Saloni Borar — Co-Founder

I love taking products from an idea to reality and making sure they don’t just launch, but actually grow, scale, and stick. For the last 8 years, I’ve worked across SaaS, fintech, and consumer tech, helping businesses position, launch, and scale products through go-to-market strategy, product marketing, and research-driven insights. Strategy, Research, and Market Insights: Before I build GTM strategies or product positioning frameworks, I go deep. I love digging into markets, analyzing customer behavior, and figuring out what actually moves the needle. Whether it's: -Identifying the right market and audience for a new product -Finding growth opportunities based on real user behavior, not assumptions -Turning insights into clear, high-impact strategies that drive adoption and scale The best growth strategies aren’t just creative, they’re built on solid research, sharp insights, and a deep understanding of what customers actually need. What I do best: -Product Marketing & Positioning – Turning research into messaging and GTM strategies that make products stand out -GTM & Growth Strategy – Taking products from 0→1 and beyond with structured, repeatable playbooks -PLG, Adoption & Retention – Getting users to not just sign up, but engage and stay -Sales Enablement & Expansion – Helping sales teams sell better with the right messaging and strategy -Market Research & Competitive Analysis – Finding insights that shape product, marketing, and business decisions -Cross-Functional Leadership – Bringing marketing, product, and sales together to drive real impact Where I thrive: -A big challenge to solve -A product to scale -A GTM motion to build from the ground up Whether it’s launching a new product, expanding into a new market, or figuring out how to drive adoption and retention, I love turning messy challenges into clear, high-impact strategies. If you're working on something exciting and need help with growth, GTM, or scaling challenges, let’s chat. 🚀

Stackforce AI infers this person is a Product Marketing expert in SaaS and Fintech industries.

Location: Bengaluru, Karnataka, India

Experience: 7 yrs 2 mos