Sep 2023 – Present · 2 yrs 8 mos · Delhi NCR · Remote

Jun 2023 – Sep 2023 · 3 mos · USA, Remote

Jan 2021 – Apr 2023 · 2 yrs 3 mos · Gurugram, Haryana, India · Hybrid

• 1. Drive growth and visibility in the competitive electronic design and manufacturing space through strategic marketing, branding, promotions, and PR efforts.
• 2. Boost digital presence by developing strategies for website, social media, email, SEO and more.
• 3. Strengthen Napino branding and increase brand advocacy.
• 4. Implement effective event and exhibition marketing to showcase products and services.
• 5. Collaborate with partners for go-to-market (GTM) strategies.
• 6. Generate demand and marketing qualified leads through targeted campaigns.
• 7. Optimize performance through data-driven marketing strategies.
• 8. Foster a strong online community through proactive community management.
• 9. Execute impactful PR activities to enhance brand reputation.
• 10. Support sales teams in achieving revenue targets.
• 11. Ensure customer success through effective marketing initiatives.
• Additionally, also contributed to various HR activities and Talent Retention campaigns.

Jan 2021 – Mar 2022 · 1 yr 2 mos · Manesar, Haryana, India · On-site

• Napino started with a humble beginning in year 1997 is now India’s leading Electronics System Design and Manufacturing company (ESDM) having production volume of 20+ Mn units , annual turnover of USD 200+ Mn and a strong 7,000+ workforce. Our portfolio includes 25+ IoT products in the area of vehicle telematics, cameras, smart speakers, location and environmental trackers, wearable devices , modular IoT gateways and access products for media and telecommunications. Additionally we have a wide offerings in automotive and EV segments. We cater to several IoT product companies and tier-1 automotive companies across India, USA and Europe.

Mar 2017 – Jan 2021 · 3 yrs 10 mos · Chandigarh, Chandigarh, India

• About SillySense
• At SillySense we add voice to your business.
• We are all about Social Media.
• SillySense is conceptualized to serve the unique and challenging needs of businesses like social entrepreneurs, small business owners, consultants, freelancers in the field of digital marketing. Through our years of experience of working with them (and coming from the same background), we know what their real needs are and know how to deliver it to them in the most optimized way. Our dedicated focus on bringing business the specific results have set us apart from the others.
• What do we do?
• . Digital Marketing Consultancy
• . Social Media Marketing and Management
• . Content Marketing
• . Personal Branding
• . Marketing Campaigns & Strategies
• . Influencer Marketing / PR
• . Advertisement and Promotions
• . Lead Generation
• . Workshops & Corporate Training

Jul 2016 – Feb 2017 · 7 mos

• A side project to fulfil my creative and impulsive appetite for generating and curating content.

Mar 2016 – Mar 2017 · 1 yr · Chandigarh

• 1. Lead the “Business Development” branch of the Law Firm.
• 2. Prepare various qualification documents as a part of the Bid in respect to various assignments and procurement projects for the Law firm on Joint Venture/Consortium basis with Consultancy firms and/or for Individual Legal consultancy assignments.
• 3. Prepare Tender documents for the Bid process in respect of various State governments projects/assignments and for the
• 4. Private Contractors/other consultancy organizations such as Big Four Consultancy firms like Ernst & Young, PWC, KPMG, ICT and Deloitte.
• 5. Responsible for drafting and vetting of various Bid documents including the EOI, Request for Proposal and Concession Agreements for various Infrastructure projects based on Public- Private Partnership mode.
• 6. Lead online marketing channel of the Law Firm. Responsible for bringing in new international clients who are establishing their business in India.
• 7. Manage Social Media presence of the Law Firm.

Jul 2014 – Dec 2016 · 2 yrs 5 mos

• Worked as Social Media Marketer and Content Marketer for more than 40 clients based in USA, Canada, Australia and New Zealand.

Mar 2014 – Jan 2016 · 1 yr 10 mos · Chandigarh

Jul 2012 – Nov 2012 · 4 mos · Noida, Uttar Pradesh, India

• As vice president education, I was responsible for providing and maintaining the positive environment and the programs through which members can learn and grow.

Jul 2011 – Jul 2012 · 1 yr · Noida, Uttar Pradesh, India

• As vice president membership, I am responsible for building membership and ensuring a strong membership base by satisfying the needs of all members..

Aug 2010 – Dec 2012 · 2 yrs 4 mos · Noida, Uttar Pradesh, India · On-site

• 1. To analyze client requirements and tie them with the tool (GE SupportCentral).
• 2. To provide optimized solutions to the clients based on their requirements.
• 3. Direct and manage project development from beginning to end.
• 4. Automate the business process as per the requirement and the applicable standards.
• 5. Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders.
• 6. Develop full-scale project plans and associated communications documents.
• 7. To understand the impact of Change Request and to determine, if any further information required to proceed with the change.
• 8. To estimate the initial effort & time to release the change in coordination with PL/TL.
• 9. Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion.
• 10. Where required, negotiate with other department managers for the acquisition of required personnel from within the company.
• 11. To update Knowledge Repository, SOPs etc to include details of new functionality or other changes.
• 12. To perform Unit testing of the tool before client/QA testing.

Jul 2008 – Aug 2010 · 2 yrs 1 mo · New Delhi · On-site

• 1. Analyze requirements and maintain requirement definition documentation
• 2. Set prototyping specifications and maintain standards
• 3. Work closely with developers on UI design, templates, presentations, color palettes, type, and graphic specifications
• 4. Verify client requirements, business needs, and project objectives through feedback sessions and client meetings with all stakeholders to ensure alignment and avoid any requirement gaps
• 5. Collaborate with creative and engineering teams and coordinate with remote team members
• 6. Provide training on the final product
• 7. Partner with Sales and Marketing teams to ensure successful project launches through effective communication
• 8. Develop user manuals for Content Management Systems and ERP systems