Sailakshmi P

Digital Marketing Specialist

India6 mos experience

Key Highlights

Expert in full-funnel paid marketing strategies.
Proven track record in lead generation across diverse industries.
Strong collaboration skills with cross-functional teams.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in B2B and B2C digital marketing strategies.

Contact

sailakshmi@bigbeeexperience.com LinkedIn

Skills

Core Skills

Performance MarketingMedia PlanningDigital Marketing

Other Skills

AdvertisingAdvertising CampaignsBrand StrategyBrandingBudgetingBusiness AdministrationCommunicationContent MarketingContent PlanningCreative Market Planning & ExecutionDigital Marketing AgenciesDigital Marketing CommunicationsDigital Marketing ContentDigital Marketing MediaDigital Marketing Production

About

Performance marketer with hands-on experience managing campaigns across Google, Meta, and LinkedIn for both B2B and B2C brands. I’ve led lead generation and awareness initiatives in real estate, finance, education, and e-commerce. Skilled in building full-funnel paid strategies, creating media plans, and optimizing performance through analytics and experimentation. Comfortable working across teams, I ensure strategy, creatives, and budgets are always aligned for measurable growth. I’ve also worked on live projects like an experimental bakery brand and a campaign strategy for Uber’s ICC World Cup integration — blending creativity with data-backed decision-making. Tools I use: Google Ads, Meta Suite, LinkedIn Ads, Semrush, Hootsuite, Google Analytics, Shopify, and GetResponse. Currently looking to collaborate with high-performing marketing teams where I can contribute with clarity, ownership, and results.

Experience

6 mos

Total Experience

6 mos

Average Tenure

Current Experience

Brandstory digital

Digital Marketing Executive

Dec 2024 – Jun 2025 · 6 mos · Bengaluru, Karnataka, India · On-site

👉🏻 Managed paid campaigns across Google, Meta, and LinkedIn for B2B and B2C clients in real estate, education, finance, sports, and manufacturing.
👉🏻 Built detailed media plans focused on lead generation and awareness objectives.
👉🏻 Optimized e-commerce ads using Shopify and Amazon Seller Central.
👉🏻Tracked KPIs and user behavior via Google Analytics to drive performance iterations.
👉🏻Collaborated with creative and strategy teams to align goals, budgets, and ad content.

Google AdsMeta SuiteLinkedIn AdsGoogle AnalyticsShopifyPerformance Marketing+1

The creative studio

Digital Marketing Intern

Mar 2022 – Apr 2022 · 1 mo

👉🏻 Managed hands-on project management & utilized specialized tools/software to gain in-depth knowledge of digital marketing agency services, resulting in improved client satisfaction rates.
👉🏻 Cooperated with SEO marketing specialists majority of my internship period, and learned how SMM and Content writing works.
👉🏻 Handled a client's SEO services and increased it from the scratch to 82% of SEO score in 2 weeks.
Enhanced brand visibility by posting creatives on social media pages & managing client post calendar using Hootsuite

SEOHootsuiteDigital Marketing

Prompt trade fairs pvt.ltd

Marketing Intern

Jul 2021 – Aug 2021 · 1 mo

👉🏻 Collaborated with the marketing team to execute tele marketing strategies, showcasing strong communication & team collaboration skills.
👉🏻 Assisted marketing specialists in creating and implementing the marketing strategy via both offline and online methods.