Rutvij K. — Co-Founder

I’m Rutvij Karkhanis, driving growth at Alex Panels & Black Cobra Group — sister concerns together building a $70M ARR business in interior & exterior building materials. At present, I lead across sustainability, sales, marketing, exports, operations, design collaterals, new market discovery, and product development. A major part of my work focuses on making building materials more sustainable, positioning our products globally while aligning with sustainable building standards such as LEED, IGBC, and GRIHA. Previously, I was part of the Founder’s Office at Accacia, a climate-tech company that measures, reports, and reduces carbon emissions. This experience strengthened my commitment to climate-aligned growth strategies and carbon-conscious innovation. With over 7 years as an entrepreneur, I’ve co-founded ventures like HypeBoxed (corporate gifting) and Career Taxi (career exploration for young adults). These journeys sharpened my ability to: Scale bootstrapped ventures from the ground up Craft and execute go-to-market strategies Drive enterprise sales & B2B growth Build communities through content, podcasts, and storytelling 🎙 I’ve also hosted The GTMer Show podcast, where I explored the intricacies of product marketing and growth with founders and marketers. 🌍 Today, I bring together my entrepreneurial journey and climate-tech background to build sustainable, globally competitive businesses in the building materials space. My goal is to help the industry transition toward low-carbon, resource-efficient, and environmentally responsible solutions that shape the future of construction.

Stackforce AI infers this person is a climate-tech and B2B marketing expert focused on sustainable building materials.

Location: Gurugram, Haryana, India

Experience: 9 yrs 6 mos

Skills

Sustainability
Sales
Product Marketing
Business Development
Communication
Marketing

Career Highlights

Led sustainability initiatives in building materials industry.
Co-founded multiple successful ventures with significant revenue growth.
Hosted a podcast on product marketing and growth strategies.

Work Experience

Alex Panels

AGM - Architectural Solutions (1 yr 2 mos)

Accacia

Founder's Office (8 mos)

Product Marketing Manager (2 mos)

HypeBoxed

Co-Founder (1 yr 2 mos)

Career Taxi

Co-Founder (1 yr 3 mos)

cato

Co-Founder (2 yrs 2 mos)

Flashpoint Designs

Co-Founder (9 mos)

PassionClues

Co-Founder (1 yr 9 mos)

Learnator

Co-Founder (1 yr)

neubrand

Marketing Intern (1 mo)

WiseWords Interactive Studio Private Limited

Business Development Executive (1 mo)

Multibhashi

Intern (0 mo)

Self employed

Entrepreneur (2 yrs 11 mos)

Education

at Davle college

Rutvij K.

Co-Founder

Gurugram, Haryana, India9 yrs 6 mos experience

Key Highlights

Led sustainability initiatives in building materials industry.
Co-founded multiple successful ventures with significant revenue growth.
Hosted a podcast on product marketing and growth strategies.

Stackforce AI infers this person is a climate-tech and B2B marketing expert focused on sustainable building materials.

Contact

Skills

Core Skills

SustainabilitySalesProduct MarketingBusiness DevelopmentCommunicationMarketing

Other Skills

Android DevelopmentCRM integrationFacebook adsFacebook marketingGTMGamificationGoogle ad campaignsGoogle adsGoogle analyticsGoogle tag managerJavaLinkedIn adsLinkedIn advertisingLinkedIn marketingPMM

About

Experience

9 yrs 6 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 2 mos

Current Experience

Alex panels

AGM - Architectural Solutions

Apr 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India · On-site

I lead across sustainability, sales, marketing, exports, operations, design collaterals, new market discovery, and product development. A major part of my work focuses on making building materials more sustainable, positioning our products globally while aligning with sustainable building standards such as LEED, IGBC, and GRIHA.

sustainabilitysalesmarketingexportsoperationsdesign collaterals+2

Accacia

2 roles

Founder's Office

Promoted

Aug 2024 – Apr 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

Product Marketing Manager

Jun 2024 – Aug 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

PMMproduct marketing

Hypeboxed

Co-Founder

Nov 2022 – Jan 2024 · 1 yr 2 mos · New Delhi, Delhi, India · On-site

Co-founder at HypeBoxed | Corporate Gifting
A corporate swag and merch business which grew from $0 to $29,172 in revenue ($106,473 PPP Adjusted for the US) with an additional $7,181 ($26,221 PPP Adjusted) in closed business lost on credit terms.
Research
Audience Analysis: Tested four different audiences with tailored messaging for each to find the best-performing one to double down on. Increased LinkedIn ads CTR from 1.17% to 3.03% and decreased Cost to Result by 55% while also significantly improving the quality of the generated enterprise leads.
Competitive Analysis: Analyzed over 30 competitors based on their business models, tech, funding, target audience, positioning, products, services, and features (for tech companies), and used the services of some of them. Helped us understand the space better, and set benchmarks. Partnered with a few as their vendor and reseller.
GTM
Led the development and launch of the Ultimate Employee Onboarding Kit, designing a landing page with engaging copy, photos, and videos. Managed LinkedIn and Google ad campaigns targeting HRs. Became one of our most requested swag kits.
Catalogue Launch: Curated, photographed and designed multiple theme/event-based product catalogues from scratch and launched them over email, WhatsApp, homepage, and in-person.
Hubspot CRM and Email Automation: Connected HubSpot CRM to track LinkedIn ads generated leads. Ran automated email campaigns for the generated leads.
Sales Enablement
Custom Enterprise Pricing: Streamlined calculating custom pricing for each customer based on the order size, internal procurement costs, and cost of the product compared against the competition.

communicationbusiness developmentLinkedIn marketingsaleskey performance indicatorslead generation+11

Career taxi

Co-Founder

Apr 2021 – Jul 2022 · 1 yr 3 mos · Chandigarh, India

A career exploration program where we helped over 200 18-24-year-olds explore one career track a week
Research
User Interviews with the TG: Interviewed 50 students, and drafted a thesis on how their approach to selecting a career is broken. Developed a solution around it, shared it with the ones who would benefit the most and converted 13 out of the initial 50 to become our first set of users
Expert Interviews: Interviewed 20 career counsellors, understood their counselling process and reviewed their psychometric test. Shared our approach and analyzed and incorporated their feedback into our solution. Onboarded 7 of them to become our partner counsellors
Competitive Analysis: Started with a broad search and narrowed it down to 8 of our closest competitors. Spoke to some of their users, understood gaps in their offerings and doubled down on our approach with more conviction
Positioning & Messaging
Analyzed the user and expert interviews to determine how to best position against traditional career counselling or no counselling at all
Kept a lookout for what clicks well with the audience in the user interviews. Refined it further based on the discovered positioning
Streamlined the messaging across all the customer touch points - webste, socials, sales, the actual delivery of the service, and even our funder communications
GTM
Content Creation: Created content myself, managed two content creators and collaborated with five other creators for reels and blogs
Launch with Influencers: Collaborated with an Instagram influencer and wrote him a script for a reel that got a few million views, 2,500 comments, 2,000 enrollment requests and 200 refined leads
Podcast: Created a podcast with 30 episodes to target school principals. This resulted in long-term partnerships with the schools, where we further conducted webinars for their students
Community: Created community of 200 explorers. Hosted weekly expert sessions, hangout sessions and roleplay activities