May 2024 – Nov 2025 · 1 yr 6 mos

• Led the CRM consolidation between Universal Robots and MiR, aligning data models, lead flow, and campaign tracking across global teams.
• Rebuilt the marketing attribution model and campaign dashboards for transparent, multi-touch reporting and data-driven decisions.
• Strengthened data governance and lead management from Pardot to Salesforce, improving conversion visibility and marketing-to-sales alignment.

May 2023 – May 2024 · 1 yr

• Optimized lead management and implemented Inside Sales function for lead qualification.
• Managed CRM transition from HubSpot and Dynamics 365 to Salesforce across 10 markets.
• Introduced the first Service Level Agreement template between Marketing and Sales.

Feb 2021 – May 2023 · 2 yrs 3 mos

• Managed global usage of HubSpot focusing on marketing automation and lead nurturing strategies.
• Developed frameworks for regional implementation and mapped customer onboarding journeys.
• Optimized customer touchpoints, integrated platforms, and introduced email nurture flows and a chatbot in 22 languages, resulting in $6M revenue in the first year.

Oct 2018 – Feb 2021 · 2 yrs 4 mos

• Managed inbound marketing campaigns via HubSpot, optimizing multilingual website CTAs and ensuring lead engagement from offline events.
• Implemented a global Lead Scoring model as a personal initiative, improving marketing activities and sales efficiency.
• Localized lead generation campaigns in 6 languages, enhancing campaign relevance and performance.

Feb 2022 – Apr 2023 · 1 yr 2 mos

• Giving general advice on the overall operations and activities of AIESEC in Denmark.

Jul 2019 – Dec 2023 · 4 yrs 5 mos

• As an alumni of AIESEC in Denmark branch in Odense, I am now a part of the local Board of Advisors team. Working together with the entity to assist them in operation planning processes and offer general advice from an area of expertise in sales, marketing and communications.

Jun 2018 – Aug 2018 · 2 mos · Greater Odense Area

• As a market intelligence assistant, I was responsible for identifying potential strategic partners for the RoBi-X program via database research and optimizing market intelligence team processes. I was also working on application processes for funding, which can be considered as project management. Having this position in the company allowed me to interact with many stakeholders and different departments within the company.

Mar 2018 – Jun 2018 · 3 mos

• As a Freelance Writer at UvoCorp, I was responsible for academic writing tasks in various fields like business, marketing, linguistics, etc.

Feb 2018 – Jun 2018 · 4 mos

• As a National B2B Marketing Manager, I was supporting the national team of AIESEC in Denmark in B2B content marketing on LinkedIn and partnership development. Reporting directly to the President of AIESEC in Denmark, I worked towards more social engagement, brand awareness and lead generation, as well as developing partnership packages for industry influencers.

Feb 2017 – Jan 2018 · 11 mos

• As a Branch Manager of AIESEC in Denmark, I led the local division in Odense consisting of around 20 members. Together with the executive board, I managed and designed the process of vision building, goal setting, and strategic action planning. I was the main responsible for organizing training seminars for newly inducted members, as well as managing the workflow of multiple departments (Finance, HR, B2B and B2C). I was running multiple projects simultaneously and delivered all of them with great results before the deadline. Due to changes on a national level, I was also responsible for change management in my local division, where previous function-based structure was reorganized to a project-based structure.
• Having experienced such a rewarding role, I am now capable to analyze organizations holistically and provide solutions to increase efficiency of every contributing department.

Oct 2016 – Feb 2017 · 4 mos

• As a B2B Sales and Key Account Manager, my main responsibilities were B2B sales, key account management, CRM, quality assurance, market research, contract negotiation, talent acquisition, customer support, screening and headhunting. I was leading a team of 3 people. This was a short experience due to the decision to move up the hierarchy, but an invaluable one in terms of partnership building and negotiation.

Aug 2017 – Dec 2017 · 4 mos · Greater Odense Area

• As a Project Coordinator @ EAL, I was responsible for the establishment of AIESEC operations within the facilities. Meanwhile, I was writing my Master on the same subject to determine the need for AIESEC services among Danish students of EAL. Therefore, my main responsibilities were quantitative and qualitative market research, which revealed that AIESEC in Odense has to offer a customized product packaging to fit the needs of customers/students. I learned that physical presence is as important as digital in order to conduct a successful customer attraction.

Jun 2015 – Jan 2016 · 7 mos · Riga

• As a Data Processing Operator, my daily responsibilities were order/data/information processing, business correspondence, direct communication, sales and customer service. I learned how to work with complex CRM systems and how to be customer-centric on every occasion. This position required a lot of patience and ability to analyze data.

Jul 2014 – Aug 2014 · 1 mo · Latvia

• As a Freelance Digital Marketing Assistant, I was responsible for SEO processes and learned about the digital ecosystem.

Jun 2014 – Apr 2015 · 10 mos

• As a Baltics Outlet Pricing Manager and Marketing Assistant, I was responsible for analyzing competitors on a daily basis and adjusting the product pricing to be competitive and profitable for the company. Working as a freelancer taught me how to organize my time and combine it with my studies (Bachelor at that time). I learned about the online fashion industry and how swiftly it changes.

Apr 2014 – Jun 2014 · 2 mos

• As a Freelance Translator, I was working on projects that required Latvian-English-Latvian translation. The main focus area was market, industry and competitor research.

Jun 2013 – Jul 2013 · 1 mo · Mārupe, Latvia

• As a Summer Intern, I was working on different functional tasks, such as quality control, CIS, translations English-Latvian, customer service, office administration and communications. I learned how to optimize the internal communication processes to increase the efficiency of business operations.

Dec 2012 – May 2013 · 5 mos · Rīga, Latvija

• As a Sales Consultant, I was responsible for generating sales of cosmetic products, organizing events for customer attraction and content marketing. I discovered my passion for sales for the first time in my life.

Jul 2012 – Sep 2012 · 2 mos · Bielefeld Area, Germany

• As a Summer Intern, I was responsible for office administration, invoice registration, order formation and business correspondence in the German language. I learned about the German work environment, business ethics and business processes that are relevant for logistics industry.