Ryan Lobo

Digital Marketing Specialist

Mumbai, Maharashtra, India12 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Over 7 years of experience as an SEO Expert.
  • Proven track record of increasing organic traffic by over 100%.
  • Successfully managed SEO for major clients in diverse industries.
Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in SEO across Healthcare, BFSI, and Automobile sectors.

Contact

Skills

Core Skills

SeoHealthcare SeoAutomobile SeoBfsi SeoTeachingLeadership

Other Skills

Account managementAnalysis & Performance MonitoringAnalytical ReasoningAnalytical SkillsAnalyticsClient EngagementClient communicationCoachingCommunicationCompetitive AnalysisContent Management Systems (CMS)Content strategiesData AnalysisData Driven StrategizingDigital Marketing

About

An individual who is passionate about things that would make the lives of people simpler. Have had my good share of wholesome experience by getting in touch with people living in difficult conditions & situations during my days of Philosophy & voluntary teaching. The digital growth hacking industries attracted me & now I have dedicated my career goal towards the Digital Marketing profession: A self-motivated & confident person with more than 7+ years of experience as an SEO Expert. Offering arrays of skills in SEO, Client Engagement, Account management, Mentoring, Analysis & Performance Monitoring. Proven Track Record of success by raising Organic Traffic by more than 100% Worked for my E-commerce client Website - Myntra Online Shopping Project. Multiple BFSI clients International (Saudi Arabia - Al Rajhi Takaful) & Domestic - Tradebulls, SBI Bank, IIFL Insurance, Finolex, Sharekhan & ICICI PRU AMC along with ASO for a few. In-house SEO for car&bike (Mahindra First Choice) an automobile sector. Currently exploring the Health sector (in-house U.S. domains)

Experience

12 yrs 6 mos
Total Experience
2 yrs 6 mos
Average Tenure
3 yrs 2 mos
Current Experience

Everyday health group

SEO Analyst

Apr 2023Present · 3 yrs 2 mos · Mumbai, Maharashtra, India · Hybrid

  • Healthcare & Health-related Career Industry
  • Data Driven Strategizing for Career/Job portal
  • Successful Migration of the website to new Technology & CMS. Including the migration of sub domain to main domain
  • Created & executed strategies for Organic growth (ranking, traffic, leads, business)
  • Created Content strategies for the website: Expansion Opportunities to drive and maximize potential
  • Site/Campaigns Traffic Analysis Expertise: Audience Development and Health Improvement
  • Site Authority Building: Identify areas of growth
  • Technical Health Checks: Improve audience experience with fast access to relevant content and drive user engagement
  • Updated SEO Basics: Tags, Links, Content, Navigation structure
  • Competitive Analysis: Identify & Evaluate relevant competitors, Monitoring and Recommendations for Enhancements (UI/UX suggestions)
  • Site Clean-Up: Link Errors, Spam checks, technical on-page issues
  • Taking the responsibility of learning Moz STAT (Keyword Ranking Tool) & training team members on the same
  • Keyword Research: Extensive research/categorization, strategic usage to drive organic traffic
  • Internal Linking Suggestions: Page linking strategies to drive traffic to target pages and improve user engagement
  • Web Analytics: Site Performance Monitoring & Automation
  • Providing data based on Research & Assessment
  • Reporting: Daily, Weekly, Monthly & Monthly PPT
  • Tools Used: Adobe Omniture, Google Analytics, Google Search Console, Ahrefs, SEMRush, Screaming Frog, Botify, DeepCrawl, Moz STATs, SEO Moz. In-house CMS tools, Sitefinity
Healthcare SEOData Driven StrategizingOrganic growth strategiesContent strategiesTraffic AnalysisTechnical Health Checks+4

Mahindra first choice wheels ltd

Assistant Manager - SEO

Nov 2021Mar 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

  • Automobile Industry
  • Managed multiple SEO activities for car&bike with 1 Mn pages - 20Mn+ Traffic
  • Successful Migration of the website to new Technology & CMS
  • Created & executed strategies for New Cars/Bikes, Used Cars & Editorial section for Organic growth (ranking, traffic, leads, business)
  • Created Content strategies for the website
  • Helped the Editorial news & reviews articles to ranking in the Top Stories of Google within a few minutes of publishing
  • Took up the project of creating Web Stories on the website - gaining ~1Mn traffic)
  • SEO Friendly Widget Enhancement & Design Structuring - sitewide
  • Closely working with other internal teams & vendors
  • High PR backlink strategy & execution
  • Worked on domains - car&bike, Mahindra First Choice, m2all
Automobile SEOSEO activities managementContent strategiesHigh PR backlink strategyWeb Stories creationSEO

Iprospect

2 roles

Manager - SEO

Apr 2021Oct 2021 · 6 mos

Sr. Executive - SEO

Mar 2020Apr 2021 · 1 yr 1 mo

  • Focused Sector: BFSI
  • (AL Rajhi Takaful - {Saudi Arabia} + ASO, Tradebulls Securities, IIFL Insurance, SBI Bank + ASO - 4 domains + 2 apps, Finolex Pipes, Sharekhan & Espresso + ASO, ICICI PRUAMC + ASO)
  • Preparing & presenting objective driven SEO strategies
  • Project Planning, Leading the execution process & Delivering on time
  • Managing a team of 3 - each working on separate accounts (2 each)
  • Delegating tasks to each individuals team member, sharing feedback and monitoring their performance
  • Focusing on Team work & Best results
  • Providing SEO best practices recommendation & executing them
  • Creating strategies for content based on SEO guidelines to achieve goals
  • Managing multiple projects effectively
  • Communicating with Client & their internal teams on a regular basis to discuss requirements/goals. Provide necessary consulting & taking updates on recommended SEO tech activities
  • Preparing KPI's as per client requirements
  • Data Projections - Annually/half yearly/quarterly to reach the estimated set targets (as per requirement)
  • Monitoring & evaluating web Analytics/Search Console dashboards & reports - in order to develop & recommend strategies
  • Reviewing/Analyzing - Weekly & Monthly tracking reports for traffic & keywords performance
  • Staying up to date on evolving SEO trends, guidelines & practices
  • Helping in Successful Migration process of websites
  • Creating presentations to convey strategies, monthly click share results & planned activities
  • Assisted in pitches/proposals to new business opportunities
  • Working on the brief received from client, Developing strategy & Plan of Action (POA) for every month.
  • Conducting competitor analysis & suggesting ideas to the clients
  • Ensuring clarity in internal communication & adhering to the specified timelines
BFSI SEOSEO strategiesProject PlanningTeam managementClient communicationSEO

Infidigit

2 roles

SEO Analyst

Promoted

Jul 2019Mar 2020 · 8 mos

SEO Associate

Jul 2018Jun 2019 · 11 mos

  • Focused Sector: Worked on the E-commerce Project (Myntra - Online Shopping)
  • Executed many SEO Activities - such as Site Auditing, Keyword Research, Competitor Analysis, On-Page & Off-Page Optimization, Link Building, Report Generation & more
  • Provided training & delegated the task effectively within the Team
  • Taking the responsibility of learning Rankwatch (Keyword Ranking Tool) & training team members on the same
  • Trained Team members, Sharing Feedback & Monitoring their Performance
  • Working on the brief received from client, Developing strategy & (POA) Plan of Action for every month.
  • Conducting competitor analysis & suggesting ideas to the clients
  • Ensuring clarity in internal communication & adhering to the specified timelines
  • Results: (Team work)
  • 187% growth in revenue via SEO
  • 150% growth in Organic Traffic
  • 10K+ keywords rank on #1 position
  • Bagged many National Awards & nominated as SMX Finalist 2019

Don bosco high school - india

3 roles

Assistant Teacher

Jun 2015Apr 2017 · 1 yr 10 mos

  • A full time school teacher for English & Mathematics class.
TeachingCommunicationMentoring

Assistant Teacher

Jun 2014Jun 2015 · 1 yr

  • A full time school teacher for English & Mathematics class.
TeachingCommunicationMentoring

Scout Master

Jun 2012Jun 2014 · 2 yrs

  • Working directly with scouts, creating leaders, scout coaching & support. Training & teaching the importance of scouting. Conducting over night 3 to 4 days scout camps.
LeadershipCoaching

Education

Savitribai Phule Pune University

Master of Arts - MA

Jun 2016Apr 2018

Savitribai Phule Pune University

Bachelor of Arts - BA

Jun 2011Apr 2014

Divyadaan - Salesian Institute of Philosophy

Bachelor of Philosophy - BPh — Philosophy

Jan 2011Jan 2014

St Francis D'assisi Jr. College

Jan 2007Jan 2009

Holy Cross Convent School

Jan 1994Jan 2007

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