May 2024 – Oct 2025 · 1 yr 5 mos · Mexico City, Mexico · Remote

• Leading industry-focused discovery initiatives to enhance EBANXs value proposition and drive long-term product improvements.
• Conducted research to refine our market value proposition at both a global and country-specific level.
• Developed and implemented new processes to streamline and operationalize GTM strategies.
• Led the launch of two new countries in 2024, driving discovery, market positioning, and messaging while shaping end-to-end GTM strategies in collaboration with cross-functional teams.
• More to come!

Jul 2022 – Mar 2024 · 1 yr 8 mos · Mexico

• As the Product Marketing Lead in Latin America, I've leveraged my expertise in the region to drive resonance with our target audience through impactful localized content, contributing to regional success. My role involved the development and execution of GTM strategies, strategically aligning product offerings with market needs to strengthen our brand presence. Additionally, I ensured cross-functional alignment by co-leading Stripe Local events, which significantly boosted brand visibility in the region, facilitating key deal closures.

May 2022 – Dec 2024 · 2 yrs 7 mos · Remote

• As the ambassador and chapter leader for Mexico at the Product Marketing Alliance, I contribute by creating content, mentoring fellow product marketers, and fostering a community of aspiring professionals in the field.

Oct 2021 – Aug 2022 · 10 mos · Brussels, Brussels Region, Belgium

• In my role as Global Product Marketing Manager, I steered the comprehensive GTM strategy for Inspectorio Tracking. This included crafting marketing personas, defining positioning, messaging, and collateral to ensure a successful launch and sustained growth. Additionally, I played a pivotal role in advancing our product marketing team, strategically outlining functions and responsibilities to enhance clear collaboration across teams.

Nov 2019 – Feb 2022 · 2 yrs 3 mos

• Executed cross-marketing plans for impactful product launches, strategically increasing lead generation and generating significant buzz in the market.
• Collaborated closely with product management and GTM to enhance product usage and adoption, resulting in a notable 22% improvement in the NPS score.
• Worked closely with product management to drive product improvements and increase product usage/adoption.
• Developed an approach to continuously educate our user-facing teams on effectively communicating our value propositions, ensuring consistent messaging and enhanced customer understanding across all touchpoints.

Jul 2017 – Jun 2020 · 2 yrs 11 mos

• Drove sales growth in the Spanish-speaking region through innovative marketing strategies, with a focus on social media, tailored content marketing campaigns, and active participation in regional events.
• Leveraged social media channels to effectively reach the target audience, achieving a notable 30% increase in CTR from campaigns.
• Orchestrated cohesive marketing campaigns across channels, consistently exceeding MQL and SQL targets.

Aug 2016 – Jul 2017 · 11 mos

• Defined and drove Agorapulse's bilingual social media strategy, increasing engagement by 25% across English and Spanish channels.
• Analyzed data and compiled monthly reports to drive strategic improvements, leading to a 15% increase in follower growth.
• Benchmarked competitors and industry leaders, implementing best practices that resulted in a 20% improvement in overall social media performance.

Apr 2015 – Aug 2016 · 1 yr 4 mos · Mexico

• As the International Programs Coordinator, I optimized study abroad program processes, boosting efficiency and student satisfaction. Through targeted events and digital campaigns, I elevated our university's presence in the international education landscape. This marked the first instance of our university adopting digital channels to enhance visibility. Additionally, we achieved the highest number of guest professors for our summer programs from 8 different universities.

Jul 2014 – Dec 2014 · 5 mos · Bruselas y alrededores, Bélgica

• Curate weekly reports on politic, social and cultural activities.
• Monitor the political activities in Belgium and Luxembourg daily.
• Elaborate communications for the members of the parliament and other politicians.