Jul 2023 – Jun 2025 · 1 yr 11 mos · Kolkata, West Bengal, India · On-site

• Agile Digital Marketing – Founder
• July 2023 – Present
• Founded and operate a solo digital marketing consultancy delivering full-funnel, end-to-end digital strategy and execution for B2B and B2C businesses — including legal firms, wellness coaches, astrologers, psychic consultants, and SMEs across India and abroad.
• I act as a one-stop partner — building strategy, executing campaigns, optimizing funnels, and reporting performance — with no outsourcing or dependency on junior teams.
• Key Outcomes:
• Generated qualified B2B leads through LinkedIn outreach and email automation (Dripify, Brevo)
• Designed and executed Google & Meta Ad campaigns focused on lead generation and local discovery
• Built and scaled email marketing funnels with high open rates, CTR, and client engagement
• Ran high-converting social media campaigns integrating offline insights (events, referrals) into digital touchpoints
• Provided brand positioning and messaging strategy for niche segments like astrology and coaching businesses

Jun 2022 – Jul 2023 · 1 yr 1 mo · Ohio, United States · Remote

• Spearheaded digital transformation for this B2B health tech company by leading a complete website redesign project and building a targeted LinkedIn lead generation engine from scratch.
• Worked closely with the founding team to align brand messaging, improve user experience, and establish a predictable lead flow via LinkedIn outreach and content strategy — all executed in a solo capacity, end-to-end.
• Key Achievements:
• Redesigned company website with improved UI/UX, faster load times, and SEO-aligned content architecture — enhancing brand perception and engagement
• Built and ran a LinkedIn lead generation strategy using Sales Navigator, custom messaging, and organic + paid tactics — leading to high-quality B2B healthcare leads
• Integrated lead capture flows with backend CRM and email automation tools to ensure nurturing and conversion tracking
• Developed industry-specific content to support outreach and build trust in a highly regulated healthcare niche
• Provided strategic guidance on digital positioning to support business development in the US healthcare provider market

Feb 2022 – Apr 2022 · 2 mos · Kolkata, West Bengal, India · On-site

• Off-Page SEO: I implemented advanced link-building techniques, social media outreach, and partnerships with authoritative platforms to drive targeted traffic to the website. This helped significantly improve search engine rankings, ensuring greater visibility and brand recognition from scratch.
• Website Architecture & Content Development: Collaborating with the Founder, I optimized the website’s structure to improve user experience and SEO performance. I also contributed to the creation of engaging, SEO-optimized content that resonated with the target audience, helping establish the website as a trusted resource in the niche.
• Blogs and Articles: I wrote high-quality, SEO-optimized blog posts and articles designed to attract organic traffic and boost engagement. Each piece was tailored to reflect the brand’s voice, enhancing both website traffic and authority within the industry.
• YouTube Video Scripting: I assisted the Founder in scripting engaging, well-researched YouTube videos. The scripts were strategically crafted to improve viewer retention, which in turn helped grow the channel’s subscriber base and engagement.
• Email Marketing: Using ConvertKit, I developed and executed email campaigns to nurture leads, promote business offerings, and engage the audience. Through targeted segmentation and automation, I helped significantly improve open and click-through rates, fostering stronger relationships with subscribers and boosting conversions.
• Marketing Strategy: I helped craft an integrated marketing strategy that aligned the business’s growth objectives with the YouTube channel’s content goals. By using cross-channel marketing techniques, I helped amplify the reach of both the business and the Founder’s personal brand.
• Through these efforts, I successfully grew organic traffic by 25-30% month-over-month in the first few months

Jun 2021 – Jan 2022 · 7 mos · Dubai, United Arab Emirates · Remote

• Led content marketing for Studio 52 Group and its key subsidiaries (Sharpeagle, GoToMarket Staffing Solutions, and Film Permit), building and executing multi-channel strategies that fueled measurable digital growth across websites, LinkedIn, and email.
• Key achievements:
• Website Content & Optimization: Managed and optimized the content of four business websites, ensuring consistency, SEO alignment, and engaging user experience — resulting in a 30%+ increase in web traffic across the group.
• LinkedIn Channel Growth: Owned the content strategy and posting calendar for Sharpeagle and GoToMarket Staffing Solutions, driving a 25% growth in followers and a 20% increase in engagement within 6 months.
• Strategic Content Creation: Created high-impact blogs, articles, web copy, and marketing materials tailored to diverse business goals. Improved organic search visibility and increased blog engagement by 20%.
• Email Marketing with ConvertKit: Designed and executed drip email campaigns across all group companies using ConvertKit, resulting in 35% higher open rates and 22% higher click-through rates, with clear improvements in lead nurturing and customer acquisition.
• Social Media Marketing: Launched targeted campaigns that enhanced brand presence and customer interaction — boosting social performance and aligning content with business milestones.
• Cross-functional Collaboration: Worked with design, SEO, and sales teams to deliver integrated campaigns. Streamlined internal workflows and boosted marketing team efficiency by 30%.
• Outcome: Delivered consistent marketing results across four distinct brands, playing a central role in increasing visibility, driving leads, and enabling scalable digital growth from the ground up.

Jun 2018 – Mar 2019 · 9 mos · Kolkata, West Bengal, India · On-site

• Drove digital success for brands like Berger, DSM, and MeVero—delivering high-impact campaigns with 100% client satisfaction and real ROI.
• Drove digital success for brands like Berger, DSM, and MeVero—delivering high-impact campaigns with 100% client satisfaction and real ROI.

Nov 2017 – Apr 2018 · 5 mos · Bhopal, Madhya Pradesh, India · On-site

• Led community engagement and onboarding initiatives for MPMyGov, a citizen engagement portal under the Digital India Mission, aimed at enhancing government-citizen interaction and promoting digital governance. Worked closely with government departments, state universities, and various statutory bodies to drive participation and ensure successful integration into the platform.
• Key achievements:
• Onboarded 20+ Government and Semi-Government Departments, including key state ministries and public sector units, facilitating direct digital communication with citizens and improving transparency.
• Collaborated with state-owned universities and NGOs to drive digital literacy and citizen participation in the MPMyGov platform, leading to a 40% increase in platform engagement in under 6 months.
• Coordinated with Smart Cities initiatives and statutory bodies like Red Cross to amplify civic engagement, resulting in 5K+ new platform registrations from these sectors.
• Successfully increased platform adoption across diverse sectors, contributing to an overall 25% growth in user interaction and significantly expanding the digital reach of state governance.
• Worked cross-functionally with the technical team to streamline user onboarding processes, reducing the onboarding time by 30% and improving user retention by 15%.
• Conducted targeted awareness campaigns, both offline and online, leading to a 3x increase in community-driven initiatives and citizen engagement on public policy discussions.

Sep 2014 – Nov 2017 · 3 yrs 2 mos · Delhi, India · On-site

• Led corporate communications, branding, and digital storytelling for Mesco Steel and its group ventures. Played a pivotal role in expanding the group's narrative beyond steel — launching a luxury footwear e-commerce venture and strengthening CSR impact through strategic content and media.
• Launched Fabi India, the group’s exclusive luxury e-commerce venture under a brand licensing agreement with Italy’s Fabi Shoes — led go-to-market communication, PR, and positioning across digital channels, earning 50+ media features in lifestyle and business publications within the first 6 months.
• Drove 20+ media stories that repositioned Mesco Steel as a progressive brand — spanning reputation management, operational milestones, and social value.
• Represented Mesco Steel at major industry platforms like FICCI, ASSOCHAM, and CII, capturing emerging policy and sector trends and regularly debriefing leadership to align communication with industry discourse.
• Implemented internal communication strategies (newsletters, plant updates, leadership messages) that improved employee engagement by 25% and ensured on-ground alignment.
• Led PR and storytelling for Krishna Ashram, the group’s NGO — driving 3x media exposure and 40% increase in donor participation through targeted campaigns and brand films.
• Owned content creation for speeches, op-eds, campaign scripts, brochures, and digital assets that gave Mesco Steel a cohesive, human-centered brand voice.
• 💡 Impact: Transformed Mesco Steel’s public perception from an industrial legacy brand to a dynamic, diversified group invested in digital innovation, social responsibility, and cross-sector growth.

Jun 2014 – Sep 2014 · 3 mos · Kolkata, West Bengal, India

• Brand Marketing Leadership: Drove Vikram Solar's marketing initiatives, significantly enhancing the company’s brand presence and visibility in the renewable energy sector within a focused 3-month period.
• Annual Report Development: Led the end-to-end process for the Annual Report, collaborating closely with cross-functional teams (finance, leadership, design) to collect insights, draft compelling narratives, and ensure timely delivery for key stakeholders, aligning with the company's strategic goals.
• Collateral Creation: Managed the creation and design of marketing and product collaterals including brochures, technical specifications, and digital presentations. Delivered high-quality materials that supported the sales and business development teams, contributing directly to business growth and customer engagement.
• Solar Industry Event Execution: Spearheaded a high-profile solar event in Delhi within a condensed timeframe. Coordinated logistics, liaised with industry leaders and media, and ensured smooth execution. The event saw 45% higher attendance than the previous year, resulting in business development talks between the leadership team and representatives from 10 companies, positioning Vikram Solar as a key player in the market.
• Strategic Internal Communication: Developed and implemented internal communication strategies, ensuring consistent messaging across teams. This also involved preparing key communication for internal stakeholders, aligning messaging with the company’s broader strategic objectives.
• Brand Consistency and Messaging: Ensured all marketing materials, including digital assets, product brochures, and event collateral, maintained brand consistency, reinforcing Vikram Solar’s position as a trusted leader in the solar industry.

Jan 2011 – Jun 2014 · 3 yrs 5 mos · India · On-site

• Led corporate affairs independently across advocacy, communications, and branding for Emars Group’s mining and trading verticals.
• Regulatory Advocacy: Successfully advocated for Emars Group’s iron ore mines in Barbil, Odisha, working directly with local authorities and community stakeholders. Secured key government approvals and reduced regulatory delays by 15%, enabling consistent production of over 1.2 million tons annually.
• Media Engagements: Conceptualized and executed offline media campaigns (print + electronic) to spotlight Emars Group’s community development work in mining areas—covering healthcare, education, and infrastructure. The campaigns led to over 70+ media mentions, significantly enhancing the company’s reputation and stakeholder goodwill.
• Marketing Collateral Development: Created high-impact brochures, presentations, and case studies for mining and commodity trading. These assets were leveraged at industry events and contributed to securing 5 new business partnerships, expanding Emars Group’s footprint in competitive markets.

Sep 2010 – Jan 2011 · 4 mos · Vadodara, Gujarat, India · On-site

• Led the national media launch of L&T Power’s Boiler and Turbine facility in partnership with Mitsubishi Heavy Industries, Japan, securing coverage across 10+ Tier-1 outlets including The Economic Times and Business Standard.
• Produced high-impact marketing assets—corporate brochure and flagship AV film—used in CXO-level investor briefings and global presentations, enhancing brand visibility.
• Collaborated with Sales & BD teams to deliver communication frameworks that supported ₹500+ crore worth of project bids, aligning with Japanese engineering standards and Indian market expectations.
• Navigated a high-stakes Indo-Japanese joint venture environment, balancing precision-driven stakeholder expectations with rapid execution timelines.

Dec 2008 – Jul 2010 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Spearheaded high-visibility PR campaigns across 18 telecom circles (as designated by TRAI), securing 1,500+ media mentions in national dailies (The Hindu, Hindustan Times, Economic Times), leading electronic outlets, online publications, and wire services.
• Orchestrated the pan-India launch of MBlaze, MTS’s flagship high-speed internet dongle, across all circles—positioned as a challenger brand in a saturated market; achieved 12% brand voice share in telecom media coverage during the first 6 months post-launch (Source: TAM Media).
• Built corporate reputation for MTS India, executing strategic PR programs that helped position the brand among the Top 5 most mentioned telecom brands in India during 2009 (Source: Hansa Research, internal PR audit).
• Drove CXO spokesperson profiling, placing leadership features and interviews in prime-time business TV and front-page national coverage—elevating executive visibility and investor confidence in a highly competitive telecom market.

Dec 2006 – Dec 2008 · 2 yrs · Pune, Maharashtra, India · On-site

• Led national PR campaigns for Mercedes-Benz passenger cars via media launches, press conferences, and curated FAM trips, generating 2,000+ earned media stories across luxury, auto, and lifestyle publications.
• Curated high-visibility brand engagement events, including Mercedes-Benz Golf Tournaments and Fashion Shows, delivering over 70M+ impressions and reinforcing the brand’s premium positioning among HNIs and influencers.
• Orchestrated executive profiling campaigns for key Mercedes-Benz India spokespersons, securing front-page interviews and features in The Economic Times, CNBC-TV18, Business Standard, and leading international automotive media.
• Managed factory and production line media visits at the erstwhile Pimpri facility(now Chakan) for auto print, broadcast, and wire services, resulting in in-depth coverage by Autocar India, NDTV Car & Bike, PTI, and Reuters—strengthening transparency and tech leadership narratives.
• Drove corporate publicity for Mercedes-Benz Commercial Vehicles (Actros trucks & buses), supporting strategic B2B visibility and sales engagement through top-tier editorial placements.
• Amplified Daimler’s global CSR initiatives like Mondialogo and MobileKids, engaging 10,000+ school children and generating 40+ high-value CSR media hits, contributing to an 18% lift in brand sentiment YoY (Source: Edelman Trust Index).
• Elevated visibility for the Mercedes-Benz R&D Centre India through tech-focused storytelling, executive communications, and media walkthroughs—delivering a 30% YoY increase in earned media traction.

Apr 2004 – Nov 2006 · 2 yrs 7 mos · Lucknow, Uttar Pradesh, India · On-site

• Led pan-India PR strategy for Sahara’s diverse business verticals including Real Estate, Aviation, Entertainment, and Infrastructure, resulting in 1,800+ media coverages across national print, electronic, and wire media (Internal PR Dashboard).
• Drove high-impact media campaigns for Sahara Infrastructure & Housing projects, including launch events and regional publicity drives—garnered extensive coverage in 100+ regional dailies and business media like Business Standard and Financial Express.
• Managed public relations for Air Sahara, crafting its positioning as a premium domestic airline—secured visibility in leading aviation and business publications, including Economic Times, NDTV Profit, and Aviation World.
• Orchestrated entertainment PR campaigns for Sahara One Motion Pictures, including the groundbreaking launch of India’s first full-length animation feature film – Hanuman, resulting in 250+ feature stories and primetime coverage on Zee News, Aaj Tak, and CNN-IBN.
• Managed the media launch of Sahara Ganj Mall in Lucknow, attracting regional and national media attention with coverage across 40+ news outlets and key lifestyle publications.
• Promoted the Aamby Valley City luxury township, supporting brand perception as India’s first planned, premium private city—achieved high-value earned media in India Today, Times of India, and ET Panache.