Jan 2025 – Sep 2025 · 8 mos

Apr 2024 – Nov 2024 · 7 mos

• Strategic Channel Development: Built and expanded paid and organic marketing channels, producing a 5X return on investment.
• Performance Marketing Excellence: Achieved and sustained 3X growth in performance marketing results by leveraging audience segmentation, campaign optimization, and cross-functional collaboration.
• Inbound Marketing Growth: Enhanced inbound marketing performance by 670% in traffic, 260% in intent growing accounts from approximately 2,200 to 8,000 through efficient content marketing, SEO, and lead nurturing programs.
• ABM Strategy to Succeed: Drove high-value account growth through personalized campaigns, sales alignment, and ABM platforms, increasing engagement by 140% and boosting the pipeline by 40%.
• Cross-Functional Leadership: Partnered with product, sales, and analytics teams to align marketing strategies with product timelines and revenue targets.
• Data-Driven Decision Making: Championed the adoption of analytics tools to evaluate campaign performance, refine strategies, and optimize future initiatives.
• Team Development: Built and coached a 10+ member high-performing marketing team, fostering creativity, innovation, and adaptability in a dynamic environment.

Jun 2020 – Mar 2024 · 3 yrs 9 mos

• Co-built and managed a successful growth team that achieved a substantial boost in quarterly lead generation through the implementation of innovative strategies.
• Discovered fresh avenues and channels for growth, resulting in significant revenue increases and consistently surpassing lead targets.
• Oversaw a range of marketing strategies, covering demand generation, lead nurturing, and account-based marketing.
• Implemented data-informed campaigns through various paid channels (Google Ads, social media, affiliates), utilizing A/B testing to optimize outcomes.
• Implemented and fine-tuned drip marketing strategies to ensure a consistent flow of high-quality leads.
• Hosted webinars attracting up to 300 registrations for each session.
• Composed SEO strategies, enhancing organic traffic and improving search rankings.
• Encouraged the use of data-driven decision-making by utilizing analytics to enhance campaign performance consistently.

Dec 2019 – May 2020 · 5 mos · Bengaluru Area, India

• Utilizing social media marketing to enhance brand recognition.
• Played a key role in fostering the expansion of ModeMagic, a Shopify app focused on badges.Boosting traffic through different platforms such as Reddit, Facebook groups, and LinkedIn groups on a daily basis.
• Generating demand and leads is achieved through growth activities such as connecting on LinkedIn, content marketing, and email marketing.
• Presenting a personalized email marketing approach that illustrates the appearance of prospects' catalogs with ModeMagic Badges.
• Boosting interaction on subjects like generating urgency, enhancing relevance, upselling, and cross-selling.

Mar 2019 – Aug 2019 · 5 mos · Bengaluru Area, India

• Key member of a strategic campaign targeting HNIs and Business Owners who wanted to settle in the USA by investing $1M in an US enterprise.
• Operated all social media accounts, brainstorming marketing strategies, blogging, paid ads on Facebook, LinkedIn, Instagram, and more. Implemented HubSpot as the centralised CRM and marketing automation platform for a full-funnel approach.
• Generated a qualified pipeline of 150 high-intent prospects ready to move to USA in next 6-months.

Oct 2016 – Jul 2017 · 9 mos

• Played the full-stack marketer and business development role to identify, prospect and serve key clients, mostly interacted with founders and c-suite, who needed social media analytics solutions.
• Built client pipeline, handled proposals and closed revenue directly.
• Worked with product and customer success teams to ensure timely service delivery and improve our solutions.

Jan 2016 – Sep 2016 · 8 mos