Ryan Lobo

Digital Marketing Specialist

Mumbai, Maharashtra, India12 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Over 7 years of experience as an SEO Expert.
Proven track record of increasing organic traffic by over 100%.
Successfully managed SEO for major clients in diverse industries.

Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in SEO across Healthcare, BFSI, and Automobile sectors.

Contact

rlobo@everydayhealthgroup.com LinkedIn

Skills

Core Skills

SeoHealthcare SeoAutomobile SeoBfsi SeoTeachingLeadership

Other Skills

Account managementAnalysis & Performance MonitoringAnalytical ReasoningAnalytical SkillsAnalyticsClient EngagementClient communicationCoachingCommunicationCompetitive AnalysisContent Management Systems (CMS)Content strategiesData AnalysisData Driven StrategizingDigital Marketing

About

An individual who is passionate about things that would make the lives of people simpler. Have had my good share of wholesome experience by getting in touch with people living in difficult conditions & situations during my days of Philosophy & voluntary teaching. The digital growth hacking industries attracted me & now I have dedicated my career goal towards the Digital Marketing profession: A self-motivated & confident person with more than 7+ years of experience as an SEO Expert. Offering arrays of skills in SEO, Client Engagement, Account management, Mentoring, Analysis & Performance Monitoring. Proven Track Record of success by raising Organic Traffic by more than 100% Worked for my E-commerce client Website - Myntra Online Shopping Project. Multiple BFSI clients International (Saudi Arabia - Al Rajhi Takaful) & Domestic - Tradebulls, SBI Bank, IIFL Insurance, Finolex, Sharekhan & ICICI PRU AMC along with ASO for a few. In-house SEO for car&bike (Mahindra First Choice) an automobile sector. Currently exploring the Health sector (in-house U.S. domains)

Experience

12 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

3 yrs 2 mos

Current Experience

Everyday health group

SEO Analyst

Apr 2023 – Present · 3 yrs 2 mos · Mumbai, Maharashtra, India · Hybrid

Healthcare & Health-related Career Industry
Data Driven Strategizing for Career/Job portal
Successful Migration of the website to new Technology & CMS. Including the migration of sub domain to main domain
Created & executed strategies for Organic growth (ranking, traffic, leads, business)
Created Content strategies for the website: Expansion Opportunities to drive and maximize potential
Site/Campaigns Traffic Analysis Expertise: Audience Development and Health Improvement
Site Authority Building: Identify areas of growth
Technical Health Checks: Improve audience experience with fast access to relevant content and drive user engagement
Updated SEO Basics: Tags, Links, Content, Navigation structure
Competitive Analysis: Identify & Evaluate relevant competitors, Monitoring and Recommendations for Enhancements (UI/UX suggestions)
Site Clean-Up: Link Errors, Spam checks, technical on-page issues
Taking the responsibility of learning Moz STAT (Keyword Ranking Tool) & training team members on the same
Keyword Research: Extensive research/categorization, strategic usage to drive organic traffic
Internal Linking Suggestions: Page linking strategies to drive traffic to target pages and improve user engagement
Web Analytics: Site Performance Monitoring & Automation
Providing data based on Research & Assessment
Reporting: Daily, Weekly, Monthly & Monthly PPT
Tools Used: Adobe Omniture, Google Analytics, Google Search Console, Ahrefs, SEMRush, Screaming Frog, Botify, DeepCrawl, Moz STATs, SEO Moz. In-house CMS tools, Sitefinity

Healthcare SEOData Driven StrategizingOrganic growth strategiesContent strategiesTraffic AnalysisTechnical Health Checks+4

Mahindra first choice wheels ltd

Assistant Manager - SEO

Nov 2021 – Mar 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

Automobile Industry
Managed multiple SEO activities for car&bike with 1 Mn pages - 20Mn+ Traffic
Successful Migration of the website to new Technology & CMS
Created & executed strategies for New Cars/Bikes, Used Cars & Editorial section for Organic growth (ranking, traffic, leads, business)
Created Content strategies for the website
Helped the Editorial news & reviews articles to ranking in the Top Stories of Google within a few minutes of publishing
Took up the project of creating Web Stories on the website - gaining ~1Mn traffic)
SEO Friendly Widget Enhancement & Design Structuring - sitewide
Closely working with other internal teams & vendors
High PR backlink strategy & execution
Worked on domains - car&bike, Mahindra First Choice, m2all

Automobile SEOSEO activities managementContent strategiesHigh PR backlink strategyWeb Stories creationSEO

Iprospect

2 roles

Manager - SEO

Apr 2021 – Oct 2021 · 6 mos

Sr. Executive - SEO

Mar 2020 – Apr 2021 · 1 yr 1 mo

Focused Sector: BFSI
(AL Rajhi Takaful - {Saudi Arabia} + ASO, Tradebulls Securities, IIFL Insurance, SBI Bank + ASO - 4 domains + 2 apps, Finolex Pipes, Sharekhan & Espresso + ASO, ICICI PRUAMC + ASO)
Preparing & presenting objective driven SEO strategies
Project Planning, Leading the execution process & Delivering on time
Managing a team of 3 - each working on separate accounts (2 each)
Delegating tasks to each individuals team member, sharing feedback and monitoring their performance
Focusing on Team work & Best results
Providing SEO best practices recommendation & executing them
Creating strategies for content based on SEO guidelines to achieve goals
Managing multiple projects effectively
Communicating with Client & their internal teams on a regular basis to discuss requirements/goals. Provide necessary consulting & taking updates on recommended SEO tech activities
Preparing KPI's as per client requirements
Data Projections - Annually/half yearly/quarterly to reach the estimated set targets (as per requirement)
Monitoring & evaluating web Analytics/Search Console dashboards & reports - in order to develop & recommend strategies
Reviewing/Analyzing - Weekly & Monthly tracking reports for traffic & keywords performance
Staying up to date on evolving SEO trends, guidelines & practices
Helping in Successful Migration process of websites
Creating presentations to convey strategies, monthly click share results & planned activities
Assisted in pitches/proposals to new business opportunities
Working on the brief received from client, Developing strategy & Plan of Action (POA) for every month.
Conducting competitor analysis & suggesting ideas to the clients
Ensuring clarity in internal communication & adhering to the specified timelines

BFSI SEOSEO strategiesProject PlanningTeam managementClient communicationSEO

Infidigit

2 roles

SEO Analyst

Promoted

Jul 2019 – Mar 2020 · 8 mos

SEO Associate

Jul 2018 – Jun 2019 · 11 mos

Focused Sector: Worked on the E-commerce Project (Myntra - Online Shopping)
Executed many SEO Activities - such as Site Auditing, Keyword Research, Competitor Analysis, On-Page & Off-Page Optimization, Link Building, Report Generation & more
Provided training & delegated the task effectively within the Team
Taking the responsibility of learning Rankwatch (Keyword Ranking Tool) & training team members on the same
Trained Team members, Sharing Feedback & Monitoring their Performance
Working on the brief received from client, Developing strategy & (POA) Plan of Action for every month.
Conducting competitor analysis & suggesting ideas to the clients
Ensuring clarity in internal communication & adhering to the specified timelines
Results: (Team work)
187% growth in revenue via SEO
150% growth in Organic Traffic
10K+ keywords rank on #1 position
Bagged many National Awards & nominated as SMX Finalist 2019

Don bosco high school - india

3 roles

Assistant Teacher

Jun 2015 – Apr 2017 · 1 yr 10 mos

A full time school teacher for English & Mathematics class.

TeachingCommunicationMentoring

Assistant Teacher

Jun 2014 – Jun 2015 · 1 yr

A full time school teacher for English & Mathematics class.

TeachingCommunicationMentoring

Scout Master

Jun 2012 – Jun 2014 · 2 yrs

Working directly with scouts, creating leaders, scout coaching & support. Training & teaching the importance of scouting. Conducting over night 3 to 4 days scout camps.

LeadershipCoaching