Samir YAHOU

Business Development Executive

Greater Paris Metropolitan Region, France11 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 18+ years in consumer sales and marketing.
  • Expert in data-first marketing strategies.
  • Led marketing teams for major brands in Europe.
Stackforce AI infers this person is a seasoned professional in MarTech and Telecommunications with a strong focus on B2B marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Account ManagementSales ManagementMarketing CampaignsLeadershipSales GrowthBusiness Development StrategyProduct Marketing

Other Skills

AdvertisingAdvertising SpotsAnalytical SkillsB2B MarketingBrand ActivationBrand EquityBrand PerformanceBudget ManagementBusiness DevelopmentBusiness PlanningBusiness RequirementsBusiness ReviewsBusiness-to-Business (BtoB)C-Level RelationshipsCRM Integration

About

As a Senior Account Executive at Salesforce, I help major Telco and Energy/utilities players craft data-first marketing strategies and build one-to-one customer relationships. With 18+ years of consumer sales and marketing in the Telecom industry, I have the skills and knowledge to deliver value and innovation to my clients. Before joining Salesforce, I was leading the marketing teams for Sony Electronics and Sony Mobile Communications as a CMO in France and Belgium: - creating 360° marketing plans - co-marketing plans with operators and retailers - brand content campaigns - performance marketing and retail media, - social and influence marketing and crm - PR and events. My mission is to empower my customers to connect with their customers in a personalized and meaningful way.

Experience

11 yrs 6 mos
Total Experience
2 yrs 10 mos
Average Tenure
4 yrs 3 mos
Current Experience

Salesforce

2 roles

Strategic Data Cloud Account Executive

Apr 2025 – Present · 1 yr · Ville de Paris, Île-de-France, France

Senior Account Executive - Marketing , Data and AI Cloud

Jan 2022 – Apr 2025 · 3 yrs 3 mos · Ville de Paris, Île-de-France, France

  • Helping major Telco and Media players crafting data-first marketing strategies and building 1to1 Customer relationship.
  • Member of Sales excellence program ( top 5% AE globally )
  • Member of Accelerate leadership program
Account ManagementProblem SolvingCustomer SatisfactionBusiness PlanningAdvertising SpotsEnablement+22

Sony electronics

Marketing and Communication Director

Jul 2019 – Jan 2022 · 2 yrs 6 mos · Puteaux, Île-de-France, France

  • Leading the Brand Activation team for all Categories for Electronics & Mobile
Customer AcquisitionTalent ManagementBrand EquityExecutive CommunicationMarketing CampaignsSales Growth+10

Sony mobile communications

4 roles

Marketing Director

Promoted

Apr 2018 – Jun 2019 · 1 yr 2 mos

  • Leading the marketing team for Sony Mobile in France and Belgium.
Customer AcquisitionTalent ManagementStrategy ImplementationSales GrowthRetailStrategy Alignment+5

Global Account Manager - Orange Group

Dec 2013 – Apr 2018 · 4 yrs 4 mos

  • leading Orange Group Sales & Marketing account relationship, covering 29 Orange affiliates across EMEA.
Business PlanningSales PresentationsAdvertising SpotsDealsBusiness Development StrategyProfitability Analysis Preparation+11

Head of Product Marketing Mediterranean Europe

Promoted

Apr 2012 – Dec 2013 · 1 yr 8 mos

  • In charge of Product marketing team for the Customer Unit Mediterranean including France, Spain, Italy, Turkey, Greece and Israel.
Sales PresentationsHardware SolutionsProduct Marketing

Channel Marketing manager, Retail and MVNO

May 2011 – Apr 2012 · 11 mos

  • in charge of Retail and Mvno accounts

Virgin mobile france - omer telecom

Devices Portfolio Manager

Aug 2008 – May 2011 · 2 yrs 9 mos · suresnes

  • In charge of devices portfolio and co marketing activities with mobile vendors.
Hardware Solutions

Lg electronics europe

Global Product Manager

Aug 2006 – Jul 2008 · 1 yr 11 mos

  • Product Manager for Orange Group account and i-mode Alliance
Hardware Solutions

Nokia france

Trade Marketing Assistant

Sep 2004 – Aug 2006 · 1 yr 11 mos · Ville de Paris, Île-de-France, France

  • Support to the marketing director ( GFK relationship)
  • Trade marketing operations with retailers & operators

Education

Institut Mines-Télécom Business School

Master — Strategic Management

Jan 2002 – Jan 2006

ESCP Business School

Certificat Digital Marketing

Oct 2020 – Mar 2021

The Gap partnership

Complete skilled negotiator — Negotiation

Jun 2016 – Jul 2016

Lycée Thiers

Classes préparatoires PC

Jan 1999 – Jan 2002

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