Sep 2022 – Dec 2023 · 1 yr 3 mos

Jul 2021 – Sep 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• ● Manage all the aspects of paid media campaigns like Media planning, buying,
• optimizations, reporting and data analysis for the clients
• ● Giving solutions to the clients to improve their campaign performance and help
• them in upcoming campaign launches and strategies
• ● Manage performance and awareness campaigns with budgets of upto 1 Cr per
• month.
• ● Do data analysis of clients ongoing activities and derive insights for optimizing
• campaigns, creatives and content.
• ● Have helped the clients to reduce their CPL’s by almost 40% and also helped in
• increasing ROAS upto 3x or more.
• ● Experimenting with new product updates in the current campaigns

Dec 2019 – Jun 2021 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

• ● Understand the business objectives of the client and create media plans
• accordingly on platforms like Facebook, Google AdWords, Microsoft Ads and
• other upcoming self-serve platforms.
• ● Coordinate with clients to understand their goals and objectives in terms of
• campaign performance and further suggest the best possible campaign structure
• and optimizing techniques.
• ● Developing month on month media plan for existing clients.
• ● Suggest and test new features available on FB & Google Ads platform.
• ● Train Business executives for processes like campaign creation, campaign
• execution, optimization, budget tracking, RO process.
• ● Creating reporting formats and helping executives to understand and update
• reports on a day or weekly basis depending upon the client’s requirement.
• ● Developing decks for new client pitches.
• ● Have helped clients improve their conversion rates 3x by maintaining the
• quality of leads.

Jul 2016 – Dec 2019 · 3 yrs 5 mos · Mumbai, Maharashtra, India · On-site

• ● Handling the digital campaigns for Richfeel to generate leads and consultation
• ● Managing google AdWords, Facebook, Microsoft Ads and other affiliate
• partners for lead generation of total monthly spend of across 50 lakhs.
• ● Responsible for increasing leads on monthly basis and lead to appointment
• percentage.
• ● Overviewing SEO & social media strategies of company’s website and pages.
• ● Tie ups with new vendors and affiliate partners for business expansions.
• ● Strategizing lead generation campaigns to improve the lead quality and bringing
• down CPL and final sales conversion rates.

Feb 2012 – May 2016 · 4 yrs 3 mos · Mumbai, Maharashtra, India · On-site

• ●Managing & Optimizing Google AdWords campaigns for various real estate
• clients & other domains in order to achieve maximum ROI
• ●Strategy development & planning for various online campaigns.
• ● Creating & optimizing Times native ads & Yahoo native ads to achieve ROI
• ●Media Planning & Media Buying for various clients
• ●Generating reports & insights for various clients
• ● Managing social media content across all the pages to improve engagement, reach and following
• ● Helping the creative team to create engaging creatives for ads and website
• ● Managing the content to develop Seo friendly content for websites
• ● Developing microsites & landing pages for running paid campaigns on various portals like Hubspot, leadsquared etc
• ● Managing the call centre team to efficiently handle leads generated from digital marketing in order to improve conversion rates and sales