Jul 2023 – Feb 2025 · 1 yr 7 mos · Dubai, United Arab Emirates

• Led Multi-Channel Digital Campaigns: Orchestrated high-ROI campaigns across Google Ads, Meta and Snapchat, achieving a 400% ROI increase through data-driven strategies.
• Performance Marketing Optimisation: Optimised performance across black box AI driven products like PMax & Advantage + to pick on right signals and increased ROAS by 120%
• P&L Ownership: Effectively allocated a $1M quarterly marketing budget across four international markets, optimizing for maximum profit and increased bottom line.
• Omni-Channel Marketing Execution: Implemented an omni-channel approach for consistent and effective brand messaging to lead people towards the store for offline sales. Directed efforts to increase offline football by 40% (during off season)
• Reduced CPA, Increased Ad Spend: Lowered Cost Per Acquisition by 20% while increasing ad spend by 10%, directly boosting bottom-line results.
• New Market Expansion: Drove expansion into Bahrain, Qatar, and Kuwait with targeted research and analytics, capturing key market opportunities.
• Developed Custom Attribution Model: Built a sophisticated attribution model that effectively de-duplicated influencer revenue, providing more accurate and insightful data for marketing decision-making.
• Enhanced Google Shopping Experience: Improved the product match rate in Google Shopping to an impressive 99%, significantly enhancing user experience and product discoverability.
• Enhanced Cross-Selling by 40%: Orchestrated cross-functional initiatives, significantly boosting cross-selling through unified marketing efforts.
• Pioneered Growth Hacking Strategies: Implemented innovative strategies, resulting in a 35% increase in customer acquisition.
• Secured Increased Marketing Budget: Successfully pitched marketing strategies to the CMO, resulting in a 20% budget increase year-over-year.

Nov 2021 – Jul 2023 · 1 yr 8 mos · Gurugram, Haryana, India

• Managing Udemy’s Paid Marketing Portfolio for their largest markets - USA, India, Indonesia, Canada & Australia.
• Manage a comprehensive online/digital strategy to drive product sales, website traffic, website conversion, UX, SEM/SEO, marketing LTV ROI and customer satisfaction and retention.
• Created a fascinating Quality Score Analysis process that led to a 22% increase in effective QS and a 13% decrease in CPA; set up a solid reporting framework and automation for quicker and better decision making; and created a successful campaign optimization process to quickly detect and react to changes in performance. Key Recurring Processes is the name we gave it (KRPs)
• Monitor website performance, ensure operational functionality of site, and analyse key business metrics and report to senior management
• Manage strategy/execution for utilising creative content in search marketing and seasonal marketing efforts (ie: Black Friday, Cyber Monday, seasonal blog/social media content, etc.);
• Manage a growing marketing and communications team, including curating vision/strategy for marketing efforts year-round, budgeting, website management and e-commerce (Udemy) platform management;
• Oversee digital advertising (specifically SEM) campaigns and strategy;
• Orchestrate marketing plans, alongside cross-functional teams, to drive and execute successful new product launches

Jan 2021 – Oct 2021 · 9 mos · Gurugram, Haryana, India

• Working on Google LCS (Large Customer Sales) Accounts helping them achieve ROI.
• I help Google in:
• Serving as the primary point of contact between the client’s Delivery Managers work directly with them to identify and execute optimization opportunities across the clients advertising platform.
• Mastering on the tools and technologies for digital marketing campaign optimization.
• Contribute in identifying initiatives to create efficiencies.
• Analysing campaign performance and formulating optimization strategies.
• Presenting optimisation proposals to Delivery Managers.
• Identifying ROI opportunities on client accounts.
• Managing and growing relationships with the key stakeholders.

Jun 2018 – Feb 2020 · 1 yr 8 mos · Gurgaon, India

• Worked on a project with Google as a Google Ads Specialist handling Large Customer Sales in the Olympus team.
• Here is a summary of my tenure:
• Evaluated client’s business situation and helped implement appropriate analytic approach to maximize account profitability.
• Worked on campaign optimization, reporting, keyword analysis and research.
• Helped identify new opportunities and strategies to improve clients’ campaigns and overall.
• Helped in Optimising Google LCS clients and driving conversions.
• Manage Online Ads Account for SMBs across NA, helping them optimize their returns on ad spent
• (ROAS). Helped over 2000 advertisers and Agencies in Google Ads Management.
• Trainer for Analytics, Campaign management.