Aug 2024 – Jul 2025 · 11 mos

• I was promoted to re-organize our growth strategy and build our future product roadmap. I am a key thought partner to the CEO, CTO, and our leaders across operations, finance, data, sales and customer success. I align product, engineering, operations and customer success by designing processes and workflows internally to drive success.
• Payment Ecosystem
• o Identified partnerships, negotiated contracts and implemented various payment processing solutions such as Stripe, payments.ai, NMI, direct to consumer lending, sub-prime financing and BNPL programs (Affirm, Klarna, AfterPay and others)
• o Grew BNPL revenue from 8000% in less than 6 months
• o Facilitated over 6 figures of yearly transactions with AOV > $500 while reducing chargebacks from 4% to less than 1%
• Metrics & KPIs
• o Defined 20+ KPIs for corporate reporting that improved visibility and transparency for key stakeholders to optimize day to day activities and measure performance
• Generative AI Tools – implementation of AI for operational efficiency, lead generation and content creation
• o Marketing – email generation, asset generation
• o Sales agents – appointment setting, scripts, auto-dialer
• o Customer support – online support, routing, Q&A

Sep 2022 – Aug 2024 · 1 yr 11 mos

• P&L Management
• o 10 figure P&L, double digit EBITDA growth
• Revenue Generation
• o Developed GTM strategy through competitive analysis and brand positioning
• o Drove 500% profit growth by optimizing monetization, pricing, and partnerships
• o Doubled revenue in Year 2
• Business Development
• o Onboarded tens of thousands merchants across the globe with a 75% monthly retention rate
• o Founded and scaled referral program to thousands of affiliate partners and 10 figures in monthly revenue in less than a year

Sep 2022 – Feb 2024 · 1 yr 5 mos · Remote · Remote

• A consultant leading multiple, strategic projects for MassMutual's Marketing Technology Organization.
• 1) How to leverage A.I. (artificial intelligence) to build marketing content for emails and advertisements - improved operational efficiency > 25% saving countless hours for marketing teams to focus on scaling ROAs
• 2) Oversaw one of MassMutual's most high profile projects that allows them to understand their ROI on marketing spend across all digital assets impacting reporting and tracking for 25M monthly active users. I led a 6 team, 50 person project in the analysis, development, implementation and adoption in building Customer Journey mappings across hundreds of of Mass Mutual digital assets.
• This project scope includes hundreds of millions of data records across 4 highly complex source systems.

Jul 2022 – Oct 2022 · 3 mos

• Vestly is a leading onboarding and educational tool that allows the every day retail investor to learn about investing, cryptocurrency, NFTs and web 3.0. Focused on fundraising, go to market strategy, and business development.

Jun 2021 – Jun 2022 · 1 yr · New York, United States

• A web 3 focused, full-suite, live streaming, content creation, marketplace, and community platform for crypto, NFTs, & metaverse brands & enthusiasts
• 1st Executive hire, #2 person in organization of 40 team members
• o Oversaw all day-to-day operations of the company, avg burn of $400K/mo
• o Identified, recruited, and hired key executive members in operations, product, sales, marketing and customer success
• Guided CEO to help secure follow-on seed funding of +$5M ($8M total)
• o Achieved $80M+ valuation
• o Built the cap table, compensation plans and performance bonus plans
• o Collaborated with the CEO and board to author dozens of corporate policies
• Identified hundreds of potential partnerships and closed deals exceeding quota by 300%
• o Built B2B partnerships that gave us access to 4M+ users in 3 months
• Set up corporate and team goals, and used best practices to create end-to-end processes, and reporting procedures for 14 different teams
• Built the corporate strategy and execution plan including staffing model, business models, financial projections, valuation models, go to market strategy, product requirements and business development strategies
• o Trained and transitioned responsibilities to junior team members to increase their impact to the company
• Established corporate policies to promote company vision and culture
• o Improved employee retention by 30%
• o Set up employee quarterly performance reviews and KPIs to measure and achieve corporate goals
• Developed comprehensive KPIs and Data Analytic Tools using Tableau to track metrics and performance for the company & investors

Jan 2019 – Jan 2020 · 1 yr · Greater New York City Area

• A trading platform where cryptocurrency and sports converge. We turn the world of sports into a tradable and investable asset class using NFTs and smart contracts on the ethereum blockchain.
• Oversaw entire company operations
• Recruited 75% of advisory board and introduced CEO to 20+ investors
• Built product roadmap, product requirements and testing processed and lead the creation of a secondary market trading platform with 20 cryptocurrency pairs, stablecoins, and athlete NFTs plus marketplace for fan engagement activities
• Assessed competitive and regulatory landscape in finance and gaming to create company mission, product strategy and go to market strategy

Jan 2017 – Jan 2017 · 0 mo · Greater New York City Area

• Via Accenture
• Operational software analysis and assessment for finance, sales and marketing
• Recommended software implementation, processes and staffing needs that saved $4.3M/year
• Reported to CTO

Jan 2016 – Jan 2019 · 3 yrs · Greater New York City Area

• TradeDuel is a simulated investing platform for stocks and cryptocurrency that is entertaining, accessible and engaging for the masses. We leverage fantasy sports mechanics, personalization, artificial intelligence and data analytics at the core of our platform.
• Achieved $67M valuation
• Oversaw entire company operations – 6 direct reports and 25 total team members at peak, spending $20-40K/mo across all departments
• Platform built on iOS, Android and Web using java, JavaScript, Angular, Typescript, AWS, MondoDB
• Acquired 5 figure users users across 125 countries in less than 3 months after launch with retention rates > 40%
• Offered eight digit buy-out opportunity 1.5 years into operations by a global firm in esports and gambling vertical
• Developed co-marketing partnerships with celebrities in professional sports focusing mainly on the NBA and NFL
• Built and maintained investor relationships, raising multiple rounds of funding with 8 investors

Jan 2015 – Jan 2017 · 2 yrs

• Via Accenture
• Partnered with client Executive Teams to plan, develop and execute Cisco’s digital transformation strategy for their SMB online commercial sales.
• Responsible for P&L
• Managed $MMM yearly budget
• Developed a state of the art business intelligence and data analytics platform using Tableau
• Reported to client SVP of E-Commerce

Jan 2014 – Jan 2015 · 1 yr

• Via Accenture
• Oversaw the customization of a Mobile and Desktop application supporting global SMB B2B Sales
• Managed yearly P&L overseeing 50 global team members and 6 cross-functional teams
• $BB in sales pipeline
• Developed a full-suite data analytics and reporting infrastructure using Tableau and championed the solution across entire corporate account impacting hundreds of Executive stakeholders

Jan 2013 – Jan 2014 · 1 yr · Cupertino, California, United States

• Via Accenture
• Developed go to market strategy and pricing for Apple iPads in Western and Eastern Europe
• Lead a small team that developed software to track and automate the progress of different IT projects spanning finance, accounting and human resources. The tool is used by 100 program managers impacting 300 internal projects.

Jan 2012 – Jan 2013 · 1 yr · Greater New York City Area

• Via Accenture
• Lead the strategy and feature roadmap planning for media on the Samsung Galaxy S mobile models and Smart TVs across gaming, ebooks, video and music.
• Feature sets include:
• Leveraging metadata and analytic engines for personalized content recommendations
• Enhanced commerce and purchasing experience directly through content viewing
• Single sign-on and cloud infrastructure across owned devices

Feb 2011 – Jan 2012 · 11 mos · Greater New York City Area

• Via Accenture
• Our focus was to optimize AT&T's mobile sales strategy through customized development of data analytic tools
• Managed the entire operation for the program office
• Developed and implemented processes for budgeting, resource planning, onboarding, reporting, issues and risks
• Reported to senior leadership on a daily/weekly basis and client leadership on a bi-weekly basis

Jan 2010 – Jan 2011 · 1 yr · Greater Boston Area

• Via Accenture
• Developed streamlined customer support services that improved the speed of weekly case volume closure by 43% with improved customer satisfaction ratings increasing 57%.
• Created robust data analytics and reporting tools from scratch using SQL & Excel

Dec 2008 – Jun 2010 · 1 yr 6 mos · New York, New York

• Via Accenture
• Developed functional requirements and business process mechanics for a large-scale software implementation impacting Human Resources and Finance using Peoplesoft technologies.

Jan 2008 – Jan 2017 · 9 yrs · New York City Metropolitan Area

• Technology and Business Strategy Consulting spanning product, data analytics, database management, operating systems, business systems, go to market, business development and sales ops for Fortune 500 clients in the high tech, media and entertainment industries.
• Delivered $100+ in new product development and sold $15M in client services over the last 3 years of my career. Managed projects with revenue impacts > $100M/year with team sizes upwards of 300 people.
• Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.

May 2007 – Aug 2007 · 3 mos

• Performed market analysis on issues associated to a patient's experience in a doctor's office
• Designed collateral and implemented strategies to collect industry relevant information
• Leveraged third party data sources including Gartner and IDC
• Created a business case, financial model, and go to market strategy for 4 key healthcare technology initiatives and presented to the Senior Vice Presidents within IBM's Technology Group

Jan 1998 – Jan 2006 · 8 yrs · Pleasantville, NY

• TCBL is a non-profit youth basketball organization that creates competitive basketball leagues for schools in the tri-state area NY area.
• TCBL is a home-grown startup company that was founded by my father and I in the early 2000s. I led our marketing and sales efforts to grow the league from 10 teams to over 100 in 4 years. We stepped down from the company when it was cash flow positive and profitable.
• TCBL continues to thrive and is well known as one of the top leagues for youth basketball in the northeast.