Sanchit Gupta

CEO

Noida, Uttar Pradesh, India8 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led go-to-market strategies across US and India.
Scaled demand generation from 0 to 100.
Founded a successful cashback platform in India.

Stackforce AI infers this person is a SaaS marketing leader with a strong focus on demand generation and growth strategies.

Contact

Skills

Core Skills

Demand GenerationMarketing Strategy & Gtm LeadershipGrowth HackingDigital MarketingProduct ManagementContent Writing & BloggingCustomer Acquisition

Other Skills

Account-Based Marketing (ABM)Affiliate MarketingAnalytical SkillsB2BB2B Marketing StrategyB2C MarketingBrand AwarenessBrand ManagementBusiness PlanningBusiness StrategyChatGPTCommunicationContent MarketingContent StrategyCustomer Relationship Management (CRM)

About

My startup journey started in college with a small experiment. With little experience but boundless curiosity, I wore every hat, from growth to ops, product, and finance, and built a deep understanding of what moves revenue. At SquadStack.ai, I now lead our go-to-market engine. During my time here, I’ve driven growth across PMF phases and geographies (US and India) — from 0 → 1, then scaling from 1 → 10, and now 10 → 100. My focus: Revenue / Demand, conversion efficiency, and marketing that directly impacts the bottom line. We work with some of the leading brands in India, including Eureka Forbes, Kotak, HDFC, Axis, Amity University, Angel One, and more. I lead with a bias for action, transforming ideas into momentum, building team alignment, and enabling growth that’s efficient and future-ready. Outside of work, you’ll catch me watching cricket, binging Bollywood films, or wandering through new cities.

Experience

8 yrs 11 mos

Total Experience

4 yrs 5 mos

Average Tenure

7 yrs 10 mos

Current Experience

Squadstack.ai

4 roles

AVP Marketing | Head of Demand Generation

Promoted

Jun 2019 – Present · 7 yrs

Hire, mentor, and scale a high-performing marketing team across ABM, content, design, and product marketing
Drive brand awareness and demand via industry event sponsorships, and “Masters of CX” roundtables across cities
Oversee content, product marketing, messaging, sales enablement, and website strategy to align with growth goals
Design, test, and optimize a balanced channel mix across outbound, inbound, referral, and events to fuel the pipeline
Manage SalesOps alignment to sharpen handoffs, reduce sales cycle time, and increase conversion rates
Partner with P&L heads across verticals to launch new GTM initiatives and grow revenue within each segment
Monitor and iterate on key metrics (MQL → SQL, funnel velocity, channel ROI) to continuously optimize investment
Manage strong relationships with key industry analysts to ensure positive coverage, strategic insights, and alignment with market trends

Marketing AnalyticsDigital MarketingLeadershipDemand GenerationStrategic PlanningAccount-Based Marketing (ABM)+6

Senior Demand Generation Associate

Promoted

Dec 2018 – May 2019 · 5 mos

Launched and scaled U.S. go-to-market for Auctm, targeting large real estate brokerages and teams
Drove Auctm’s growth strategy, helping it reach $1M+ ARR, and laid the foundation for its eventual exit / sale
Designed multichannel demand engine (email, events, social, digital) aligned with U.S. market dynamics
Defined & tracked key funnel metrics (conversion, velocity, channel ROI)
Built and mentored the demand gen team to own pipeline expansion and lead nurturing

Growth HackingEmail MarketingDigital MarketingInternational Business DevelopmentMarketing Analytics

Demand Generation Associate

Jun 2018 – Nov 2018 · 5 mos

Marketing Intern

Apr 2018 – May 2018 · 1 mo

Daily fantasy cricket

2 roles

Marketing Intern

May 2014 – Dec 2014 · 7 mos · Remote

Wrote data-driven blog posts: pre-match analyses, post-match reviews, and opinion pieces to drive engagement and SEO traffic
Devised and ran user acquisition campaigns (social, referral, content) to boost registrations and app downloads
Coordinated with product & ops to optimize onboarding flows, retention nudges, and re-engagement strategies
Monitored campaign performance; iterated on creatives, targeting, and messaging to improve conversion
Worked cross-functionally to align marketing content strategy with product roadmap and user behavior

Content Writing & BloggingSocial Media MarketingCustomer AcquisitionEmail MarketingB2C MarketingProduct Marketing+1

Sports Editor - Intern

Nov 2013 – Dec 2014 · 1 yr 1 mo · Remote

Cashback india

CEO & Co-Founder

Aug 2013 – Mar 2018 · 4 yrs 7 mos

Launched one of India’s first cashback & coupon platforms fresh out of class 12 with ₹500 and no prior startup experience.
Built the business end to end — from UX and marketing funnels to operations, finances, and partnerships with affiliate networks and brands.
Eventually grew to a point where monthly profits reached lakhs, while enabling 20,000+ users across India to save via cashback and deals.

Affiliate MarketingUser Experience (UX)Growth HackingFinancial PlanningData AnalysisOperations Management+3