Apr 2024 – Apr 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

• Strategically negotiated and nurtured relationships with key clients, through tailored client engagement
• Led market analysis to uncover new business opportunities and competitive advantages, driving targeted sales strategies.
• Drove territory-specific initiatives, enhancing customer acquisition and retention rates by refining targeted strategies.

Apr 2023 – Jun 2023 · 2 mos · Chennai, Tamil Nadu, India · On-site

• Developed brand equity strategies for Kitchenji and its subdivisions, enhancing brand visibility and market presence.
• Conducted comprehensive market research on 26 competitors across 10 parameters providing insights for brand positioning.
• Produced competitor analysis for South Indian markets, providing actionable insights to strengthen market positioning.
• Spearheaded primary research to understand brand loyalty via 150 shop visits and analyzed 10 focus groups of consumers
• Learned the importance of developing a comprehensive marketing strategy that aligns with the business’s goals

Nov 2022 – Apr 2024 · 1 yr 5 mos · On-site

• As a Treasurer at MART- IIM Tiruchirappalli, I manage the financial operations and budgeting of the student-run merchandising club. I collaborate with the executive committee and the faculty advisor to plan and execute various events and activities that promote marketing education and awareness among the students and the industry. I also leverage my quantitative analytics skills to generate reports and insights on the club's performance and impact.
• Handled procurement worth over 25 Lakhs for over 800 students, faculties, workers, and alums
• Managing end-to-end operations, from strategizing, collaboration, branding, strategic pricing, logistics, and vendor negotiations to retail merchandise management.

Sep 2022 – Feb 2023 · 5 mos

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Chennai, Tamil Nadu · On-site

• As a catalog lead, I was involved in interaction and co-ordination with stakeholders for planning business delivery. I was a POC leading a 12 member team to track, deliver and create business metrics. My typical work day was involved in working on highly scalable web scraping and crawling infrastructure to retrieve data for analysis, tracking and reporting issues with the current process, maintaining adherence to SOP by the team and to perform analysis and create reports and KPIs to meansure business impact. I was also involved in performing UAT of various projects and knowledge transfer of new tools to team members. Used highly scalable web scraping and crawling infrastructure to retrieve data for Analysis. Led initiatives contributing to approximately ~$9.97 million in incremental revenue through optimized processes and strategic decision-making efforts, and enhancing overall operational efficiency.
• Received "Pure Performer" in Q2 '20 and "Extra Miler" in Q1 '21 as part of Amazon's Reward and Recognition program, also was selected as a member of the talent acquisition team.

Oct 2016 – Mar 2019 · 2 yrs 5 mos · Coimbatore, Tamil Nadu, India

• Organized Anokha- Amrita Universities National Level Tech Event involving 6000 participants. Handled a budget worth INR 10,00,000 for all utilities required for the Workshops, Food Stalls, and Hospitality. Recruited and led a team of 30 members. Significantly impacted the T-Shirts and ID Cards by eliminating unwanted expenses and reducing costs by around 35%.