Jul 2024 – Jul 2025 · 1 yr

Jul 2023 – Aug 2024 · 1 yr 1 mo

Aug 2022 – Sep 2023 · 1 yr 1 mo

• Product
• Monetization – Built features to improve product conversion from 10% to 16%
• Personalization – Solved first home curation problems leading to delta of +100% • Onboarding V1 – reduced drop-off by 15%, thus improving conversion by 5%
• User Experience – Optimized for home load time by a static home thus improving
• conversion due to efficient performance
• Design – Subscription screen, Quick Access Menu & Home redesign
• Subscription Conversion – Built urgency to pay on the premium page, leading to
• +12% delta
• Efficient Comms: Sticky notifications, User Journeys to optimize for conversion
• Internal tools – built to help internal teams make data driven decisions
• Built an A/B testing tool to help content and Comms team to test multiple
• versions of a content and its collaterals.
• Building an SEO optimized web product to help scale organic acquisition
• Hiring & Leadership
• Leading Kuku FMs international business, building the product from scratch
• Helped build the product analytics vertical
• Led charter to improve Cost of revenue from 0.68 to 0.8, a 17% efficiency gain
• Helped set agile processes for product and analytics team to speed up feature
• testing from 1 per month to 2 per week, team improved product conversion by 6%
• Helped hire and build performance marketing and analytics teams to scale from
• 250K subs to 2.5 million subs

Jan 2022 – Aug 2022 · 7 mos

• Learned a thing or two about growing from 100K to 250k subs per month
• Product
• Built discounting and channel level efficiency features to improve product conversion, from 5% to 10%
• Solving Onboarding and cold start home personalization using an in house recommendation system
• Marketing
• We grew from 100K subs a month to 250K subs a month from our marketing efforts, purely driven by superfast experimentation

Jan 2021 – Jan 2022 · 1 yr

• I helped set up the subscriptions business from 0-1, and then to 12 cr of revenue in 12 months
• Product
• Co-managing the acquisition and conversion KPI of the product.
• Moved conversion from 1% to 5% in less than 12 months, industry average - 1.5%
• Marketing
• Heading the subscriptions business via paid, affiliate, and influencer-led marketing model
• Managed a budget of over 15 cr spread across acquisition and conversion.
• From 0 to 12 cr of revenue in less than 12 months, 0 to 257K active paid subscribers.
• Analytics
• Predictive model to optimize conversion and subscriptions, helped grow 5% WoW and 20% MoM
• Built a model to track marketing experimentation, thus improving CAC from 12000 to 1500
• Helped set up smart discounting to lower CAC by 25% without lowering AOV linearly

Jul 2020 – Oct 2020 · 3 mos

• Worked on multiple growth projects - from idea to execution | MAU 500K to 1.5 million
• Analytics related outcomes that helped move business metrics | Day 0 listening time, CTR on home
• Digital Marketing related optimizations and reactivation campaigns | improved spend efficiency
• Dashboard and report creation for org-wide consumption.
• Tools: SQL, Cluvio, Excel, Facebook ads, Singular, CleverTap.

Jun 2019 – Mar 2022 · 2 yrs 9 mos

• Evaluated 500+ student projects focused in the area of Data Science, AI programming and Business Analytics
• Coached 100+ students for their successful career path in Machine Learning and Analytics
• Recorded averagely 4.9-star rating over the time of the mentorship period

Apr 2019 – Jun 2019 · 2 mos · Greater Hyderabad Area

• Designed a solution for analyzing investor meetings and calls to generate insights and improve analysis efficiency.
• Analysis of 2-year strategic development goals involving 135 product development requests to streamline development pipeline hence saving 2000 man hours.
• Designed a statistical predictive algorithm for the asset allocation of global investors generating 3 times more value in a sustainable fashion.

Mar 2019 – Aug 2019 · 5 mos

Aug 2018 – Mar 2019 · 7 mos

Jul 2017 – Jun 2018 · 11 mos · Noida, Uttar Pradesh, India

• Responsibilities
• 1. Designed a completely new micro service architecture pattern for faster product development and scalability
• 2. Conceptualize Hotkeys framework that improves overall user experience by enabling keyboard only usage
• 3. Develop dynamic features that let third party developers build on the platform at runtime without re-setup
• 4. Enable dynamic buttons and hyperlinks for dynamic forms and generic feature development in the product
• 5. Eliminated Data entry by prototyping an AI based system to transform handwritten forms to digital forms
• Achievements:
• 1. The new micro service pattern helped scale from 30 to 60000 users by means of disintegration
• 2. Improved the build time by 80% and deployment time by 60% from previous workflow
• 3. Established near 0 down time for pushing updates and functionalities using dynamic features

Aug 2016 – Nov 2016 · 3 mos · Mandi, Himachal Pradesh, India

• Assisted and facilitated the course by mentoring and helping with assignments and projects for a class size of 30 undergrads
• The course taught the basics of data driven decision making.

Jun 2016 – Jul 2016 · 1 mo · Gurugram, Haryana, India

• Created a crowd sentiment analysis engine to automate public surveying on a large scale using Twitter’s Firehose API
• Gathered millions of tweets and established sentiment based hypotheses such as Hillary vs Trump during the American elections

Aug 2015 – Dec 2015 · 4 mos · Mandi, Himachal Pradesh, India

• - Student guide for projects and teaching assistant for a class of 60 undergrads.