Saku F. — Co-Founder

every agency i've worked at lost a client over numbers that didn't match. not bad ads. not bad creative. the work was solid. but meta reported one number. google reported another. the crm showed something different. and the cfo looked at actual revenue and none of it lined up. that's not a performance problem. that's a conversion tracking problem. i came up through paid media at top agencies in canada. - managed $25m+ in ad spend across saas, ecommerce, and lead gen. - ran campaigns on meta, google, linkedin, tiktok. - managed attribution across ga4, hubspot, salesforce, shopify. the biggest wins never came from better creative or more budget. one saas company. their conversion api was sending events meta couldn't match. event match quality below 5. enhanced conversions on google were double counting. gclid match rate at 40%. i fixed the tracking. match rate went to 95%. cpl dropped 70%. same ads. same budget. one ecommerce brand. meta reported 247 conversions. shopify showed 89. nobody could explain the gap. the pixel and capi were both firing for the same purchase with no deduplication. i rebuilt the conversion tracking. recovered $1.24m in annual revenue that was invisible to the platform. that's what i do now. paid media lab is conversion tracking and attribution for paid media teams. i audit the full path from ad click to pixel to conversion api to crm to revenue. i find where conversion data drops, duplicates, or never makes it back to the platform. then i fix it so meta, google, ga4, and your crm all report the same number. what that fixes: 1 - event match quality scores that are dragging down your meta campaigns 2 - enhanced conversions on google that are inflating your reported roas 3 - offline conversions from your crm that never feed back to the platform 4 - ga4 consent mode gaps that are dropping 30 to 40% of your conversion data 5 - attribution gaps between platforms that make scaling a guessing game what changes after: - platform and crm within 4% of each other - emq above 8 across all events - smart bidding and advantage+ optimize on verified purchases - one set of numbers marketing and finance both trust 7 days. read only access. no changes to your live campaigns. most teams don't need new ads. they need their conversion tracking to stop lying about how the ads are performing. if you're spending $10k+ a month and your platform numbers don't match your actual revenue, that gap is costing you more every day you leave it open. paidmedialab.com/book

Stackforce AI infers this person is a MarTech expert specializing in conversion tracking and attribution.

Location: Greater Toronto Area, Canada

Experience: 0 mo