Salman Ahmad

Operations Associate

Lucknow, United Arab Emirates8 yrs 7 mos experience

Highly Stable

Key Highlights

Proven expertise in credit management and collections.
Strong relationship-building skills with diverse stakeholders.
Extensive experience in sales and distributor management.

Stackforce AI infers this person is a Credit Management and Sales Professional with strong B2B relationship management skills.

Contact

Skills

Core Skills

Credit ManagementReceivables MonitoringCustomer Relationship ManagementDistributor ManagementNew Client Acquisition

Other Skills

NegotiationCash FlowCommercial CreditCredit approvalsLegal AssistanceTeam MotivationCustomer Relationship Management (CRM)Team LeadershipTraining & DevelopmentConvincing PeopleTeam BuildingBusiness Relationship Managementgood communicationMarketing Strategyquick learner

About

Ambitious result-oriented, self-driven individual with Credit Controller, Collection And Sales experience. Effectively builds loyalty and long term relationship with Business Partners , Corporate client, Channel Partners

Experience

8 yrs 7 mos

Total Experience

2 yrs 7 mos

Average Tenure

8 mos

Current Experience

Thomsun group

Credit Controller

Sep 2025 – Present · 8 mos · Dubai, United Arab Emirates · On-site

Credit Controller – MEP Division
Key Responsibilities:
Credit Management: Evaluate credit requests, conduct checks, set credit limits, and maintain customer account records.
Receivables Monitoring: Track receivables, ensure timely invoicing/collections, and resolve disputes with sales and project teams.
Project Clients: Coordinate with project managers to align billing milestones, retention, and payment terms; monitor certificates, LPOs, and collection timelines.
Retail Clients: Manage credit/cash sales, returns, and collections from distributors, resellers, and small contractors, including E-Sales (Amazon).
Reporting & Analysis: Prepare receivable reports, aging analysis, and forecasts to support cash flow; recommend policy/process improvements.
Compliance & Documentation: Ensure adherence to credit policies, maintain approvals, contracts, and ERP records.
Managing portfolio of 9 to 10 million every month.
Handling PDC cheque for current and following month.
Posting of payment recieve through cheque, bank transfer and cash. Processing the cheque on deposit date.
Escalation of defaults client to legal team
Revising the Credit Application for every client.
Tools: ERP (Epicor).

NegotiationCash FlowCommercial CreditCredit approvalsLegal AssistanceCredit Management+1

Alserkal group

Credit Controller

Sep 2019 – Aug 2025 · 5 yrs 11 mos · Dubai, United Arab Emirates · On-site

Responsible for Credit Controller towards Seven division under Al Serkal Group LLC (Blue LLC, Blue Master cleaning services LLC, Alserkal Environmental Solution, Blue LLC Dibba, Alserkal Abu Dhabi LLC,and Grease trap sevage waste management LLC)
Handlin portfolio of 2.5 million every month across U. A. E
Schedule meeting with customer and meet them in a person to resolve the issue.
Make outbound calls & Emails to the companies for payments of the due invoices
Email customer invoices & Service reports copies along with a payment reminder
Sent the details to messengers for positive leads for collection to be collected by them
Posting of the payment on the respective accounts once collected
Handling billing queries with the customer resolve it
. Reconciliation of SOA & allocating the invoice against the payment received
Posting of entries payment received from customer through Cash Deposit , Cheque & transfer via SAP
Having the knowledge of SAGE, SAP Quick book, Zoho. Currently working on SAP ERP
Handling legal Cases across U. A. E for Non Paying Clients.
Intercompany posting of entries.
Handling more than 1k Business Partners across all over U. A. E.
Location - U.A.E (Dubai) ( Having U. A. E Driving license)

Team MotivationCustomer Relationship Management (CRM)Team LeadershipTraining & DevelopmentConvincing PeopleTeam Building+21

Finance house

Credit Officer

Jan 2019 – Aug 2019 · 7 mos · Dubai, United Arab Emirates · On-site

Vrs foods limited

Senior Sales Executive

Jul 2017 – Dec 2018 · 1 yr 5 mos · Lucknow · On-site

Area: Lucknow
Role focus: Field Sales, Distributor Management, and Brand Launch Support
Industry: Dairy products (Health Ways brand), Retail & Dairy Outlets
Key strengths: New client acquisition, distributor relationship management, demand creation, team leadership, market activation, and launch execution
Key Responsibilities
New Client Acquisition and Channel Development
Created and onboarded new clients in dairy outlets and retail stores within the allotted route.
Identified target outlets, negotiated terms, and secured shelf space for Health Ways products.
Maintained pipeline of potential customers and tracked conversion metrics.
Distributor Management and Demand Generation
Managed 3 distributors across the allotted route.
Collaborated with distributors to generate demand for dairy products through promotions, in-store displays, and merchandising.
Ensured timely order placement and adherence to payment terms; followed up on daily distributor payments and settlements.
Monitored distributor performance, coverage, and route execution to maximize reach.
Field Team Coordination
Supervised 2–3 field staff across different routes.
Delegated tasks, provided on-ground guidance, and ensured consistent execution of sales strategies.
Tracked field activity, performance, and route-wise KPIs; conducted regular briefings and feedback sessions.
Brand Launch and Market Activation
Participated in the initial stage of launching Health Ways product line within the company.
Assisted in go-to-market activities, including product positioning, promotions, and retailer education.
Coordinated with marketing for in-store campaigns and promotional events at retail outlets.