Ruchita Natarajan

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in digital marketing and e-commerce strategies.
Strong analytical skills driving data-driven decisions.
Proven track record in revenue growth and customer engagement.

Stackforce AI infers this person is a Digital Marketing and E-commerce Specialist with strong analytical capabilities.

Contact

Skills

Core Skills

Digital MarketingProduct StrategyLeadershipLuxury Brand MarketingSales ManagementMerchandisingData AnalyticsWeb DevelopmentFront-end Development

Other Skills

NegotiationBrand ManagementMarket ResearchSustainabilitySalesMicrosoft ExcelMicrosoft Power BIPython (Programming Language)WordPressA/B TestingHTMLCascading Style Sheets (CSS)Search Engine Optimization (SEO)Google AnalyticsJavaScript

About

With an MBA from IIM Calcutta and extensive experience at Adobe, I specialize in driving digital marketing and e-commerce strategies. My focus has been on leveraging data analytics to enhance e-commerce, digital products, optimizing user journeys, and collaborating cross-functionally to deliver impactful results. I’m passionate about applying my expertise in digital marketing analytics, user-centered design, and product optimization to drive product success. When I'm not immersed in marketing strategies, you'll find me with a paintbrush and canvas. Painting isn't just a hobby - it's my creative outlet that often inspires fresh perspectives in my professional work. Always eager to discuss color theory, be it for brand palettes or canvas!

Experience

3 yrs 11 mos

Total Experience

1 yr 4 mos

Average Tenure

3 yrs

Current Experience

Adobe

2 roles

Senior Digital Marketing Analyst

Promoted

Jul 2025 – Present · 10 mos

Digital Marketing Analyst

May 2023 – Jul 2025 · 2 yrs 2 mos

Customer Lifecycle Management: Managed the customer journey by planning, developing & personalising customer experiences through targeted marketing initiatives on Adobe’s website in US & Canada markets.
Data Driven Decision Making: Utilized analytics, A/B testing & qualitative insights to drive engagement, optimise costs & improve resource allocation.
Personalised Marketing: Increased SKU conversion rates & overall sales performance by personalising pages with context specific to different customer segments, aiding users in feature & price comparisons.
Revenue Growth: Generated incremental annual revenue through successful campaigns & tests, aiding business growth & achieving quarterly targets.

Product StrategyNegotiationDigital MarketingBrand ManagementMarket Research

Christian dior couture

UNESCO & Women@DIOR Mentee

Mar 2023 – Mar 2024 · 1 yr

LeadershipLuxury Brand MarketingSustainability

Pladis global

Sales Intern

Jul 2022 – Sep 2022 · 2 mos · Kolkata, West Bengal, India · Hybrid

Devised growth strategy to boost market share by 20% through analysis of RTM network (130+ markets)
Surveyed 150+ outlets and 50+ salesmen to design capture strategy boosng in-store shelf space by 15%
Recommended 20+ markets suitable for expansion by analysing market metrics and competitor landscape
Formulated Loyalty Program for 2022; Designed ideal distributor profile based on Infra & Fin capabilities
Pladis Global is a British confectionery and snack foods company encompassing United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company.

MerchandisingSales ManagementSales

Consult club - iim calcutta

External & Public Relations Head

Jun 2022 – Mar 2023 · 9 mos

The Consult Club is one of IIM Calcutta's largest student-run clubs

7 lakes fest - iim calcutta

Design Core Team

Jun 2022 – Mar 2023 · 9 mos

Adobe

Digital Marketing Intern

Apr 2022 – Jun 2022 · 2 mos · Bangalore Urban, Karnataka, India · On-site

Analysed 3L+ SEO & Web Order data to devise framework identifying outliers in Traffic & Conversion KPIs
Evaluated outlier(spikes & decline) trends & forecasts across 10+ factors; Presented POC with 2 use-cases
Designed dynamic, actionable dashboard for senior Mgmt., adapting framework with Python & Power BI
Increased efficiency of Adobe Analytics, Collab. with Global Team to integrate with Adobe GTM Dashboard

NegotiationMicrosoft ExcelData AnalyticsDigital MarketingMicrosoft Power BIPython (Programming Language)

Apna

Talent Branding & Content Marketing Consultant

Mar 2022 – Apr 2022 · 1 mo · Remote

Founded in 2019, apna.co is India's #1 professional app for the rising workforce. Our mission is to connect people with opportunities. Over 2 crore users and over 2 lakh employers trust the Apna platform - India has a new destination to discover relevant opportunities.
Interviewed 30+ Employees as a part of the talent branding strategy - #apnaInsider
Analysed Organic Screen Leads data for SEO

Procter & gamble

Emerging Leader (ELP)

Jul 2021 – Oct 2021 · 3 mos · India

The P&G Emerging Leaders Program 2021 is a virtual immersion into the building blocks of the FMCG industry. I secured P&G PPI, 1/104 selected as a P&G Emerging Leaders out of 1800+ from the top 5 B-schools.

Ananda sangha

Web Development Intern

Apr 2021 – May 2021 · 1 mo · India

Ananda Sangha Gurgaon is a part of a global spiritual movement called Ananda Sangha Worldwide.
· Boosted Conversion Rate by 25%, by developing a website premised on design specs, SEO tools, & UI/UX
· Improved CTR by 85% with 1500+ page views, by acquiring users through organic, direct & SM channels
· Identified & fixed bugs to ensure all 20 web pages are free of errors and optimized page load time by 35%

Aspire for her

Creative Designer

Dec 2020 – Oct 2021 · 10 mos · India

Aspire For Her is a social start-up powered by extraordinary women leaders as mentors and role models. Our mission is to unleash the trillion-dollar opportunity in India by adding 5% to India’s GDP by 2025, by helping women join and stay in the workforce.
· Created 50+ posts for job openings , 100+ women applicants (including returnees) connected to organization
· Curated 30+ content for 59K+ followers; Boosted reach and profile visits, upto 3600+ impressions
· Organized webinars with leaders from JPMC, LinkedIn, HSBC, MiQ, etc, with 2000+ registrations

Takenmind technologies

Data Analytics Intern

Jul 2020 – Jul 2020 · 0 mo · India

TakenMind is an online technology platform that empowers education and focuses collaborative learning. It currently serves aspirants in data science and analytics while simultaneously preparing to serve the educational missions across different sectors.
· Used a collaborative approach of implementing Machine Learning and Python, for decision making tasks.
· Optimized Train/Test data with an 95% accuracy, using data analytics, regression models & decision trees
· Proposed solution for employer attrition focusing on 10 factors, analyzed 114000+ employee behavior

Front-End DevelopmentWeb DevelopmentWordPressA/B TestingHTMLCascading Style Sheets (CSS)+3

Finlatics

Marketing Intern

May 2020 – Jun 2020 · 1 mo

Finlatics was started in January 2018 with the aim of making finance more accessible, friendly, and fun. It was conceptualized and launched as a work experience platform that helps students experience fin-related domains as a highway to careers in finance.
· Examined 4 organizations' performances (FMCG, Oil & Gas) within the framework of sector, industry & competition
· Managed portfolio decisions based on company performances including predictive and financial ratios
· Analyzed & predicted the impact of larger macroeconomic levers including GDP and consumer sentiments

Hexagon ppm

Marketing Intern

May 2019 – Jun 2019 · 1 mo · India

Hexagon's PPM division software solutions help visualize, create and manage the lifecycle of facilities and structures of all complexities.
· Designed email campaign & landing pages using a Marketing Automation Tool for a 500+ attendees event
· Spearheaded competitive landscape mapping and determined the size of prize using secondary research
· Supported India leadership with GTM strategy, customer acquisition & retention strategy; Received LOR