Adaptive curriculum

2 roles

CRM Marketing Manager

Jan 2013 – Feb 2014 · 1 yr 1 mo

Managed the CRM marketing campaigns through the social, email, SMS, and direct-mail channels.
As the CRM technical expert I designed or integrated programs, system, and workflows to create complete
marketing automations.
Measured my marketing campaigns’ effectiveness through A/B testing, and marketing mix modeling.
Developed, and kept accurate, detailed, and visual KPI, and ROI reports, dashboards, and data metrics.
Monitored my campaigns using analytic tools, which, included HubSpot, CRM, and Google

Customer RetentionMarketingCRMMarketing Automation

CRM Marketing & Database Administrator (Contractor)

Jan 2012 – Feb 2014 · 2 yrs 1 mo

PROJECT MANAGER / CRM DATABASE ADMIN
Analyzed inefficiencies of the licensing process, implementing a more automated, and standardized process.
Managed the complete augmented software licensing process workflow.
Launched a full hands-on Microsoft Dynamics CRM 2013 implementation, and configuration.
Completed mass data migration from IT support, finance, sales, marketing, and licensing Depts. to CRM.
Configuration of all primary CRM tools (i.e. Dashboards , Report Wizard , and Data Manager) and integration into Microsoft and other 3rd party components (I.e. SharePoint, Outlook, Ecommerce, HubSpot ).

Customer RetentionMarketingCRMProject Management